How to Scale a Video Business - podcast cover

How to Scale a Video Business

The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses. 

Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:

  1. Attracting high-value clients and increasing revenue
  2. Developing effective marketing and sales strategies 
  3. Improving project management and workflow efficiency
  4. Building and managing a talented team
  5. Pricing your services competitively and profitably
  6. Overcoming common challenges faced by video business owners


Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs. 

Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.

With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner. 

Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.

By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth. 

Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business. 


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Episodes

The single best reason to join a mastermind group ever. EP #132 - Derick Pope

Send us a text Today we have Derick Pope from High Arc Media in the studio. COVID-19 truly decimated Derick's business, but it looks like Derick is going to have the last laugh, as you'll soon hear. Here's a sneak peek at what you'll hear: The staggering amount of growth Derick's business has experienced under the wise tutelage of Mr. Lennie. - 3:45 The nitty-gritty details on how to scale up your business - fast! (This reveals exactly what Derick focused on, tweaked, and implemented to almost t...

Nov 12, 202025 minSeason 2Ep. 132

How to Thrive even in the toughest times. EP #131 - Shorty

Send us a text Today, Den talks about how to be consistent and focused to thrive in the toughest times. You can always get results! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Nov 10, 202011 minSeason 2Ep. 131

The REAL reason most video business owners are always riding the "feast or famine" rollercoaster. EP #130 - Den Lennie

Send us a text Here's a sneak peek at what you'll hear: The REAL reason most business owners are always riding the "feast or famine" rollercoaster . (Hear this unpalatable truth at 0:55) An almost "can't lose" 3-question follow up phone script that can potentially bring in new business that was sitting right under your nose. (Worst case scenario, this script will create a ton of goodwill with your client base. - Starts at 3:20) Den's disturbingly good "I over T" lesson that can make all your mar...

Nov 05, 202024 minSeason 2Ep. 130

Practice stretching yourself to get more predictable results. EP #129 - Shorty

Send us a text Today, Den talks about how stretching yourself can help your entire well-being and get you more predictable results in the business too! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Nov 02, 202011 minSeason 2Ep. 129

A laughable simple way to bring in new business. EP #128 - Den Lennie

Send us a text Here's a sneak peek at what you'll hear: The single biggest factor that determines if someone succeeds or falls flat on their face in times of crisis, or at any time, for that matter . (Nothing else even comes close to this crucial factor mentioned at 1:50) A certain part of Den's live events where people get their biggest aha moments and breakthroughs. - 2:00 Why techniques, tactics, and even insider knowledge is way overrated! The “EW” trap that keeps people frustrated, broke, a...

Oct 29, 202030 minSeason 2Ep. 128

Imagine having work booked until the end of 2020. EP #127 - Shorty

Send us a text What would you do if you have 13 projects on the go at once and had worked booked until the end of 2020? Would you be stressed out or would you be able to handle all that capacity (without dropping the ball)? In today's show, I share how my VBA members are doing just that. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lenni...

Oct 27, 202010 minSeason 2Ep. 127

The single most important thing every filmmaker should know before they start a business. EP #126 - Caleb, Eric and Mark

Send us a text Today we have Caleb, Mark, and Eric in the studio. These cool cats are old school friends who teamed up to create a community for filmmakers. Inside this community, they share their expertise and help filmmakers create extra revenue through a recurring membership model. Here's a sneak peek at what you'll hear: Mark, Eric, and Caleb each give their two-minute backstory. Their stories have something in common that probably gives them a nice little advantage in the video production i...

Oct 22, 202038 minSeason 2Ep. 126

Turning your video business from a Rollercoaster into a travelator. EP #125 - Shorty

Send us a text Is your business prone to the rollercoaster 'Feast and Famine' when it comes to work? If it is then in today's episode I share how to turn it into a consistent and balanced travelator. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Oct 20, 202010 minSeason 2Ep. 125

How to avoid running around like a headless freelancer! EP #124 - Tim Arch

Send us a text Today we have Tim Arch in the studio. Tim is one of Den's very first coaching clients. In this revealing episode, Tim reveals why he joined Den's coaching program and gives an honest to God review of Den's coaching, and... gives down-n-dirty details on how it's moved the needle in his video production business. Here's a sneak peek at what you'll hear: How to avoid running around like a headless freelancer! - (OK. So the answer's a little biased with this one, but hey, the proof is...

