How to Scale a Video Business - podcast cover

How to Scale a Video Business

The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses. 

Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:

  1. Attracting high-value clients and increasing revenue
  2. Developing effective marketing and sales strategies 
  3. Improving project management and workflow efficiency
  4. Building and managing a talented team
  5. Pricing your services competitively and profitably
  6. Overcoming common challenges faced by video business owners


Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs. 

Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.

With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner. 

Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.

By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth. 

Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business. 


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Episodes

The Umbilical Cord “trap” that befalls many business owners. EP#71 - Keziah Robinson

Send us a text Here's a sneak peek at what you'll hear: The dim-witted "mindset" even smart business owners have that has them working around the clock and hardly ever taking a holiday. - 3:45 The curious reason why Den's heading off to go live in the jungle for 8 days. Hmm? - 5:00 A weird (but effective) way to come up with breakthrough ideas for your business. - 6:10 The ugly truth about poor employee performance. - 8:00 The Umbilical Cord “trap” that befalls many a business owner. (These well...

Mar 11, 202033 minEp. 71

Are you the video guy or a business owner? Shorty EP#70

Send us a text Most of us start out as the video guy and as we get more opportunity we find ourselves running a business. Yet we often spend too much time stuck 'doing' the video guy tasks when we should be behaving like a business owner and leveraging our time to create more opportunities. In this episode, I share how you can leverage time to achieve productivity nirvana. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.c...

Mar 10, 202012 minEp. 70

How do you balance business & family life with Angela Tonkin. EP #073

Send us a text Today, Den chats with Transformational Coach, Angela Tonkin about how running a business can impact family life and how to avoid negatively affecting your children in the process. As a Communication Consultant (focusing on human behaviour and neuro-linguistic programming of the brain) and a qualified EFT (Emotional Freedom Technique) Coach. She works one to one with children, parents and adults to assist them in gaining clarity and empowering them with resources and strategies to ...

Mar 05, 202036 minEp. 73

Avoiding the freelancer trap when growing your video business - EP#69 with Keziah Robinson

Send us a text Avoiding the freelancer trap when running your video business - EP#69 with Keziah Robinson One of the common mistakes that video businesses make when moving from the freelancer model to a ‘proper business’ is thinking all the income that is generated by the business is their own personal income. This is a risky strategy and so in today's episode, I speak with Kesiah Robinson about how to avoid that pitfall. Here's a sneak peek at what you'll hear: The "innocent" mistake many new b...

Mar 04, 202034 minEp. 69

Top 10 most popular 'How to Scale a Video Business' episodes of 2019 EP #068

Send us a text This week we're going to do something a little bit different. I'm actually gonna reveal to you our top 10 most downloaded podcasts of 2019 At number 10 we've got How To Succeed with a Niche with Geoff Anderson EP#034 https://www.denlennie.com/blog/how-to-succeed-with-a-niche-with-geoff-anderson-ep-034 At number 9. It's yours truly in an interview that was done with me by Charley Valher called Den Unleashed Part 1: Why So Many Businesses Stagnate or Fail with Charley Valher EP#042 ...

Mar 02, 202011 minEp. 68

Why drinking is like driving a car with the handbrake on EP#67

Send us a text I did a 6-month experiment. I stopped drinking alcohol from 18th June to 18th December last year. I wanted to see how different I would feel. It was incredible and I learned so much about myself, energy levels and clarity of thinking. Plus my business grew in the process Here's what I learned from not drinking alcohol for 6 months Here's a sneak peek at what you'll hear: The staggering amount of time Den's gone without taking a break from the booze. - 0:30 Two reasons why Den took...

Feb 26, 202028 minEp. 67

How to increase margin on quotes by 20-30% Instantly - EP #066

Send us a text I have a special episode for you today. After working with thousands of video businesses since 2009 the most common obstacles are pricing and quoting. So I wrote a book about it. At only 50 pages you can read it very quickly and because I want you to succeed I'm giving it away for free. It’s not enough to have a great reel and be nice to deal with if the value of the product you are selling or the service you are delivering, is not clearly explained to the client. You have to be a...

Feb 25, 202012 minEp. 66

Getting your message out to a larger audience with Gideon Shalwick EP#065

Send us a text Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com , makes it easy to create super engaging videos, ready for social media domination! Here's a sneak peek at what you'll hear: Gideon has been fascinated with video since the tender age of five, yet it took him 23 long years to finally start working with video. Here's why... - 5:00 Is writing an eBook to sell a good business idea? Hear Gide...

