[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn

Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in!

In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less. 

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Mentioned Resources:

Demandbase: https://www.demandbase.com/

6sense: https://6sense.com/

Linkedin Industries V2: https://docs.google.com/spreadsheets/d/1BFIw7yNdAnEQZgkwEEmZnowT7AeYV_fcuiwAjfF1Y0Q/edit#gid=766589658

Ways to Connect:

LinkedIn: https://www.linkedin.com/in/anthonyblatner/

Website: https://speedworksocial.com/

Timestamps Audio:

00:47 - The importance of targeting in advertising

01:59 - Creating a target persona in LinkedIn Ads

03:33 - Location targeting options

04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority

10:13 - Skills and Experience targeting options

11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue

17:16 - Demographic targeting options

19:15 - Interest and traits targeting

22:47 - Custom Audiences section

24:36 - Retargeting based on previous interactions

25:47 - Website targeting: Visitors and new website actions

26:52 - Third-party audiences to build lists

28:15 - AB testing to plan out the campaign

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