12 Strategies for Finding Off Market Deals What are off market deals? They are properties that are not YET listed. I have always believed that working with off market deals is a no-brainer, because there is so much less competition. If you think about it for a minute, when you are looking for deals on the MLS, you have thousands of people who have eyes on the same properties. Make no mistake about it, you can still find deals on the MLS but there is definitely a lot more competition. When it com...
Oct 08, 2019•25 min
Here's the big question. What's your favorite investing strategy? My guest today is Phoenix investor, Marcus Maloney and he has done it all. Marcus invests in single family, multi-family and he does commercial investing. Does he have a favorite strategy? He does. Marcus has completed over 3.3 million dollars in wholesale transactions but he is a buy and hold investor at heart. He follows the BRRR strategy of buy, rehab (or renovate), rent and refinance. However, Marcus believes strongly in integ...
Sep 28, 2019•31 min
It is getting harder and harder to stand out in the crowded field of real estate investors. After all, at the end of the day we all buy houses. We do exactly the same thing by helping sellers that need to sell quickly. However, the one thing that consistently makes sellers choose YOU (over your competition) is your brand. Make no mistake about it; it's up to you to create your brand. One of the easiest ways to show people the "real you" is through photographs. But, how do you do that effectively...
Sep 20, 2019•31 min
Learning how to properly nurture your probate leads is one of the most important aspects of successfully marketing to probates. You want to take them slowly along a path where they feel confident in your ability to buy their property when the time is right for them. This type of direct mail is a slow but deliberate way of creating rapport with these sellers. From the time someone passes away until the family is ready to sell varies with each person. However, this is the important stage where you...
Sep 10, 2019•12 min•Ep. 8
Today's show is on what is a really hot topic, and that is short term rentals. When you think about short term rentals, you probably aren't thinking about exactly how many different types there actually are. Your first thought is probably going to be Airbnb's or other similar type of short term rentals, but there are a lot more. Did you know that there are a number or opportunities available right now in your real estate investing business to make more than market rent on your properties, and th...
Sep 05, 2019•32 min
Today's show is all about wealth building strategies through real estate, so you're not going to want to miss this one. My guest is a real superstar in this field. She is California investor, Linda Pliagas. Linda has done wholesaling, fix and flips and more, but she's a buy and hold investor at heart. She bought her first property when she was still in college after realizing how little a journalism major was going to make in that career. She knew she was going to need a "side hustle". Linda has...
Aug 27, 2019•36 min
Last time I talked about how important consistent marketing was in your business. Today I'm going to tell you the one simple thing is that you can implement in your business NOW that will skyrocket your success, Want to know what that is? It's an fashioned, over-sized, wall calendar. In this episode you will learn how I doubled my business in one year by making this one change. Probates If you want to add an investing strategy to your business where you will never run out of leads, you want to a...
Aug 20, 2019•14 min•Ep. 7
Welcome back to marketing tip #6. Today I want to talk about what I think is the #1 thing that causes investors to fail, and that is inconsistent marketing. Not only is it the reason investors fail, but it's also the reason that so many people never create a sustainable business. If this sounds like you, what are some of the things that might be lacking in your business? Are you guilty of "hit or miss marketing"? You don't have a marketing plan You may have a plan, but you fail to implement it T...
Aug 19, 2019•2 min•Ep. 6
Welcome to marketing tip #5 in this series in this marketing series. Today's tip is about 2 different types of marketing strategies; inbound and outbound. Outbound Outbound marketing strategies are things you have do on a regular basis and are not necessarily permission based. They are interruption based in most cases. As I said these are activities you need to do yourself. Some of those things are: Direct mail Door knocking Cold calling (definitely interruption based) Driving for dollars Bandit...
Aug 10, 2019•8 min•Ep. 5
Welcome back to marketing tip #4 in this marketing tip series. These are bonus episodes so they will all be quick, actionable tips you can implement before the next one comes out. Today I want to talk about why your marketing probably isn't working well. It's almost certainly because you don't have a written marketing plan. In this show these are some of the things I'll cover: Targeted marketing and why it's so important (as opposed to shotgun marketing) Why your message has to match your target...