Feb 19, 202032 minEp. 65

How to manage & qualify those early prospects conversations - Shorty EP#64

Send us a text If you have ever spent hours putting together a proposal for a client only to not win the gig then this episode is for you. You do not need to pay for fancy proposal software when you are at the very early stages of a conversation. But getting on the phone and asking the right questions is a solid strategy. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: ...

Feb 18, 202011 minEp. 64

How to use video to build credibility for online branding EP#63 with Yana Martens

Send us a text Here's the easiest, quickest, and most effective way to stand out in overcrowded markets! We are joined by an Online Video Confidence coach, video strategist and video coach -Yana Martens. Here's a sneak peek at what you'll hear: The 2 most common excuses people give for not wanting to get behind the video camera. - 5:00 Den talks about the Gary Vee phenomena. (This may be good for Gary, but for people who get caught up in this phenomenon, it's nothing but bad news! - 8:10) Thinki...

Feb 12, 202035 minEp. 63

Trust your instinct but back it up with data 'Shorty' EP#62

Send us a text In today's show, I share how our decision to dump the video podcast and double down on audio only, has resulted in our downloads doubling in the last 30 days. So the moral of the tale is trust your instinct but back it up with Data Buzzsprout | Apple Podcasts | Spotify | Sticher | Google Podcast | TuneIn & Alexa | Overcast | Pocket Casts | Castro | Castbox | Podchaser | RSS Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at htt...

Feb 11, 202012 minEp. 62

How to create a marketing funnel EP#061

Send us a text This week we are back with Marketing consultant Alana Joynes for part 2 of our Marketing focus to help you get set up for 2020. In this episode, Alana will share how to create a simple yet effective marketing funnel for your business. About Alana Joynes: When assisting clients to increase their exposure, Alana's goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand. As well as working one on...

Feb 06, 202029 minEp. 61

Start getting realistic about growth and stop being impatient - 'Shorty' EP#60

Send us a text Are we too impatient as creatives? Does that lack of patience create unrealistic expectations and timeframes for getting the results you expect. Yes! So what's the solution? Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Feb 04, 202011 minEp. 60

The 5 pillars of an effective marketing strategy EP#059

Send us a text Today, Den chats with a smart as a whip Marketing expert named Alana Joynes. Alana is a marketing consultant with a background in marketing and also finance. She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy. Here's a sneak peek at what you'll hear: The curious reason why marketing only when you need to, attracts poor quality leads. - 4:00 Alana reveals her "5 Pillars of ...

Jan 30, 202026 minEp. 59

What is your marketing strategy for 2020 EP#058

Send us a text Most businesses rely on hope marketing when it comes to getting new business. They cross their fingers and 'hope' clients will ring. This is not a predictable strategy for scaling your video business in 2020. I share some insights that you can apply in this short micro cast. I especially share some tips for using LinkedIn to win new business. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the ...

Jan 28, 202011 minEp. 58

How to Overcome Anxiety in business with Sam Lennie. EP #057

Send us a text For many business owners anxiety is a hidden burden that we all to often try to brush under the carpet As an intuitive healer/therapist, this topic is right in Sam’s wheelhouse. If you've ever experienced any form of anxiety or stress in your video business this episode will certainly help. About Sam Lennie Sam is a highly sought after Intuitive Leadership Coach & Energy Healer who specialises in helping people that prefer an 'outside the box' route to personal growth and deve...

Jan 23, 202038 minEp. 57

How to bounce back after losing a major client EP#056

Send us a text It's gonna happen at some point, you'll lose a major client. So how do you bounce back and be grateful rather than slump into a helpless state? Here's one simple solution that one of my clients did that resulted in a bigger opportunity Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jan 21, 202010 minEp. 56

The Power of Repetitive discipline - EP#055

Send us a text Kicking off 2020 we're getting ready to go 2 episodes per week. This first micro-cast will fill you in and also touch on the powerful topic of repetitive discipline. What is it and how can it help you scale your business. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jan 15, 202013 minEp. 55

3 Biggest Lessons From 2019

Send us a text Today is Christmas and here’s wishing you all a very merry one. As the year is about to end soon enough, it’s timely to look back and evaluate the experiences we’ve had all throughout the year. We’re joined today by a good friend of mine, Charley Valher of Valher Media. We’ll be talking about the three biggest lessons we’ve learned from our experiences in running shows and working with clients. This episode’s going to be relatable for a lot of you so sit back, relax, and enjoy the...

