As we conclude our interviewing each other series, Daniel and Patricia interview Jennifer in this episode where Jennifer shares some of the keys to growing your business. From using the right strategies and tactics to find new clients or knowing how to pivot when the need arises, Jennifer shares some tips that you're sure to want to be paying attention to for your next opportunity at growth! Did you enjoy these interviews? Let us know by leaving us a review and sharing what you're going to...
Apr 26, 2022•41 min•Season 3Ep. 17
Do you know what it takes to leave your business? You might choose to "retire" from your business someday. The process is very different from what you've been doing for the last several years. Daniel tells Jennifer and Patricia what it takes to get your business ready for an ownership transition. Connect with Daniel on LinkedIn , Facebook , Instagram , and on the web at https://www.FixThisBiz.coach ....
Apr 19, 2022•47 min•Season 3Ep. 16
As we've done a number of interviews with outside experts, we decided to highlight each of the hosts of It's The Bottom Line That Matters." Patricia Reszetylo comes from a direct response marketing background, and unlike many marketers, realizes that marketing is NOT the answer to all business problems. That's why she's crafting a bolder, multifaceted approach to solving contractor's business issues. You can contact her via email at Patricia@PatriciaReszetylo.com , or via Facebook Messenger at&n...
Apr 12, 2022•34 min•Season 3Ep. 15
How well do you know your numbers? And no, we don't mean "867-5309" (those of a certain age will get that!). We mean the numbers that show the business's performance. Numbers like customer acquisition costs, lifetime value of a customer, margins, etc. If you are not tracking these numbers for your business, how can you know how your business is truly doing? Listen in as Jennifer, Daniel, and Patricia talk about numbers and how tracking these and other KPIs (Key Performance Indicators) can ...
Apr 05, 2022•27 min•Season 3Ep. 14
There are so many people out there that have large followers on social media. There are so many people that have large followers through a pulpit. There are so many people that have people listening to every word they say or write simply because of who they are. These people are influencers because they influence what others think, say, do, want. How would a brand use an influencer? How would someone become an influencer? Does someone have to be a certain age to be an influencer? There are...
Mar 29, 2022•40 min•Season 3Ep. 13
A lot of our decision-making processes are borne out of fear or incorrect information. So how can we make better decisions and have them based on valid facts and figures to help us get to where we want to go? Listen in as Jennifer, Daniel, and Patricia talk about paralysis by analysis and how that "over-analyzing" things (wrong data, irrelevant facts, etc) makes a big impact and how when you start looking at the right points and areas, you can start getting away from over-analyzing and ca...
Mar 22, 2022•17 min•Season 3Ep. 12
So many people think about goals as something that are thought of once per year - around the New Year. The problem with that idea is that if you're only relying on voicing your goals once per year, how do you know what goals you are really working toward and how do you measure those goals against what you are doing/have done? Voicing goals at several times throughout the year are extremely important for you to be in a position to succeed and see the results that you are looking for as you...
Mar 15, 2022•34 min•Season 3Ep. 11
With many companies starting the RTO (Return to Office) process for their employees, those people that work from home are going to feel more isolated and possibly lose focus on what they need to do because the world will be changing, yet again. For those of you that worked from home before COVID, you may have had some of your situations change because of the WFH world that we lived in. Or, perhaps, nothing changed. Regardless though whether you work for yourself or you work for a company r...
Mar 08, 2022•39 min•Season 3Ep. 10
There are so many ways that you can be spending your time and resources to attract new business. One of the easiest ways is by using tools that Google offers to find your ideal clients and get more opportunities to make more money. Watch and learn how easy it can be to use Google's business tools to make a difference in helping your business reach new consumers and prospective clients and why you want to be jumping in on the bandwagon before your competition eats your lunch. About ...
Mar 01, 2022•47 min•Season 3Ep. 9
For many people, inventory management is often an afterthought. Whether it is because they are more focused on what they do daily or it isn't as important in their minds for other reasons, this can have a devastating effect on one's business. Why? Because if you don't know what you have - whether it is physical inventory or intellectual property inventory or any other kind of inventory, you cannot fully monetize what you have and help your customers get the results they're seeking. Listen ...