Oct 15, 202030 minSeason 2Ep. 124

Are you a Tradesperson or a Business owner? EP #123 - Shorty - Den Lennie

Send us a text The tipping point on any video business is when you hit capacity as a one-man-band. This is where you hit an income ceiling and run out of hours in the day... So what happens next? Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Oct 13, 202012 minSeason 2Ep. 123

The case for NEVER giving discounts. EP #122 - Darren Mostyn

Send us a text Today we have Darren Mostyn in the studio. Darren is a colorist, editor, and runs an online post-production facility in Brighton, England. Darren is a grizzled veteran in the industry who has trade secrets aplenty, as you'll soon hear. Here's a sneak peek at what you'll hear: Why videographers should embrace their inner "geek". - 4:10 Darren rattles off some sweet gigs he had in the sports industry working as a video editor. - 6:00 An almost never talked about the benefit of train...

Oct 08, 202035 minSeason 2Ep. 122

How to Scale Your Business in the Next 90 Days. EP #121 - Shorty

Send us a text If you want to know the secret to scaling your business in the next 90 days then planning is your friend. Here's how to set yourself up for success. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Connect with Ben on LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Oct 06, 202011 minSeason 2Ep. 121

Sweet tips to simplify your accounting. EP #120 - Michael Wark

Send us a text Today we have Michael Wark in the studio. Michael Wark is a charted accountant who is anything but your garden variety accountant. For starters, he's a surfer dude who's rubbed shoulders (and worked with) with movie stars such as Angelina Jolie and movie producer Ridley Scott. Michael's also made a few films himself, but his real gift is numbers. Today, Michael reveals a few tricks of the trade that will help you get a handle on the numbers in your business. Here's a sneak peek at...

Oct 01, 202032 minSeason 2Ep. 120

Looking back on a 26 career in video production. EP #119 - Shorty

Send us a text Today, I talked about my career journey in video production and It’s great to look back and see how much I’ve grown. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Sep 29, 202013 minSeason 2Ep. 119

Golden advice for winning in business and in life. EP #118 - JM Schoeny

Send us a text Today we have JM Schoeny in the studio. JM owns a video production company that works exclusively with corporates in the finance world to help investors raise money with compelling videos. Here's a sneak peek at what you'll hear: Why JM's about as busy as Post Malone's tattoo artist despite the pandemic and a wounded economy. - 2:20 JM nonchalantly drops a gem on niching down your business for maximum profits. - 3:05 A deviously clever thing JM did in 2017 that now has him sittin'...

Sep 24, 202032 minSeason 2Ep. 118

A simple technique to manage stress better. EP #117 - Shorty

Send us a text If you are looking for ways to manage stress and minimize the risks to your mental health in tough times then I have a solution for you today that anyone can do anywhere. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Sep 22, 202010 minSeason 2Ep. 117

Two things every client wants (badly) when hiring a video production company. EP #116 - Pat Henderson

Send us a text Today we have Pat Henderson in the studio. Mr. Henderson is one of Den's coaching clients who has made some stunning progress in his business since joining Den's accelerator coaching program, and, well... you're about to hear how he did it, and hopefully, you can apply them to your business, too. Here's a sneak peek at what you'll hear: Pat pays Den a compliment that podcasters the world over would love to hear. - 2:05 The Pandemic has changed and continues to change the business ...

Sep 17, 202031 minSeason 2Ep. 116

Creating new habits, (I'm learning to touch type) - EP #115 Shorty

Send us a text As a cameraman, I never had to type anything well... but more recently I've realised not touch typing is hindering me and so I'm taking myself back to basics. The lesson here is sometimes you have to go backward to create new habits. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Sep 15, 202010 minSeason 2Ep. 115

How to Adapt and Thrive in a changing marketplace after pivoting his business EP#114 - Tom Middleton

Send us a text Today Den interviews Tom Middleton who is one of Den's coaching clients, a real gentleman, and one helluva drone pilot! Here's a sneak peek at what you'll hear: Tom gives his personal account of how his business was affected by the pandemic . (Obviously, it wasn't pretty. Okay, so his story's not unique, BUT... how Tom responded to the crisis is. Listen up at 4:15) A clever thing Tom did when designing his online course content that differentiates his course from almost all others...