Aug 03, 2019•7 min•Ep. 4
Welcome back to marketing tip #3 of our Marketing Tip Series. Today I want to talk about one thing that is guaranteed to be the "kiss of death for your business". I touched on this last time, but I want to dive a little deeper into that in this show. It has to do with putting all your eggs in one basket and how it can kill your entire business. I'm going to do a deep dive into how you get out of this trap. Be sure to stop by the blog and get my brand new freebie, "Quick Start Marketing Plan" tem...
Jul 26, 2019•7 min•Ep. 3
Getting your message right when you're marketing to probates can be tricky at times. The language in your letter is extremely important. If you think back to the probate process, when the family opens the estate that is a sign that they are ready to move forward with the settling the estate (which includes selling any property in the estate). The timeline for doing this varies with individuals. It can begin quickly or it can take a long time. Your job as an investor is to be there whey they are ...
Jul 21, 2019•13 min
Welcome to marketing tip #2. Today I want to tell you what you need to stop doing when you feel like throwing in the towel. I know, we've all been there. Overwhelmed... Confused... Overworked and tired... Ready to throw in the towel and quit .. There is a way to fix that, and it isn't by working harder and faster or by doing a million different strategies. Listen in today to tip #2 in my Quick Tip Marketing Series and learn what that is. Don't forget to stop by the blog to get your brand new Fre...
Jul 19, 2019•6 min•Ep. 2
You might think that's a bold claim but it's true. Most real estate investors are sporadic marketers at best. They might... Hammer up a few Bandit signs every now and then Send out direct mail letters 3 or 4 times then stop before they get any real traction Go to a couple of networking events like their REIA, and then not bother going back. What's even worse is that they go and never talk to anyone. Completely avoid doing marketing tasks that are unpleasant even thought they know they should be ...
Jul 19, 2019•5 min•Ep. 1
Today I want to talk about the difference between probate leads and inheritance leads. Let's talk about probate leads first. When someone passes away, the estate will go through probate in most cases unless the deceased did some estate planning. A number of things have to happen in probate before the property can be sold, so months can pass in many cases. If you're still not clear on the probate process, you can get my free Probate Investing Roadmap by CLICKING HERE. Inheritance Leads That's not...
Jul 10, 2019•11 min
Today I want to talk about how how to get the best results from your probate direct mail campaigns. Direct mail is a great way to keep your funnel full of leads. It has always been my number one way of finding deals. Probates have always been my most profitable niche to mail to over the years. But there are some basic concepts that you need to follow in order for direct mail to be the most effective for you. In today's show here is just some of what you are going to learn: Direct mail basics for...
Jun 30, 2019•21 min
I get a lot of reader questions and I love to answer them. So....I finally decided to do some quick shows to feature all those great questions. I think I will call this "Ask Sharon". The reader question was this. "When I'm sending out direct mail, how many letters is enough? Two touches? 4 touches? 7 touches? That's a really good question. And the answer is it depends. One thing you need to understand is that direct mail campaigns will be based on the type of lead to some degree. However, there ...
Jun 28, 2019•9 min
I have a great show for you today. You know how passionate I am about building an unforgettable brand. It's so important for your business and your bottom line. You can't be successful if no one knows about you, and today images play a big part of building overall brand awareness of your business. Most people know this, but I can almost guarantee you that the average real estate investor has given little to know thought about investing in a professional photoshoot. If there is one thing I hope y...
Jun 25, 2019•33 min
Hi guys! I want you to know that in addition to today's podcast, I also did a screen capture video of this show so that you could have the opportunity to go through a sample probate letter with me. You can find it on the Louisville Gals Real Estate Blog. Freebies Get your FREE sample letter over on the blog. To get your "Probate Investing Roadmap" just click here. You can watch the video where I go through each section of the letter on YouTube by clicking here. So, how do you reach these motivat...
Jun 18, 2019•29 min
I want you to expand your thinking today, because you are going to learn a whole new way to think about wealth building through real estate investing. The 2-5-7 method of wealth building is a concept created by Chicago investor, Andrew Holmes. Andrew is the founder of one of the largest REIA's in the country, the Chicago REIA. He is an active investor with 150+ rentals in his portfolio to date. In this show, you are going to learn the concept of buying 5 houses in two years while paying them off...
