Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)...
Jun 30, 2023•5 min•Ep. 90
If you ONLY do one thing next week. Do this. Scoff this conversation down your earlobes HANDS DOWN. One of the most important conversations I’ve EVER had. We dove deeper. deeper. deeper deeper. Crossing the chasm from challenger “Thinking” to challenger “Being”. I’ve listened back 4 times. Scribbled copious scraggly notes. Still unearthing glistening pearls of pithy and profound wisdom. Totally honored to welcome David Hieatt to HUNGRY. David’s career is challenger “Being” - worked at Saatchi &a...
Jun 26, 2023•1 hr 50 min•Ep. 89
Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)...
Jun 22, 2023•3 min•Ep. 88
Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/ Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/ Stalk me on Insta- https://www.instagram.com/_hungry.pod/ David Gluckman is a food and drink LEGEND. Creator of Baileys, Ciroc, Tanqueary gin And many, many more all folded into his INSANE book "That Shit Will Never Sell" David gave me the (much...
Jun 19, 2023•1 hr 26 min•Ep. 87
Sometimes brands become a bland-wishy-washy-meh-ness. Sometimes the £5 million RSV mark is dangerous. Scale often kills magic. Process and experience and meetings-about-meetings-about-meetings seep in and piss over the Bonfire of Magic. Candy Kittens didn’t let that happen. CK kept the sparkle in their eye. The fire burning. Roaring. Yes, they’ve won listings at Sainsbury's, Waitrose & Partners, Tesco, Asda, Morisson’s - a full shebang of distribution. BUT. Candy Kittens still THINK and FEEL...
Jun 12, 2023•1 hr 38 min•Ep. 86
Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)...
Jun 08, 2023•5 min•Ep. 85
Maybe I am wrong. For yonks I’ve been waxing ad nause about Narrow and Deep. Focus. Do less, better. Be a Meaningful specific. It’s what every wonderful guest on the poddy teaches me. TRIP ripped up the rule book. Definition of outlier. TRIP is for everyone and anyone, anywhere, anytime and everywhere. TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go. All charged with a beautiful mission: Be Kind to your Mind. Won listings at Co-op Sainsbury's , ...
Jun 05, 2023•2 hr 4 min•Ep. 84
The lessons: Stuart Forsyth - Bite off more than you can chew, chew like hell Paul Ainsworth - Never Given In, Make It Happen Jim Cregan - fear is excitement. Jamie Laing - just show up. Camilla Barnard - Serendipity> Strategy Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/ Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/ Stalk me on Ins...
May 29, 2023•21 min•Ep. 83
Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)...
May 25, 2023•3 min•Ep. 82
Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddy Alex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURAL You're in for a treat. ON THE MENU: Why challenger food and drink brands must CREATE, not ANSWER the need to escape competition Why your brand must generate the pull to open up the dormant market - lessons from OATLY Why strategy must follow traction, serendipity> strategy, X ten...
May 22, 2023•2 hr•Ep. 81
Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)...
May 18, 2023•7 min•Ep. 80
Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/ Tommy Banks was on course to cricket-stardom. Until a debilitating disease struck him down. Hospitalised. Bed ridden for 2 years. His adolescence eviscerated. In the hospital bed he piously inhaled cook books. Tommy course corrected. He came out swinging with hell-bent drive. 🥦 The youngest chef in the UK to win a Michelin Star. 🥦 Great British Menu Winner in 2016 and 2017. 🥦 Owner of 2 ...
May 14, 2023•1 hr 50 min•Ep. 79
Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)...
May 11, 2023•5 min•Ep. 78
One man and his merry band of brand enthusiasts is behind all these brands. Perry Haydn Taylor 💚 Haydn Taylor and bigfish . Dream Big. Dive Deep. Swim Fast. The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands. Buckle up. Strap in. A wild adventure awaits you. Thrilled to Welcome back my friend, Perry for a Part Three. Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/ How many of these brands are...
May 08, 2023•2 hr 15 min
Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)...
