How to Scale a Video Business - podcast cover

How to Scale a Video Business

The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses. 

Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:

  1. Attracting high-value clients and increasing revenue
  2. Developing effective marketing and sales strategies 
  3. Improving project management and workflow efficiency
  4. Building and managing a talented team
  5. Pricing your services competitively and profitably
  6. Overcoming common challenges faced by video business owners


Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs. 

Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.

With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner. 

Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.

By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth. 

Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business. 


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Episodes

The Dark Side of Being a Video Business Owner - EP#101 with Danny Lacey

Send us a text Part 2 of our deep dive with Danny Lacey, Founder and CEO of Stada Media, a fast-growing content marketing company servicing clients across the UK since 2014. A full-service marketing company working with brands of all sizes. Here's a sneak peek at what you'll hear: An almost forgotten way to grow your client base. Danny used this old-school way to nab his first few clients back in the day, and it works just as good today ! - 3:45 When speaking before you thinking can be extremely...

Jun 25, 202032 minSeason 2Ep. 101

An almost never talked about benefit of having a highly systemised business - EP #110 with David Jenyns

Send us a text Dave Jenyns founded Melbourne Video Production without being a filmmaker, yet he built a successful video production company which he then sold on the back of his very unique skill set: creating super-efficient business systems. This is a must-hear episode for anyone who managers or runs their own business or company. Here's a sneak peek at what you'll hear: Den and Dave have a little confab about Dave's new book. Ah, so what? Everyone's written a book these days, right? Maybe so,...

Jun 23, 202037 minSeason 2Ep. 110

The Limitless Power of One Thing Focus EP #100 Shorty

Send us a text If you think you can multi task you are wrong.. our brains can't cope with it. Instead if you focus on ONE thing you will achieve far more and preserve your energy. We are also celebrating the 100th episode of this show! Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jun 23, 202011 minEp. 100

Ever wonder if you're cut out to be an entrepreneur? EP #099 with Danny Lacey

Send us a text Danny Lacey is Founder and CEO of Stada Media, a fast-growing content marketing company servicing clients across the UK since 2014. A full-service marketing company working with brands of all sizes. Here's a sneak peek at what you'll hear: Danny rattles off the list of services his production company provides. (This takes some time because his production company offers a crapload of them! If you're wondering what a good add-on service or upsell for your video production could be.....

Jun 17, 202030 minEp. 99

Can you do me a favour? Shorty EP #098

Send us a text We're almost at 100 Episodes! I'd love your help to make the century special. Go here and records a message and question. https://www.denlennie.com/blog/Can-you-do-me-a-favour-Shorty-EP-%23098 Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jun 16, 202011 minEp. 98

How to Scale a Video Business Podcast EP #097 - The Crash Course On Getting Started With Google Ads - Mike Rhodes

Send us a text Resource Links: Ready to Grow Your Video Business ( https://videobusinessaccelerator.com/ ) Get a free Sales Script: ( https://www.denlennie.com/Free-resources ) Websavvy Website: ( https://www.websavvy.com.au/ ) AgencySavvy Website: ( http://agencysavvy.com/ ) Mike Rhodes is the Founder & CEO of WebSavvy and AgencySavvy An internationally-recognised speaker and co-author of the most recent “The Ultimate Guide to Google Adwords” with Perry Marshall. Here's a sneak peek at what...

Jun 10, 202033 minEp. 97

How to Create Time to "Think" So You Can make Better Decisions

Send us a text It's very easy to be busy "doing" all of the time. But if you don't engineer thinking time you could be missing out on the small moments where the magic happens. In this episode, I share how I create time and space and some tips on how you can too. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jun 09, 202011 minEp. 96

A Little Talked About Benefit of Consistent Marketing - Caleb Maxwell EP #095

Send us a text Resource Links: Ready to Grow Your Video Business ( https://videobusinessaccelerator.com/ ) Get a free Sales Script: ( https://www.denlennie.com/Free-resources ) Hebron Films Website ( https://www.hebronfilms.com/ ) Caleb is the Creative Director of Hebron Films a video production company based in Bendigo Australia and is an Active Member of the Video Business Accelerator. Here’s a sneak peek at what you’ll hear: Caleb’s secret to getting through tough times in business, and… how ...

Jun 03, 202037 minEp. 95

How to Follow Up The Right Way With Lapsed Clients - Shorty EP #094

Send us a text How to Reconnect with Lapsed Clients and Engage Them Again Sometimes the thought of calling clients is daunting so we typically 'send an email' instead. In this episode, I share you exactly how to overcome that fear and show you how to engage lapsed clients on the phone and have them be really happy you called. Get the free training and sales script template here: https://www.denlennie.com/Free-resources Support the show Connect with Den on Instagram: https://www.instagram.com/den...

