HUNGRY. - podcast cover

HUNGRY.

Dan Popewww.linkedin.com

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week. 

Episodes

How BOXPARK’s Founder Uses Emotional Intelligence To Build A Multi-Million Pound Retail Empire - Roger Wade, founder BOXPARK

*Follow on LinkedIn and Instagram for more content. As I walked up the metal stairs, everything vanished. Stresses. worries. concerns. The eclectic steamy stench of street food stifled stress. Flirtatious house music pummelled me into a state of Ahhhh Blisss-to Eat. Drink. Play through a maze of rambunctious epicurean delights. There, I discovered Black Bear Burger. A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr. It clawed and mauled and scratched my face off. ...

Jan 24, 20221 hr 27 minEp. 34

How Little Moons Built a Multi-Million Pound Ice Cream Empire: listing at Tesco, Sainsbury’s, ASADA, Ocado - Howard and Vivien Wong, co-founders.

Ice cream is soul searching. Deep in our soul, lies a dormant inner-child. Little Moons is WAY MORE than ice cream. Mochi mooches into your soul, unleashing your inner child. Wild, bombastic purple, green, orange irreverent balls of joy. Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEE Little Moons are having INSANE success: Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield. £10M+ Retail sale...

Jan 10, 202259 minEp. 33

CoOp Category Director: How Challenger Brands Can Build Stronger and More Profitable Partnerships with The Co-Op - Rebecca Oliver-Mooney

My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op. Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS. ON THE MENU: * HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A...

Dec 13, 20211 hr 17 minEp. 33

How Lucky Saint Won Listings at Tesco, Sainsbury's, Dishoom & HONEST Burgers by a Values-Led Business - Luke Boase, Lucky Saint founder

Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety. They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom! I’ve listened back to it THREE...

Nov 29, 20211 hr 10 minEp. 32

How To Bounce Back From Crippling Burnout and Find Balance as an Entrepreneur - Lottie Unwin, founder The Copy Club

Super excited to welcome back Lottie Unwin to the podcast. Lottie works WAY harder than most. But Lottie hit a paralyzing burnout. She couldn't get out of bed. On the latest episode of HUNGRY. Lottie and I pull, chop and challenge burnout and balance Probably the deepest podcast to date. ON THE MENU: 1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”. 2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT 3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK ...

Nov 14, 20211 hr 19 minEp. 31

How Pasta Evangelists Built and Sold a Multi-Million Pound Pasta Empire - Alessandro Savelli founder Pasta Evangelists.

Alessandro Savelli, founder of Pasta Evangelists is the next guest on HUNGRY. It's an EPIC episode, short-snappy bubbling with wisdom. ON THE MENU: ALESSANDRO’S CHECKLIST FOR SUCCESSFUL STARTUPS: 1. DEMONSTRATION OF EARLY-STAGE REVENUES 2. A BUSINESS THAT TARGETS THE TOP 20% OF THE NATION. 3. PRODUCTS THAT YOU’D LOVE AND CONSUME YOURSELF 4. A BUSINESS DOESN’T HAVE TO BE INTERNATIONAL = FOCUS ON BUILDING A GREAT BRAND = INCREASING NO. OF TOUCHPOINTS = CONSTRAIN BY GEOGRAPHY 5. YOUR BUSINESS MUST ...

Nov 01, 202138 minEp. 30

How Rude Health, Innocent and Jimmy's Iced Coffee Created Packaging and Branding That Stood Out in Crowded Categories - Tessa Stuart

Want more Content? Follow on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today! Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes. ON TODAY’S MENU: 1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack. 3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY? 4. WHY WE...

Oct 18, 202157 minEp. 29

How Charlie Bigham Built a Multi-Million Pound Ready Meal Empire and Hard Truths for Challenger Brands - Charlie Bigham

Charlie Bigham’s meals ALWAYS put a humungous smile on my face. I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand. ON TODAY’S MENU 1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT 2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS. 3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING I...

Sep 27, 202156 minEp. 26

How Mums Working for Challenger Brands Can Balance Kids and Work Whilst Keeping Their Sanity - Stephanie Drax, founder Leap Frog

Are you a Mum working for a challenger food and drink brand? Eyeballs bulging with stress? Juggling Kids, Work, Sanity? The gnawing guilt of checking emails whilst your kids play Lego. “Mental Jujitsu” sound familiar? Don’t worry you’re not alone! My hat goes off to all Mums’ working in Challenger Food & Drink. It’s INTENSE. That's why I was thrilled to interview Stephanie Drax for the latest episode of HUNGRY. Stephanie is founder of LeapFrog. LeapFrog is a supplement brand that’s using rad...