May 04, 2023•5 min•Ep. 76
Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/ Gut-health-pioneer & Industry Guru Jon Walsh & Dr. Megan Rossi Opposites attract, 1+1 = 3. Had a good gut feelin’ about this one. BOY OH BOY - it was UNREAL Bio & Me have won listings at Sainsbury’s, Tesco, CoOp, Ocado, Sainsbury’s, Sainsbury’s. ON THE MENU: 1. Why just because you WIN more listings doesn't mean you should HIRE more resource 2. The Dangers of CPG (Creator Packag...
May 01, 2023•1 hr 37 min•Ep. 75
Every top food and drink founder reads our Newsletter - why wouldn't you? He grew up in an Orphanage. Dad died at 6. Mum at 11. He transformed Pain into Beauty and suffering into Safety. Living by the mantra “Whatever You Want” In a sun-drenched attic, high above the hubbub of Covent Garden Surrounded by the cantankerous cuddles of clattering knifes, forks and conversation I met Greg Marchand. Greg is a wildly successful restauranteur, founder of “Frenchie” 🇫🇷 Frenchie Rue Du Nil (Michelin Sta...
Apr 24, 2023•1 hr 24 min•Ep. 74
Bankrupt. Suicidal. Running Running from the worms and snakes and spiders crawling his mind. Running somewhere, nowhere, anywhere William Chase had lost EVERYTHING. Will escaped to Australia Returning to Blighty, a tenacious Builder. Tyrell's - won listings at Waitrose & Partners Selfridges Harvey Nichols Tesco Morrisons , Harrods Tyrells sold for £50 million in 2008. In 2008, Will founded @Chase Distillery, another successful exit to Diageo in 2021. Now Will’s into Wellness, founder of Will...
Apr 17, 2023•2 hr 8 min•Ep. 73
Bob Dylan has a quote I love “I was like NO ONE ELSE” Bold Bean Co remind me of Bob Dylan. Bold Bean Co. are like *NO ONE ELSE* Different how they approach buyers and drive Rate of Sale Different in how they prioritise MEDIA and CONTENT Different in how they hire and build an incredible culture. Most brands don’t win a Waitrose listing in their first year. So why Bold Bean Co. do? And how? So thrilled to welcome my great friend and fellow Enthusiast, Amelia Christie-Miller on to the podcast. Bol...
Apr 09, 2023•1 hr 32 min•Ep. 72
Every top food and drink founder reads our Newsletter - why wouldn't you? Do yourself a favour and sign up here My whole view of entrepreneurship CHANGED We entered unchartered, uncluttered waters I’d never explored I learnt you can be hyper-driven and super-chilled simultaneously. It made me reeeelaxxxxx Slooooowww down Enjoy it more Have fun. Yes, Flat Whites, Creamy cups of molten dynamite are flung out of every coffee shop now. And yes, Avocado on Toast is totally ubiquitous. But who bought ...
Apr 03, 2023•1 hr 40 min•Ep. 71
Download BOWIMI's Top Sales Tips and Tricks Course https://share.hsforms.com/1MYRWIkOjQwGK8jZLfUM-rA3imh If Brand is frontman, Marketing: guitar and Operations: bass Field sales is the Drummer The pulse, heart beat Momentum-thumper, good mood-pumper Field sales builds hustle and graft. J’Adore the Road Runners, Street Stompers, Pavement Pounders But field sales is toil, hard-graft, rejection. Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crush...
Mar 27, 2023•50 min•Ep. 70
Subscribe to the Hungry Newsletter for more Challenger Sales Tips and Tricks (coming soon) Maybe THE most important podcast I’ve EVER recorded. Getting ON shelf is EASY. Getting OFF shelf is HARD The work really starts getting your brand in peoples hands, homes and habits. 🍯 Struggling to win a listing? 🍯 Shoddy Rate of Sale on the verge of being delisted? 🍯 How to ACTUALLY manager availability without pissing off your buyer? 🍯 How to negotiate Joint Business Plan’s with buyers? THIS IS FOR ...