Jun 02, 202010 minEp. 94

How Thinking "small" Can Be Extremely Profitable - Andrew McLean EP #093

Send us a text Andrew is the founder of Sydney Video Producer, a professional video production and marketing company. With over a decade of experience working alongside major brands and marketing agencies, Andrew has helped hundreds of organisations leverage video to promote, educate and sell. Here's a sneak peek at what you'll hear: A clever (and profitable) thing Andrew did to quickly replace the sizeable chunk of business he lost due to the COVID-19 (This is something any business owner can d...

May 28, 202037 minEp. 93

A “juicy” Tip For Building a Rabid YouTube Audience - EP# 091 with Phoebe & Matt (part 2)

Send us a text Part 2 of our interview with Little Grey Box award-winning Travel Bloggers and YouTubers. Phoebe is a writer and presenter and Matt is a videographer. They work with brands and destinations to feature them across their online channels with an audience reach of 110,000+ Here's a sneak peek at what you'll hear: How sheer ignorance helped Phoebe when starting her travel business . - 3:10 Phoebe's "if I could turn back time" admission. - 6:15 A “juicy” tip for building a rabid YouTube...

May 21, 202032 minEp. 91

Getting Clear on Your Offer and Marketing Message - Shorty EP #90

Send us a text There has never been a better time to get clarity on your marketing message and target market. In this shorty, I share how you should approach this to help you come out the other end of this pandemic with a clear marketing offer. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

May 19, 202012 minEp. 90

Advice for getting clients you'd be nuts not to take with Phoebe Lee & Matt Turk - EP #089

Send us a text Today in the studio, we have Phoebe Lee and Matt Turk - Together they are Little Grey Box award-winning Travel Bloggers and YouTubers. Phoebe is a writer and presenter and Matt is a videographer. Together, this charming couple formed a business called Little Grey Box. They work with brands and destinations to feature them across their online channels with an audience reach of 110,000+ Their business has a truly unique business model that you'll hear all about in this nitty-gritty ...

May 13, 202032 minEp. 89

It's Time to Ramp Up Your Marketing & Build Your Business Back Up -Shorty EP #088

Send us a text If you've always regarded marketing as a 'maybe later' task then now is the time to reverse that approach. Today I'm going to share a 5 step process for generating new enquiries. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

May 12, 202012 minEp. 88

Live-Streaming for Video Production Companies & Filmmakers with Tony Iannuzzi EP#087

Send us a text Live-streaming is going to provide big opportunities for video production companies in the next 12-18 months so I asked an absolute expert Tony Iannuzzi from AJI Media in Philadelphia to share what you need to think about and be aware of before adding live streaming as a service. Here's a sneak peek at what you'll hear: Den and Tony discuss live streaming and how it can be a neat and profitable add on service for video production companies. - 4:00 Tony's unique and clever approach...

May 07, 202037 min

How to Build Resilience in your Video Business - EP#086 shorty

Send us a text So we've all taken a bit of a beating over Covid - what's next? Resilience! that's what, time to pick yourself up and crack on. In this Shorty I share how you can build a strategic plan for the next 30 days. Get the Free Training here Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

May 05, 202011 minEp. 86

How The Disruption is Good For The Video Production Industry EP#085 -Jamie McKenzie

Send us a text Jamie McKenzie runs Pure Productions in New Zeland and had just come out of stage 4 lockdown. In this interview, we discuss how COVID could be a blessing in disguise for the video industry. Over the past two decades, Jamie has become a master of his craft as a filmmaker, storyteller, and marketer. His creative style, perception and technical know-how matched with his marketing and entrepreneurial expertise have seen him produce literally thousands of hours of content for a variety...

Apr 30, 202025 minEp. 85

Business is Hard in Good Times So it's ok to Feel Challenged - Shorty EP#84

Send us a text It's ok to feel overwhelmed in a crisis especially if you are feeling stuck. Here are some practical suggestions to help you feel empowered and back in control. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Apr 28, 202012 minEp. 84

The Most Important Focus For a Small Business EP #083 with Garry Robinson

Send us a text This simple yet often overlooked fact is, if your video business is generating less than $1million per year you are running a marketing business not a video business. In this week's episode, I talk to Garry Robinson. Garry is a marketing consultant & small business coach. He has over 25 years experience as an entrepreneur and business owner in a number of different industries including IT support, corporate consulting, website design, FITNESS, publishing, e-commerce, business ...

Apr 23, 202032 minEp. 83

What Are Your Coping Mechanisms? Shorty EP #082

Send us a text How are you coping with the lack of control and being couped up? In today's episode, I share my strategies for staying sane I'm feeling anxious because there is so much I have no control over and so am implementing some new self-care mechanisms to get me back to full health and energy. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram....

