[Masterclass] 6 - Advanced Techniques: Using LinkedIn's Ad Tools and Features

LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.

In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.

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LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/

Episode Suggestions:

[Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign

[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn

Ways to Connect:

LinkedIn: https://www.linkedin.com/in/anthonyblatner/

Website: https://speedworksocial.com/

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Timestamps Audio:

01:33 - Initial LinkedIn Ad start to finish masterclass season

02:40 - Advance LinkedIn Ad tools: Planning your audience

04:16 - Syncing the audience to coordinate your efforts with your sales teams

05:06 - Different types of audience retargeting to build

08:23 - Advertise campaign feature: Bulk action & Demographic reporting

10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing

13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking

16:00 - Tools that track and analyze the trigger click of audience action