Mar 20, 2023•1 hr 42 min•Ep. 69
I was lost and confused and ain’t-gettin’-no-satisfaction My noggin’ a pavlova of palaver Soul craved a big pudding of deep-melting green and bright-bouncing yellow countryside Voluptuous blue skies, stress-incinerating views and salty kisses of sea air And, of course, mighty Avalanches of Food-Glorious-Food Padstow, Cornwall 2022. At Paul Ainsworth at Number 6 - I devoured a wondrous experience. Witnessing the soul-in-the-game dedication to craft. The hell-bent obsession Fastidious attention to...
Mar 13, 2023•1 hr 58 min•Ep. 68
A true David vs. Goliath story… buckle up, strap in, pour yourself a brew, grab a hobnob or two For yeeeeeeears, Food delivery was hogged by two silver-back Gorilla-Goliaths Big hairy beasts Uber EATS and Deliveroo Until 2020 When rapturous sparkle-eyed challenger charged in With even bigger-hairy audacious goals Deliveroo-ing a UBER heavy blow to their ankles Enter Foodstuff *THE* challenger brand delivery app: - Pedals Not Petrol, deliveries are 100% Emission Free - EXCLUSIVELY for Indies oper...
Mar 06, 2023•1 hr 37 min•Ep. 67
Rory Sutherland has SO many delicious aphorisms like: “…Hipsters Raise the Ceiling and Chains Raise the Floor” “....The opposite of a good idea is a good idea" Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair Ogilvy Our conversation was a riot of fun, a roller coaster adventure ON THE MENU: 1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea 2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better 3. John Cleese L...
Feb 27, 2023•1 hr 51 min•Ep. 66
Grenade Came. Saw. Conquered. Grenade are THE O.G. quintessential challenger brand. Juliet Barratt and Al Barratt quintessential challenger founders. Grenade won listings at Waitrose & Partners , Sainsbury's , WHSmith Marks and Spencer , Tesco Morrisons and many, many more In 2021, they sold to Mondelēz International for £200 million. Thrilled to Welcome Jules as the latest guest on Hungry. 🍊ON THE MENU: 1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT 2. The Raising Mone...
Feb 13, 2023•1 hr 35 min•Ep. 65
Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunk They danced all night long (allll nigghht) Here comes the hotsteppaa (murderaaa) This Party is collaborating with Michelin Star Chefs. A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide. How? - Michelin Chef Collaborations = Authority. - Branded on Menu = Social Proof + Speak to Shopper Out of Home - Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occas...
Feb 06, 2023•39 min•Ep. 64
Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips - A very-very tall man walks into a bar. He's selling Alcohol Free Beer. Barman: “You crazy mate, this is a battle cruiser, a la boozer” That very-very tall man is my friend, Aaron Duffett 2023 Low to No is all the rage. 2019 - it was nascent, unknown, weird like selling Air Con to Eskimo After a career at The HEINEKEN Company Diageo Camden Town Brewery Duff is On Trade Director at Lucky Saint | B Corp™ Duff’s spear head...
Feb 06, 2023•35 min•Ep. 63
3 weeks. No sleep. Thudding showers of screaming panic. For years Josh felt a miffed malaise. Finally. He escaped The City and bosom of bulging bonuses Followed his calling. His dream. Founded MoMo Kombucha. Suddenly. Puddles of panic. A 3 week panic attack. Josh felt separate from reality. There’s a dark shadow to being a founder that NO ONE talks about. Struggling right now? This episode is for YOU. Thrilled to welcome my dear friend Josh Puddle founder of MOMO Kombucha MoMo is BANGING MoMo bu...
Jan 30, 2023•1 hr 34 min•Ep. 62
“How do you ACTUALLY win a listing at Waitrose?” “Why do brands get DELISTED?” “Can challenger brands STILL EXIST in a cost of living crisis?” “What should we ACTUALLY include a buyers deck?” Thrilled to welcome James Bailey , CEO of Waitrose as the latest guest. James’s career sparkles 🥑 Buying Director at Sainsbury's ’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150. 🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery ret...
Jan 23, 2023•1 hr 41 min•Ep. 61