Feb 22, 2022•20 min•Season 3Ep. 8
Are you staying connected with your prospects, clients, and friends? Do you send out email messages to your prospects and clients? Do you send out text messages to people you're trying to reach? Are you finding your people where they are and when they are there so that you can keep the relationship moving forward? If you're not staying connected, you are leaving way too much on the table and your competition is going to eat your lunch! Listen in as Jennifer, Daniel, and Patricia go through some ...
Feb 15, 2022•27 min•Season 3Ep. 7
If you are a brick & mortar business, a food establishment, or are looking to go online and reach more buyers, you need to seriously consider adding an eCommerce option to your business. In a recent study, the SBA showed a 35% increase in year-over-year sales between 2019-2020 for businesses that added eCommerce to their business. Listen in as Jennifer, Daniel, and Patricia talk about ways that you can start growing your business by adding in eCommerce, or if you already have an eCommerce st...
Feb 08, 2022•14 min•Season 3Ep. 6
Time is the only commodity that we cannot get more of. We can make more money; we might get another chance at something, but we will NEVER get back the time that we lost. This is why it is SO important that we focus on utilizing our time wisely and not letting it get away from us. Listen in as Jennifer, Daniel, and Patricia talk about some tips for time management that can make a difference in your personal and professional life and how a few tweaks to what you're doing now can make ...
Feb 01, 2022•18 min•Season 3Ep. 5
Every now and then, you have a question that you're trying to find an answer for. You go to Google and look for some articles that may address the question, but perhaps you're not getting a real answer because the question and answer only went so far. Sometimes our loyal listeners reach out and ask us those questions too and so we recorded this session to help you figure out the answers to your most burning questions. Do you have a question of your own that you'd like answered? Email Jenni...
Jan 25, 2022•37 min•Season 3Ep. 4
Many of us have been going to events, tradeshows, conferences, etc. over the years. But sometimes we get carried away with programs - not knowing which ones to really go to - needing to decide between "does this make sense?" and "where is it happening?" kinds of questions. Then there is the follow-up that needs to happen after the program too. Listen in as Jennifer, Daniel, and Patricia talk about events and what you need to do when planning to attend a program and how to follow up after. ...
Jan 18, 2022•42 min•Season 3Ep. 3
What do you do to generate the interest that your team/employees would be looking for when they consider working for you or staying in their jobs? Did you know that it is equally important to continue recruiting your top talent to make them want to stay with you? Special guest Michele Risa talks with us about ways to retain your best employees by expanding how you think about your role, and how you define success in your business! Get Michele's special gift "7 Ways to Connect - What ...
Jan 11, 2022•46 min•Season 3Ep. 2
As a startup business, many people face the same question: How am I going to finance my new business? Some people go to the bank and get a loan. Some people go to friends and family for an investment. Some people finance their business on their own - through savings or their credit cards. Others may not need financing at all. No matter what method someone chooses to start their business, there are issues and concerns on what exactly you are going to do with your business that will have broad imp...
Jan 04, 2022•29 min•Season 3Ep. 1
No matter how you call it - "Buyer's Journey" or "Customer Journey" or anything else, the idea is still the same - a prospect goes through some sort of problem, figures out what the problem is, looks into the people/companies that may solve that problem, thinks about working with that company/person, signs up, and then hopefully becomes a brand ambassador or referral source for the company. But, how do you move that prospect along and what is the job of sales and marketing as it relates to movin...
Dec 28, 2021•14 min•Season 2Ep. 52
We all have self-limiting beliefs and many times, despite what we tell ourselves, we still end up being down and not looking at what we need to do to get out of our own way. But, when we have the right mindset and the right willpower, we can get so much more done. That's where our special guest, Raquel Soto, comes in and works to make sure that you get the ideas and know-how to reset the thermostat and start making things work for you instead of against you. There's an idea ...
Dec 21, 2021•46 min•Season 2Ep. 51
For many companies, there are separate marketing & sales teams. For others, the roles are shared by the same department. However, the primary goal of marketing is to get a prospective client to have a conversation with the sales team - whether that is online, by phone, or in person. How you set your own sales & marketing role(s) depends on your needs, but Jennifer, Daniel, and Patricia take a deep dive into the world of sales and marketing and explore how marketing & sale...
