Let's Talk Real Estate Investing with Sharon Vornholt - podcast cover

Let's Talk Real Estate Investing with Sharon Vornholt

Hi! I’m Sharon. I started my investing journey in 1998 while I owned and operated another successful business. Real estate was originally my side hustle. I invested part-time for about 10 years doing rehabs and picking up a handful of rentals before finally becoming a full-time investor. In 2008 when the market crashed, I became an "accidental wholesaler". (That was never my plan.) Today, I help real estate investors create unforgettable brands and marketing plans that work! I also help people become an expert in one of the most lucrative niches on the planet, probate investing. I have been the leading probate investing expert for more than a decade, and I can make you an expert too. Whether you are a full-time investor or real estate is your “side hustle” for the time being, I can help you take your business to the next level. If you’re ready to shave years off your learning curve you are definitely in the right place. These podcasts not only bring you information packed interviews, but also tools, tips and a whole lot of “how to” information to help you start or grow a successful real estate investing business. Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. https://louisvillegalsrealestateblog.com
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Episodes

Passive Income Strategies: Why Land Investing is a Great Choice

Passive income strategies will set you free. Today’s show is one that you’re not going to want to miss. How would you feel if you had money coming into your bank account week after week, month after month that you knew you could count on whether or not you had a job? I’d say that would be a pretty great feeling. My guest today is the Land Geek himself, Mark Podolsky. Mark has been on my podcast several times before, and I couldn’t be more excited to have him back on the show today. Land investin...

Apr 22, 202038 min

Building a Rental Portfolio of 28 Houses in 6 Years with Farrah Ali

My guest today is Chicago investor, Farrah Ali. Farrah is a single mom with a full-time job that requires a long daily commute to downtown Chicago. At the same time, she has been successful in building an impressive portfolio of 28 rentals, she is completing her second flip, and she has done 16 wholesales. What’s her secret? You’re going to find out in this show. Show Notes – Building a Rental Portfolio Here is some of what we covered in this show: How she first learned about real estate investi...

Apr 15, 202038 min

What Happens if You Stop Your Direct Mail Marketing Now?

I have been asked this question a lot lately. What happens if you stop your direct mail marketing now? Investors everywhere wonder if they should continue their direct mail marketing now that everything is shut down due to COVID-19 or stop for a while? That’s a valid question. However, before you decide there are some things you need to consider. Show Notes Today I’m going to go over some of these things: Should you continue your direct mail marketing or stop or delay it for a while? Should you ...

Apr 09, 20204 min

Digital Marketing for Real Estate Investors

Digital marketing for real estate investors is a hot topic today. Learning how to use digital marketing to your advantage is critical for growing your business in 2020. It not only helps you grow your business, but it’s also how you grow your brand and ultimately your bottom line. Motivated sellers expect you to have an online presence today. It’s no longer optional. Digital marketing helps you become the go-to source for information so that you stand out from your competition. So, how do you do...

Apr 02, 202044 min

Consistent Follow Up Beats Your Competition Every Time

Did you know that as many as 80% of your deals will come from consistent follow-up? That’s a pretty staggering statistic, but I can tell you that consistently follow up beats your competition every time. When I think back to when I was just getting started and I didn’t do this, it makes me wonder just how many deals I missed out on. If they said no to my offer, I thought that meant “never”. I have since learned that that actually might mean “not now”. Today I want to talk about the importance of...

Mar 30, 20206 min

Survival Tips for Real Estate Investors During a Crisis

I wanted to address some of the questions and concerns I’ve been getting recently about the effect the Coronavirus is going to have on real estate investors and their businesses. I’ve talked with a lot of investors recently and they are worried. Today, I have some survival tips for real estate investors during this crisis. Real Estate is Always Changing As I look back over the more than 2 decades I have been in this business, real estate has always been cyclical. Real estate is bound to change i...

Mar 25, 202022 min

How this Former Nurse was able to Build a Successful Rehabbing Business

I love to have people on the show that have pivoted from one totally unrelated career to real estate investing. My guest today is Colorado investor, Jill Speth. In today’s show, we are going to dive into how this former nurse was able to build a successful real estate investing business, relocate to another city, then start again and build another successful business. Jill started investing in Colorado Springs in 2009 where she focused on wholesaling and rehabs. She also managed to build a small...

Mar 18, 202035 min

The New Face of Real Estate Investing is Female and it’s About Time!

I have waited so long to be able to say this, but now I can say without a doubt that the new face of real estate investing is female. I've been in this business since 1998, and I could have never predicted that it would take more than two decades for women to find equality and success equal to their male counterparts in this business. Show Notes Here are just a few things we covered in this show. Why did it take so long for women to catch up? The “good old boys club” Why women are so good at thi...

Mar 10, 202015 min

Writing a Marketing Plan for Your Real Estate Investing Business - Workshop

Today I have a workshop for you on writing a marketing plan for your real estate investing business. I have talked about this a lot, and I have a “Quick Start Marketing Plan Template” free here on the blog. However, I still get a lot of questions from folks asking me if I would go over the actual process of writing a marketing plan using the template as a guide so that’s what today is about. Download Your Template Below Before you dive in, download your Quick Start Marketing Plan Template below ...