Sep 10, 202031 minSeason 2Ep. 114

Do you know who your ideal clients actually are? EP #113 - Shorty

Send us a text Most people rely on word of mouth and take work from anyone who books them. Yet the top 1% of video companies are doing things differently. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Sep 08, 202011 minSeason 2Ep. 113

How most business owners are wasting time and limiting their business's profits - EP #112 Linh Podetti

Send us a text Today's special guest is Linh Podetti. Linh's the CEO and founder of Outsourcing Angel. Outsourcing Angel is an Australian based offshore recruitment agency that specialises in providing premium Virtual Assistants from the Philippines to companies around the world like Australia, New Zealand, USA, Canada, UK, Europe, and Dubai. Here's a sneak peek at what you'll hear: How Linh managed to hit it out of the park the very first year of running her online agency even though she had al...

Sep 02, 202031 minSeason 2Ep. 112

It's been a tough year - Be kind to yourself EP#111- Shorty

Send us a text There have been many challenges in the last 6 months. Its important to take stock and be kind to yourself Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Sep 01, 202010 minSeason 2Ep. 111

Shooting on the Sony A7s III - 'Tinbeerwah' - Beauty film and BTS Ep#109

Send us a text We've been MIA the last 3 weeks working on a secret project - Today I reveal all and share how to build long term profitable relationships with great brands. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Aug 14, 202032 minSeason 2Ep. 109

Is Perfectionism Holding You Back From Scaling Your Business - Shorty EP #108

Send us a text As creatives we can be caught up in a perfectionism mindset and while this is important in editing and post it may not be serving your business more widely. If you are procrastinating on launching marketing then you'll love this shorty. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jul 21, 202011 minSeason 2Ep. 108

The Secret To Cheap and Effective Paid Advertising - EP #107 with Kim Barrett

Send us a text Kim Barrett is a world-renowned social media marketer, Facebook advertising expert, speaker, and trainer who helps 6-figure businesses scale to 7-figures. Here's a sneak peek at what you'll hear: The #1 mistake almost every video freelancer makes. This is no exaggeration. If your business is stuck in the “feast or famine” cycle, you're probably committing this error. - 3:10 A criminally stupid blunder that many video businesses make that stunts their business’s growth, limits thei...

Jul 16, 202031 minSeason 2Ep. 107

How To Rewire Your Brain and Build a Success Habit - Shorty EP #106

Send us a text Did you know you can rewire how you think to become more successful by letting go of old habits and behaviours? In this shorty I share how meditation can support a re-invention of your mindset and how you think. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jul 14, 202012 minSeason 2Ep. 106

4 tell-tale signs you're a serial multitasker - EP #105 - Lauren Kress

Send us a text Today, Den interviews Lauren Kress. Lauren has a Bachelor of Science, with honors in neuroscience, physiology, and psychology, a Masters in Cross-Disciplinary Art and Design is an expert in neuroscience, creative thinking, interactive media, and advertising for a global market place, and... a great sense of humour. In this episode, Lauren reveals eye-opening insights into why people do what they do, and how this knowledge can help you win in business, and win big! Here's a sneak p...

Jul 09, 202035 minSeason 2Ep. 105

How to Create And Maintain Momentum in Your Business EP#104 - Shorty

Send us a text It's easy to get distracted, feel overwhelmed then get stuck. Today I share how you can unlock that habit and get clarity of what you need to focus on in order to build momentum in your video business Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jul 07, 202011 minSeason 2Ep. 104

The #1 reason business owners hit a financial “ceiling” and can't bust through.

Send us a text Today marks the 5-year anniversary of Den and his wife's arrival in Australia from jolly old England. Den reflects on the last 5-years and opens up about the challenges and the business lessons he's gleaned. Here's a sneak peek at what you'll hear: The only guarantee in business. The answer to this may seem obvious to you, but no matter how certain this is to happen, most business owners still get caught out by this. - 2:35 How to make sure your product or service doesn't become a...

Jul 02, 202027 minSeason 2Ep. 103

Budgeting for a $35k (USD) 1-Day Corporate Studio Shoot - Shorty

Send us a text I break down how we set up and executed a very lucrative 1 day shoot on today's episode. Also I have 1 space available in my next intake of the Video Business Accelerator. Click here if you'd like to schedule a focus session: https://go.videobusinessaccelerator.com/schedule-a-breakthrough-call/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jun 30, 202011 minSeason 2Ep. 102
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