Dec 14, 2021•22 min•Season 2Ep. 50
The saying goes "you never get a chance at making a second first impression." This is so true and sometimes people judge us by the way we look, talk or write. But with the way the English language has morphed over the last decade, are we seeing misspellings and grammatical issues matter less when messages are being sent? Does it matter if the message is written vs verbal? Listen in as Jennifer, Daniel, and Patricia talk about the use of slang and abbreviations, etc. in business and how tha...
Dec 07, 2021•27 min•Season 2Ep. 49
2020 and 2021 have been challenging, to say the least. As business owners, we've had to pivot to survive - and while many small businesses closed, many thrived. So what's 2022 going to do? How will business and the economy react? Here are our thoughts on that - and yes, we'd LOVE to hear your thoughts on this, too.
Nov 30, 2021•22 min•Season 2Ep. 48
In this episode, we invited some friends to join us and ask questions live on the air with us. Well, we got questions from friends who weren't able to join us live. We had a lot of fun answering their questions anyway!
Nov 23, 2021•1 hr•Season 2Ep. 47
All the major social media platforms report that video gets more engagement and interaction than other posts, and stops people from continuously scrolling. YouTube is the 2nd largest search engine, and the preferred search result on Google. Getting started doing video for your business doesn't have to be complicated and time-consuming. Listen in as Jennifer, Daniel, and Patricia talk about why you should do video and how you can get started doing video for your business quickly. SPECIAL PRO...
Nov 16, 2021•22 min•Season 2Ep. 46
Everybody's doing a podcast, it seems. Why - what's the reason? And how does one stand out in all the noise of the bazillion that are out there? We explore a number of different kinds of podcasts one can do, why you might decide to do one, and how to get started. We share some stories about this podcast, and about the ones we've ran in the past and/or are running now. If you've ever considered doing a podcast, it's worth your 20 minutes to listen and take a few notes. Listen in as Jen...
Nov 09, 2021•24 min•Season 2Ep. 45
In a recent study by Alignable.com, about 35% of small businesses in the US couldn't make this month's rent. According to Department of Labor statistics, many small businesses are having a hard time hiring people to fill open roles. Without workers to work, many companies can't pay their bills. It's that simple. But the problem is that these problems are dealing with people's lives and livelihoods and when these problems intersect, it causes serious issues that need to be addressed....
Nov 02, 2021•35 min•Season 2Ep. 44
Many entrepreneurs, especially early on in business, feel like they are a fake or an imposter, as they are going about doing their business. Women, unfortunately, tend to feel like an imposter more often than men do, though not exclusively as Daniel shares with us in this episode. How we overcome our feelings of inadequacy and start believing in ourselves is key to our success which is why, on this episode, we talk with noted expert Ell Graniel to get a clearer understanding of what imposter syn...
Oct 26, 2021•49 min•Season 2Ep. 43
Do you conduct market research to know whether your market is really interested in what you have to offer? Are you guessing at what products/services/prices will work for your market? Listen in as Jennifer, Daniel, and Patricia go through how important it is to look at your market, get the solutions you need to conduct your market research to help you add more sales and opportunities. SPECIAL PROMOTIONAL UPDATE: On November 17, 2021, Jennifer, Daniel, and Patricia will be going LIVE on Zoo...
Oct 19, 2021•24 min•Season 2Ep. 42
Social Media plays an integral part of how marketers can get their message out to the public. When it works, social media is a great tool to reach the masses. But we've seen several times when social media can backfire and may go down. How we use social media in our overall marketing strategies is a really important topic to cover and that's why Tamay Shannon is our guest today to help us uncover some strategies and ideas on how to use social media to our benefit. About Tamay...
Oct 12, 2021•33 min•Season 2Ep. 41
Self-publishing a book can be a great way to get out there and get new expertise and credibility value from your prospects. As Daniel says, "use your books as an oversized business card" to get people interested in talking with you. When you can "be the one who wrote the book on marketing" as Jennifer put it, people start looking at you differently and with awe. "Wow - you wrote a book" is a common refrain that Patricia heard from people she told about her books when she was telling them a...
Oct 05, 2021•30 min•Season 2Ep. 40