Feb 29, 20201 hr 3 min

Using Direct Mail and Targeted Follow Up to Generate Consistent Motivated Seller Leads

My guest today is California investor, Gary Boomershine. We’re going to dive into using direct mail and targeted follow up to generate consistent motivated seller leads. Gary’s company has sent out over 42 million direct mail pieces so he might know a thing or two about this topic. His company has also made 2.5 million live seller calls, and you’ll learn how you can do this even if you’re a small company. One thing that is unique about Gary’s company is that over the years they have collected da...

Feb 21, 20201 hr

Building a Winning Team with Bill Allen

One of the reasons real estate investors gets stuck doing just a few deals a year is that they stay a "one-man show" way too long. Building a winning team is a process, and that’s what we’re going to talk about in this show. My guest today is Nashville investor, Bill Allen, and that's where Bill found himself 5 years ago. He was doing just a few deals each year and doing all the work himself. Today, he has grown a large team that allows him to do over 200 wholesale deals a year. but it didn't ha...

Feb 16, 202059 min

The Benefits of Joining a Mastermind Group

There are so many benefits of joining a mastermind group. I have been a member of both free peer-to-peer mastermind groups and paid groups over the years. One thing I have learned is that joining a mastermind group can profoundly change your business and your life. There really is no downside if you have the right group of people. What if you don’t know of a group you can join? Start your own! Show Notes Here are a few things you’ll discover in this show: Why you should join a mastermind group a...

Feb 14, 202025 min

Building a Business Through Land and Multifamily Properties

My guest today is Michelle Bosch. Michelle has focused on building a business through land and multifamily properties. She is the Co-Founder and CFO of Orbit Investments and a full-time real estate investor since 2002. She has bought and sold over 4000 pieces of real estate and built the 3rd largest land investment and auction company in the US. Michelle has some terrific information to share. Here’s a sample of what we covered in this show: How an immigrant from Honduras got started in real est...

Feb 02, 202044 min

How to Scoop up Off Market Deals

Things don’t quite work like they used to when it comes to marketing for off market deals. It used to be pretty simple and straightforward but not so much anymore. Today, you must create a more memorable experience than your competition. This is true at every point of contact. The Beauty of Off Market Deals I have always preferred marketing directly to sellers for off market deals. When you only focus on properties on the MLS, you rarely get to have a conversation with the actual seller of the p...

Jan 31, 202022 min

5 Marketing Strategies for New Real Estate Investors (and Seasoned Investors)

Marketing is often baffling for new investors, so today I want to talk specifically about 5 marketing strategies for new investors. These are also for more experienced investors too. But before we do that… What exactly is marketing? Marketing is the process of reaching outside of your normal circle of people, to let potentially motivated sellers know what you do and how you can help them. It’s what you do to get leads for your business. Our business is all about helping people solve their proble...

Jan 17, 202023 min

How to Use Skip Tracing to Find Deals no One Else is Chasing (Pure Gold)

Today I want to talk about the goldmine of properties sitting in that stack of returned mail on your desk, and how to use skip tracing and other tools to find these property owners. Stop and think about this for a minute; if you haven’t bothered to find an updated address for these folks, most likely neither has your competition. These other investors probably also have a big stack of returned mail just sitting on their desk gathering dust. It’s a safe bet that no one is really taking the time t...

Jan 10, 202014 min

Entrepreneurs… Is Your Employee Mindset Holding You Back?

I have a question today for anyone that’s an entrepreneur. Is your employee mindset holding you back? You might be wondering what started my trek down that rabbit hole. The truth of the matter is that when I started getting serious about my 2020 planning, I had to face the fact that my mindset and some of my habits were indeed holding me back. They were causing me to play small. What do I mean by that? In spite of outsourcing a lot of things, I am doing too many tasks in my business I shouldn’t ...

Jan 02, 202020 min

What do you do When the Heirs can’t be Located?

I got a 2-part reader question recently. The first part of the question was, what do you do when you find a house where the owner is deceased, but no probate was opened? Where do you start when it comes to locating the heirs? This isn’t an easy task, but I have a couple of tips today on where you can start. The second part of the question was, can you make an offer directly to a bank? Listen in as I answer my listener question. Get my Probate Investing Starter Kit Would you like a copy of my Pro...

Dec 27, 20195 min

The Mindset of Probates - Probate Investing Simplified

Today’s show is on the mindset of probates. It’s really not hard to talk to someone settling an estate. It’s just a conversation with someone that needs your help. Show Notes - The Mindset of Probates Mindset: yours and theirs Why educating yourself is the key to success with probates The reason they so desperately need your help How to begin the conversation so it’s easy for everyone Looking for visual clues at the property Get my Probate Investing Starter Kit Would you like a copy of my Probat...