Jun 10, 2019•43 min
My guest today is Jamie Masters. Jaime is the CEO of Eventual Millionaire. She has interviewed hundreds of self-made millionaires to find out exactly how they got where they are. Jaime is a real superstar when it comes to showing people how to build systems that will skyrocket your growth. Jaime specialized in creating automated systems and doubling her client's income. Who doesn't want that right? In today's show here are just a few of the things you're going to learn: How to go from soloprener...
Jun 03, 2019•51 min
Do you know what the "ONE thing" is that you absolutely must know to work in the niche of probates is? It's when the house can be sold. Another way to put it is, when YOU can buy the house. There is a particular point in the probate process when you can actually put the property in the estate under contract. In this show I will also answer the question one of my students asked me this week and that was, "Is there a way to buy the property before the estate is opened"? (I get that question a lot ...
May 30, 2019•16 min
Wholesaling is a popular real estate investing strategy, and it's one that I believe should be in every investor's toolbox. In it's simplest form, wholesaling is buying a property at a deep discount then selling it to someone for a higher price. Now you might be wondering, what are the traits of a successful wholesaler, and what exactly does someone need to know to be successful at wholesaling? Here's some of what we'll dive into in this show: The factors involved in choosing an investing strate...
May 21, 2019•20 min
Here is my question today; are you coachable? You might be asking, what exactly does that mean? When someone is coachable, it means you are ready to do what it takes to change, to transform your business (or yourself), or to get better at something ... whatever that means in your business. Most people think coaching is mainly for athletes, but that's not the case. It's for everyone. I can tell you this; people at all levels of success have coaches. In this show we are going to go over what trait...
May 14, 2019•25 min
Today's show on making the transition from self-employed to business owner. In part 1 of this 2-part episode, I asked this question: "Do you have a real business or have you just created a job for yourself?" If they're being truthful, most real estate investors will admit they've created this beast called a job. And, it's a job where they are working way too hard. In part 1 I discussed what makes a true business owner different than most small businesses. A business is something that you can ste...
May 06, 2019•33 min
Here's the big question I want to ask you today. Do you have a real business or have you just created a job for yourself? For most real estate investors, the answer is that they have just created a job for themselves. We like to think of ourselves as entrepreneurs, but are we really? I think the answer is no in most cases and here's the reason. Entrepreneurs or true business owners organize their businesses for growth. They know right from the very beginning they want to scale. A true entreprene...
Apr 30, 2019•18 min
Today's show is all about how to have happy, responsible tenants that stay for years. This topic is so important for landlords to understand. So how do you do that? You do that with a good onboarding process. In this episode I'm going to explain exactly what onboarding is, how you do it, and why it's a huge benefit when it comes to your bottom line. We all know how costly tenant turnover is, and this process will help you have happier, better tenants and you will make more money in the process. ...
Apr 23, 2019•25 min
My guest today is Minneapolis investor, Amber Miller of Threshold Homes. Amber has been flipping houses for more than 10 years and has done more well over 100 properties in that time. She has also just released a course for anyone that wants to learn how to flip houses called, "House Flip Blueprint". Amber covers a lot of material in this show. It's definitely one you won't want to miss. Show Notes: Here is just some of what we talked about in this show: How she got started Where you begin when ...
Apr 14, 2019•44 min
Probates have been my number one source of leads for more than a decade now, and these sellers are some of the most motivated sellers on the planet. That's just one of the reasons I like probates so much. In today's show, I'm going to answer the 10 most frequently asked questions I get over and over from investors. Remember this; you are able to help so many people in this niche and make money at the same time. Get Your FREE Probate Investing Roadmap If you want to know exactly how the probate p...
Apr 11, 2019•18 min
Let's face it; working from home isn't the easiest thing to do. After years of having a boss and a structured work environment, suddenly you ARE the boss. You are 100% in charge of your time and your income which is a result of how you spend that time. Some people are able to make the transition pretty easily. But for others it can be quite a challenge. In this show I'll go over the pros and the cons of working from home and how you can overcome some of these challenges to really build a lifesty...
Mar 28, 2019•20 min
