Tradeshows, Events, Conferences and more... How to Choose If It Is the Right Program for You to Attend And How Do You Follow Up After the Program?

Many of us have been going to events, tradeshows, conferences, etc. over the years. But sometimes we get carried away with programs - not knowing which ones to really go to - needing to decide between "does this make sense?" and "where is it happening?" kinds of questions.  Then there is the follow-up that needs to happen after the program too.

Listen in as Jennifer, Daniel, and Patricia talk about events and what you need to do when planning to attend a program and how to follow up after.

"The way that I would approach that I think, whether it's exhibiting or sponsoring would be, what's my expected return on investment. And I'm trying to think of those sponsors who I have seen at trade shows, and the sponsorships - whether done properly or not improperly - but my experience has been, those who are sponsoring are doing it with brand-building style marketing in mind. And so it's a matter of just getting their name out getting additional recognition, they almost always get a few minutes to speak to the entire crowd..."