Dec 20, 20196 min

Probate Investing Simplified - Understanding the Process

One of the main reasons investors and agents are reluctant to work in the niche of probates is that they lack a basic understanding of the probate process. Probates are undeniably some of the most profitable off-market deals on the planet. Once you have a clear understanding of the probate process, you know exactly when you can buy the house. Probates are pretty much just like any other deal you would put together, and these folks need our help. They have the business of settling the estate to t...

Dec 18, 20197 min

8 Steps to Create a Marketing Plan

Today we’re going to talk about the 8 steps to creating a marketing plan for your business. I’m going to go over those steps in the show, but I also have something else for you. I’m going to give you the same exact marketing plan template that I use with my private coaching students. When you have a marketing plan, you know how to get where you want to go. Creating a marketing plan using my template will make this process so much easier. Get your own Quick Start Marketing Plan Template BY CLICKI...

Dec 13, 20199 min

Setting Yourself up for Success in 2020

As we close out this year, it’s a great time to start setting yourself up for success in the new year. When you look back at 2019, how would you say your year went? Did it turn out the way you had hoped it would? For many people, the answer will be no. For others, the answer will likely be, “Pretty much. In fact, I accomplished most if not all of what I set out to do”. What do you Think the Difference is Between These 2 Answers? I can tell you that it comes down to two things. One is planning yo...

Dec 11, 201910 min

Can You Wholesale Probates and Can You Double Close?

I recently got this 2-part reader question, and it’s one that I get a lot. The question is, can you wholesale probates, and can you double close these deals? The answer to both is yes in most cases, and that’s what today’s show is all about. Recently, some states have started to implement changes that affect your ability to wholesale any type of property. It’s important to know your state’s laws. Show Notes Why you might not be able to wholesale in every state, and what to do about that. How do ...

Dec 11, 20193 min

What is an Absentee Owner and How Do You Work with Them?

What is an Absentee Owner and How Do You Work with Them? Absentee owners are a group of off-market sellers that can be a great source of leads. So, how does someone become an absentee owner? There are generally two ways. By choice or by circumstances and that’s what we are going to talk about today. These folks have unique challenges and problems. Learn how to become a trusted resource in this show. Probate Investing Simplified If you want to learn how to be an expert in this very lucrative nich...

Nov 26, 201923 min

Has Your Real Estate Business Got You in a Funk?

If your real estate business got you in a funk, it's not really surprising. The world is full of opportunities. There are so many ways to make money in real estate it's easy to jump from one thing to another. Generally speaking, shiny object syndrome is not your friend. However, know that you're not expected to have it all figured our right out of the gate. Listen in as I share some action based tips for moving forward in your business. Also... be sure to stop by the Louisville Gal's Real Estate...

Nov 21, 201914 min

Finding Your Tribe - Why Having a Tribe is so Important

In today's show, I want to talk about finding your tribe, and why it is so important to do that. First of all, what is your tribe? It's a community or a group of people that "get you". They will cheer you on when you succeed, and they will be there when everything goes sideways. Here is one of the most important things; they will accept you for who you are. If you're an entrepreneur that has a small business, you probably feel isolated at times. Successful real estate investors spend a lot of ti...

Nov 18, 201915 min

Marketing Tip #10 - Mastering Probate Direct Mail Campaigns

Mastering Probate Direct Mail Campaigns – Marketing Tip #10 In the last show, I went over the 4 parts of successful probate direct mail campaigns and why you need to get each one of those pieces right. Today, I’m going to take it a step further and get into the statistics behind probate direct mail campaigns that help with mastering direct mail campaigns. If you remember, the 4 parts to a direct mail campaign are: The list The mail piece The message The campaign How Long do you Mail? You mail un...

Oct 30, 20196 min

Marketing Tip #9 – Probate Direct Mail Campaigns

If you aren’t getting the response rates you were expecting from your mailings, it’s time to look at your process. If one or more of the components of your probate direct mail campaign is missing, that’s most likely the problem. Today I’m going to cover those 4 main components that are directly related to the success of your direct mail campaigns. The 4 Main Components of Probate Direct Mail Campaigns #1. The List #2. The Mail Piece #3. The Message #4. The Campaigns Probate Investing Simplified ...

Oct 24, 20199 min

Success with Apartments and Commercial Properties with Liz Faircloth

My guest today is New Jersey real estate investor, Liz Faircloth. Liz and her husband Matt are experts when it comes to apartments, commercial property, syndication and raising private money. Even though they have grown a large portfolio of properties, they started out just like everyone else; one property at a time. The first property they bought just happened to be a duplex. Liz's story about how they got started is very interesting. For anyone sitting on the sidelines wondering how someone go...

Oct 17, 201955 min

A Real Estate Investors Guide to Marketing and Branding

Today we're talking marketing and branding with the founder of Chicago REIA, Andrew Holmes. So, why should investors care about marketing and branding? The reason is simple. Marketing is how you get leads. Branding is why they choose YOU. Think about that for a minute. Your brand is one of the main reasons a seller will choose you over your competition. In this show you'll discover how having a memorable brand makes all your marketing work better. I'll also show you how to get started today buil...

Oct 15, 201928 min
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