Marketing Tip #5 – The Difference Between Inbound and Outbound Strategies
Aug 10, 2019•8 min•Ep. 5
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Episode description
Welcome to marketing tip #5 in this series in this marketing series. Today's tip is about 2 different types of marketing strategies; inbound and outbound.
Outbound
Outbound marketing strategies are things you have do on a regular basis and are not necessarily permission based. They are interruption based in most cases. As I said these are activities you need to do yourself. Some of those things are:
- Direct mail
- Door knocking
- Cold calling (definitely interruption based)
- Driving for dollars
- Bandit signs
Inbound strategies are strategies that attract prospects to come to you. They are mostly permission based. Some examples are:
- Content strategies (they subscribe)
- Social media (they follow)
- Websites (they choose to look at those)
- Networking
There is a place for both inbound and outbound marketing strategies in your business.
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