Sep 03, 20211 hr 14 minEp. 27

How To Fundraise £1,337,221 On Crowd Cube For Your Food and Drink Brand - Louise Avery, founder L.A. Brewery

She was looking out the window thinking: “What am I even doing here ?!!” We’ve all been there. Stuck. Stuck in a dead job, watching the Clock of Life slowly whizz by. How do I escape? Find my passion? Do something I genuinely care about? These questions ferociously fizzed through Louise Avery’s mind. Searching. In 2011, Louise leaves her job. Travels to the Isle of Mull. Then America. Searching. Searching. In Vermont, Louise discovers a potion called Kombucha: a spring well of health benefits bu...

Aug 12, 20211 hr 13 minEp. 25

How Jolly Hog Went From Street Food Stall to Tesco, Ocado, Waitrose, Sainsbury's and ASDA shelves - Max and Olly Kohn, co-founders The Jolly Hog

In 2012, I watched Harlequins win the Premiership Rugby title at Twickenham. Playing second row that day was Olly Kohn. But 5 years preceding that momentous day, Olly got badly injured To null the tedium his wife gifted him a sausage making kit. In 2007, from a Twickenham flat, The Jolly Hog was born. Next year, along with his brothers, Max and Josh, they started slinging sausages from a food truck at The Stoop. Over 13 years later, with sprinklings of drive, setbacks, resilience, hard work, and...

Jul 28, 20211 hr 16 minEp. 24

5 Crucial Business Lessons from building Gourmet Burger Kitchen and Crosstown Doughnuts - Adam Wills, founder GBK and Crosstown Doughnuts.

Ever devoured a Gourmet Burger Kitchen burger? Or demolished a Crosstown Doughnut? Both are tremendous at every bite and put a smile on my face. That's why I was thrilled to interview @Adam Wills, co-founder of Crosstown Doughnuts and GBK. In 1997, Adam landed in the UK from New Zealand. On this wet little island, he pioneered the Casual Dining movement that we all love. Much like All Blacks rugby, our conversation ducks and weaves and glides deep into Kiwi culture. We surface with Gourmet Learn...

Jun 04, 20211 hr 13 minEp. 23

How Challenger Food and Drink Brands Scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales” Mark Palmer told me on our first podcast, several months ago. I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it. A carousel of questions percolated my mind over the past few months. Last week, I was fortu...

Jun 02, 20211 hr 33 minEp. 22

5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.

5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods. Imagine ripping up the Challenger brand playbook? Starting completely from scratch. Well, that’s what happened last week. I interviewed Chris Dee. Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods. Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar. F&B and Silicon Valle...

Jun 01, 20211 hr 4 minEp. 21

How To Stay Calm Through The Most Wretched of Challenges and Build a Multi-Million Pound Business - Renée Elliott, founder PLANET ORGANIC

“It was a frightening, exhausting experience – and I wouldn’t wish it on anyone.” Her co-founder tried to kick her out of the business after 2 years of trading, resulting in 14 months of litigation and a 10-day court case. Recording this podcast was INTENSE. My stomach was in knots, sweat gushed down my brow, palms felt like they’d been dunked in Vaseline. When we stopped recording. All worry and concern relinquished, equanimity permeated my body. A feeling clung, a feeling that I could achieve ...

May 09, 20211 hr 13 minEp. 18

How Tenzing Are Taking On Redbull - Huib Van Bockel, founder Tenzing

Against all odds, Sherpa Tenzing was one of the first men to climb Everest. Entrepreneurship and Everest are parallels. The climb Camaraderie Anguish Pain Joy Triumph It’s what makes the pursuit of the summit so palpably addictive. I was pumped to interview Huib Van Bockel the other week. Our conversation adventured and explored "How Food and Drink founders can summit their own Everest”. Tenzing is icy air, fresh snow, hot sun in a can - it Zings through your body, immediately feeling Ten/Ten. O...

Apr 26, 20211 hr 12 minEp. 17

How MOB Kitchen Built A Content Empire of Over 1.2 Million Followers and Worked with Wagamama, Samsung & Ocado - Ben Lebus, founder MOB Kitchen

Slumped on the sofa, scrolling-drooling, eyes bright white like fog lights. My inner glutton screams “FEED ME PAPPI, FEED ME PAPPI” Dish after dish - stupendously delish. A river of scrumptiousness flowing from the screen. Blonde-white creamy carbonaras, zingy-bountiful technicolor salads, down-and-dirty kebabs. J’ADOREEE Mob Kitchen, their content is 50 Shades of Banging. When Ben agreed to the podcast, the goal was to lift the bonnet of the MOB Machine and see how they’ve built a juggernaut th...

