Episode description
One man and his merry band of brand enthusiasts is behind all these brands.
Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.
The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.
Buckle up. Strap in. A wild adventure awaits you.
Thrilled to Welcome back my friend, Perry for a Part Three.
Every top food and drink founder reads our Newsletter - why wouldn't you?
https://hungryfeast.beehiiv.com/
How many of these brands are in your life?
🥔 Tyrells
🥥 The Coconut Collaborative
🎂 GU
🥛 Yeo Valley
🥘 Charlie Bigham
🥕 Freddies Flowers
🍾 SipSmith
Clipper Tea
🍖 Dorset Cereals
🍔 Maldon Sea Salts
🍪 Biscuiteers
🧈 Roddas Cream
🍞 St. Pierre Bakery
🥒 Belvoir
🍌 Riverford Organic
🍝 RANA
ON THE MENU:
1. How to Challenger founders can use Chat GPT to escape competition.
2. The Dangers of Measure-bation - when you’re not agile, you’re fragile
3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser
4. Today ask yourself: am I blindly going to accept what I've been told: why why why?
5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >
Settlers and shapers (executioners) how? > Town planners (do)
6. The Pillars of Brand: Attention > Interest > Desire > Actions
7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists
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