Apr 21, 202013 minEp. 82

How Almost Every Video Business Owner is Selling the Wrong Thing! EP#081- Somi Arian

Send us a text Somi Arian is a speaker, entrepreneur and award-winning filmmaker specialising in the impact of technology on the digital native generations. We return this week to part 2 of our interview where we dig deep into the future of tech and the video industry Here's a sneak peek at what you'll hear: One of the biggest lessons for any business owner to learn from COVID 19 (If this current situation doesn't show you the value of what Den and Somi discuss at 1:25 ... nothing will!) A commo...

Apr 16, 202035 minEp. 81

Video Producers it’s Time to Step Up & Take the Lead - Shorty EP #80

Send us a text I've asked Video strategist Ben Amos to join me on today's shorty to explain the framework behind the video strategy blueprint. Now is a perfect time to learn more about 'Video Strategy' and help you understand how this can become an additional service you can offer your clients. Register for the Free Webinar here: http://www.onlinevideostrategyblueprint.com/denwebinar/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Apr 14, 202012 minEp. 80

What Does it Take To Succeed in Adversity EP#079 - Somi Arian

Send us a text Somi Arian is a speaker, entrepreneur and award-winning filmmaker specialising in the impact of technology on the digital native generations. She has hosted and spoken at events for clients including the BBC, The Economist, Marie Claire, The Guardian, Amazon, HSBC, Virgin Atlantic, American Express, and many others. Her 2018 documentary The Millennial Disruption has been nominated for a number of international film festival awards, winning the Worldfest Houston Silver Remi award i...

Apr 09, 202038 minEp. 79

How to Adapt Your Video Business to Survive & Thrive in The Next 30 days - Shorty EP #078

Send us a text For many video businesses, this is a time of great distress, yet others are thriving. We explore why that is. Video Business owners who are quick to adapt have pivoted and are pushing ahead despite what's happening out there. In this week's shorty, I explain how we are adopting a new approach at the www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Apr 07, 202012 minEp. 78

Highest and Best Use & The Theory of constraints -EP#077 Ben Simkin

Send us a text Today, we have Ben Simkin in the studio. Who is Ben Simkin? Ben Simkin is the founder of BusinessNET, a leading Online Marketing Firm that to-date has increased clients' sales by over $1.45 billion. BusinessNET provide end-to-end marketing and sales services to established companies worldwide. In other words, Ben Simkin is a very successful and a plenty smart dude. If you’re wanting to ramp up your productivity and achieve more than you ever thought possible, then listen closely t...

Apr 02, 202034 minEp. 77

What financial stimulus is available for affected video businesses - Shorty EP #076

Send us a text With everyone affected in some way by the current situation, today's episode is split into 2, what is available from government stimulus packages and what can you do to generate new business at this time? There is a list of resources and links over at https://www.denlennie.com/blog/what-financial-stimulus-is-available-for-affected-video-businesses-shorty-ep-76 Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Mar 31, 202016 minEp. 76

How to look after your mental health in a time of crisis - Yana Martens EP#075

Send us a text I've invited psychologist and video confidence coach back on to the show to help us understand how to manage your mental health during a period in life when many people feel a sense of uncertainty. Here's a sneak peek at what you'll hear: Den's impromptu “live webinar” for his clients. This timely training turned out to be incredibly valuable, so much so, Den's decided to keep the webinar video up for the public . (The training covers many ways to roll with the COVID19's punches, ...

Mar 25, 202033 minEp. 75

Could Live Streaming Help Pivot to a New Reality - 'Shorty EP#074

Send us a text Can live streaming provide an alternative to video production in the short term even with stay at home orders in place? That's what we discussed on our weekly group coaching call inside the Video Business Accelerator today so here's what we are embracing. Find out how you can be part of the Video Business Accelerator Community. Now more than ever if you need support and direction we are here to help. https://videobusinessaccelerator.com/ Support the show Connect with Den on Instag...

Mar 24, 202010 minEp. 74

How to protect your video business from the impact of COVID-19 - EP #72

Send us a text Today, Den gives his unique (and refreshing) take on the Coronavirus and slides his jib on how you can THRIVE when everyone around you is just trying to survive! Here's a sneak peek of what you'll hear: The two choices we have in these unprecedented times. - 1:00 The 5-second "movie dialogue" from a Steven Spielberg movie everyone should hear right now. (There are only a few simple words exchanged, but they are profound and relevant now more than ever. -2:00) The REAL reason peopl...

Mar 17, 202020 minEp. 72
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