Apr 19, 20211 hr 21 minEp. 16

How NICE Wine Won Over 2000 Distribution points at Sainsbury’s, Ocado and Whistle Stop - Lucy Wright co-founder, NICE.

Why lie to ourselves? Food and Drink is completely dominated by males. When Lucy Wright agreed to the pod to explore female leadership in challenger Food and Drink I was filled with gratitude. Lucy is the co-founder of NICE, the UK’s first canned wine brand. Along with her co-founder Jeremy, NICE stampeded on a stale-crusty category and Made Wine Fun Again. ON TODAY’S MENU: 1. Top advice for female founders who may feel vulnerable in an industry dominated by males. LEAN IN. 2. Why founders must ...

Apr 07, 202147 minEp. 15

Why Challenger Food and Drink Founders Must Separate Their Self-Worth From Their Business - Jason Gibb, founder Bread & Jam

“What's the SINGLE best lesson you’ve learned from putting on 100’s of Bread & Jam events, seminars and workshops?” When Jason Gibb agreed to the HUNGRY. podcast this question incessantly percolated my mind. Why? Jason’s had a colossal and irreversibly positive impact on our industry. -The Food Hub, a community of over 10,000 f&b founders, catalysed the conversation between founders, sharing triumph and strife. -Bread & Jam, the first food and drink founders festival, took strident l...

Mar 24, 202154 minEp. 14

How To Win Listings at Ocado, Sainsburys, Waitrose and Tesco with NO previous food and drink experience – Gaz Booth, founder of Holy Moly Dips.

Gaz-Booth, co-founder of Holy Moly is the latest guest on HUNGRY. He's avocado royalty and the infamous Avoca-Don. Gaz is a hero who oozes Yorkshire charm and work ethic, in equal measure. Our conversation resembles a green, ripe and creamy avocado. Wholesome, fun, good for the soul. ON TODAY’S MENU 1. Why naivety is your greatest strength when starting out. Always ask naive questions. 2. How to create a successful NPD Strategy that *ACTUALLY WORKS* and doesn’t leave you scrambling around like a...

Mar 17, 202157 minEp. 13

How Charlie Bigham's, GU, Tyrells, Yeo Valley Made Consumers Fall In Love With Their Brand - Perry Hayden Taylor, founder big fish

Last week, I sat down the utter legend is Perry Hayden Taylor Perry is the founder of bigfish a marketing and design agency who's built a bevy of juggernaut brands. Gu Puds Charlie Bighams SipSmith Freddies Flowers Our conversation is a smorgasbord of tidbits, each containing scrumptious gems of knowledge to propel your business forward. ON TODAY’S MENU 1. Charlie Bigham's success story and crucial lessons for challenger brands 2. How to build a company culture where everybody LOVES to work (amb...

Mar 03, 20211 hr 19 minEp. 12

How Green & Blacks Scaled From a £4m “Niche Organic” to a £40m “Everyday Premium" Brand - Mark Palmer, ex-Marketing Director Green & Blacks, Pret A Manger, Co-founder Cawston Press.

This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer. Mark has a glittering and illustrious career: Ex-Marketing Director: Green & Blacks, Pret A Manger. Co-founder: Cawston Press, L.A. Kombucha. Chairman: UNION Hand-Roasted Coffee. Marketing Manager: Burger King and United Biscuits. His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible. ON THE MENU: 1. How Green & Blacks Scaled From a £4m “Niche Organic” Bra...

Feb 23, 20211 hr 8 minEp. 11

How Cotswold Fayre Smashed The Speciality Sector - Paul Hargreaves Founder and CEO of Cotswold Fayre.

"Covid changed consumer habits. Speciality is BOOMING. How do we enter the market?" “My brand isn’t a B-Corp yet, but how can we do better as a brand today?” “How do we make our brand REALLY work in speciality?” Asking yourself these questions? I’ve just THE podcast episode for you. Feast your ears on this week's Ep of ManiLife Conversations (soon to be called something else) with Paul Hargreaves, founder of Cotswold Fayre. Paul has over 20 years experience in speciality and is one of the early ...

Feb 03, 202150 minEp. 10

How Dr. Wills Came Back From Rock Bottom, List with Waitrose, Tesco and Become a B-Corp - Liam White, Co-founder Dr. Wills

“But I don’t have a big marketing budget to drive a listing?” “How can I compete with the big corporate brands” “How are we ever going to hit RoS targets” Having this conversation with yourself or team, right now? Keep reading. Last week, got very saucy on the podcast, with my broski Liam White co-founder of Dr. Wills In Lockdown 1, Dr Wills, like so many brands, were ransacked by Covid with food service and hospitality forced shut. 2020 was trudging through treacle. BUT fast forward a year - th...

Jan 20, 202130 minEp. 9

How To Spot A Great Opportunity and Leave The Safety Of Your Job To Follow Your Passion with Chris Dee, Ex-CEO Booths and Director of Food, Harrods

Before Christmas, I interviewed Chris Dee ex- CEO of Booths and Director of Food at Harrods. At Harrods, Chris launched The Perrier Jouet Champagne Terrace, Harrods Brasserie, Tiffany Blue Box Cafe. But recently he's crossed the chasm to follow his passion: Whisky and is co-founder of MALTDAQ, a secondary buyers/seller’s market for Whisky. This episode was so much fun, I learnt a SHED load - 1. Your Ego stops you leaving your safe job. Be comfortable moving from Secure Master to Insecure Novice....

Jan 05, 202150 minEp. 8

How Challenger Brands Can Use Their Soul To Sell More Product with Lottie Unwin, Founder of The Copy Club

"But I’m not a big brand with a big budget, where do I start?" “WTF?! - what brand am I even trying to create?" “Ye but, How do I stand out in crowded categories?" Need answers to these questions?? Keep reading — Last week, I interviewed Lottie Unwin, Founder of The Copy Club and Ex-PROPER Head of Marketing. Lottie has the ability to cut through the “marketing jargon" and KEEP. IT. SIMPLE. We talk lots about my good friends over at Dr. Wills who’ve embraced the old school grit and hustle to driv...

Dec 09, 20201 hr 20 minEp. 7

How To Save Your Local Restaurant During Lockdown 2.0 with Amelia Christie Miller

Shutting restaurants and pubs shut off peoples's happiness. Eating out is irrevocably life’s greatest pleasure. Walking through a restaurants doors abruptly melts away stiff-edges of stressful day. Swift service lays the table for an evening of delicious conversation with loyal friends. In a world overcooked with data and technology, a plate of food is the umbilical cord back to the bosom of intuition and creativity. Food never judges, only cuddles. Fold in some Malbec and neighbouring chitter-h...

Nov 17, 202037 minEp. 6

How To Build A Tribe of 100,000 Die Hard Raving Fans with Guy Hacking, Co-Founder of TRIBE

I had the joy of interviewing Guy Hacking founder of TRIBE . Guy is an absolute MACHINE - he ran 39 Marathons in 39 days in aid of fighting child trafficking and has built a big brand in an unconventional way. I learnt BUCKET LOADS from this interview!! ON THE MENU: 1. Be Authentic + Consistently show up + Lots of time (and failures) = SUCCESS 2. No food and drink startup journey is ever linear - it’s squiggly, left-right, side-to-side, up-down journey. 3. In Running/Business/Life always remembe...

Nov 12, 20201 hrEp. 5

Big Brand Lesson For Small Brand Success with Ex Coca Cola Marketing Director, Zoe Howorth

Last week, I interviewed the fantastic and knowledgeable Zoe Howorth for Episode 4 of ManiLife Conversations. Zoe has 23 years of experience working for World-leading brands at Proctor & Gamble and Coca-Cola. Recently, Zoe's moved to a Non-Ex role at SME brands in different industries: Water Babies, Houston PR and Play Finder. Giving Zoe a very unique and holistic view of what makes Great Brands and successful businesses. My goal with the episode was to unpack Big Brand Lessons that small Ch...

Oct 25, 202035 minEp. 4

7 Ways To Successfully Grab A Buyers Attention with Olly Hiscocks, Founder of Olly's (Olives)

Yesterday, I had a delightful conversation with Olly Hiscocks from OLLYS for We ran slightly over 30 mins - yup, time flies when you’re knee deep in chinwag! ON THE MENU: 1. HOW TO SELL YOUR STORY AS A BRAND, HOW OLLY GOT HIS OLIVES INTO SAINSBURYS 2. HOW TO STAND OUT VS. BIG CORPORATES WITH BIG BUDGETS. 3. HOW TO POLITELY HARRAS/PATIENTLY PERSIST WITH BUYERS - (DON’T SEND: “CAN I HAVE A MEETING EMAILS”) 4. HOW TO USE N.P.D TO STAY RELEVANT - FOCUSING ON CORE VS. PUSHING NEW LINES 5. WHEN IT GOE...

Oct 24, 202038 minEp. 3
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