Dec 24, 201945 minEp. 54

How to Overcome the Lack Mindset and Become Abundant

Send us a text The year 2019 is coming to an end and we’re at a point in time where we start to evaluate ourselves. Have we done enough? I know some of you are starting to freak out because “I haven’t done any marketing.” For some, it’s a case of work having a ”few dry areas.” I’ve seen and heard one too many colleagues and friends wanting to start a marketing plan in January. But why wait for January when you can do it now? Join me in today’s episode as we tackle the “lack mindset” and how you ...

Dec 17, 201924 minEp. 53

Are You Too Reliant on a Key Client?

Send us a text Relying on one or two key clients could end up in the devastation of your business, especially if one of them leaves, or worse...both! Today, I’m going to do a solo episode about the dangers of relying on key clients. I’ll be sharing a story about how this issue impacted my business at one point. How did we manage to mitigate the risks? As failure is at some point—inevitable, it is also important for one to be able to rise above it. If you’re one of those people who rely on key cl...

Dec 10, 201921 minEp. 52

Being Authentic With Your Content With Matt Smolen (Part 2)

Send us a text Last week, we had Matt Smolen talk to us about the processes and the journey he went through from being a freelancer to hiring his team. We had a deep dive into the business side of growing Balloon Tree Productions. Just as promised, we’re bringing him back today to talk about the creative side of his business. Now, Matt believes delivering excellent quality is what keeps Balloon Tree Productions running. But what does excellence mean for Matt? Let’s hear it from the man himself. ...

Dec 03, 201934 minEp. 51

How To Scale From Freelancer To A Team Of 4 With Matt Smolen (Part 1)

Send us a text Business owners understand how responsibilities pile up once you decide to scale your business. Responsibilities are a lot easier to bear when we have people to share them with. In today’s episode, I will be talking to Matt Smolen, owner of Balloon Tree Productions. Just like many other businesses, he started from humble beginnings as a solo freelancer. Matt will be sharing with us how he started, and what it takes to grow from a freelancer to having a team of your own. What’s In ...

Nov 26, 201931 minEp. 50

Using LinkedIn For Lead Generation with Emily Wallace

Send us a text One of the many reasons people go into the video business industry is they love sharing stories. The question is, what platforms can you use to tell that story and showcase your prowess in videos? Today’s episode will be about the core aspects you need to understand in building an audience on LinkedIn. I will be speaking to Emily Wallace, who may not be in the video industry, but is reaching thousands of people via her video posts on LinkedIn. She will be sharing with us the secre...

Nov 19, 201932 minEp. 49

Video Production Business Manifesto with Ryan Spanger (Part 2)

Send us a text In last week’s episode we had Ryan Spanger the owner and founder of Dream Engine with us. Ryan is not only a member of our Video Business Accelerator group. Ryan actually wrote a manifesto which highlights all the lessons he has learned in 20 years in the industry. This manifesto serves as his reminder to always stay on track; especially after all of the highs and lows he has experienced in running his business. Today, we will be picking up where we left off, and I know most of yo...

Nov 12, 201931 minEp. 48

Video Production Business Manifesto with Ryan Spanger (Part 1)

Send us a text After being in the video business industry for so long, it only takes a little loss of focus to lose track. But what does it take to make you stay in the game? How do you remind yourself that you have goals to achieve and dreams to chase? Today, I’ll be speaking with one of my clients, Ryan Spanger, owner of Dream Engine. Ryan has been in the video production industry for 20 years, and his experience is immense. He will be sharing with us what he did to remind himself that he need...

Nov 05, 201943 minEp. 47

17 Lessons from the Accelerator Mastermind

Send us a text 4 times per year I get into a room with my accelerator clients and we spend 2 days masterminding. You might be wondering what that is. Today’s episode will be all about debriefing the recent mastermind event we did in Melbourne. Since a lot of people are asking us what goes on at these events, we thought it would be cool to share with your what actually happens. So if you haven’t had the chance to attend one but are curious then today is your lucky day as Charley and I will help y...

Oct 29, 201932 minEp. 46

Being Too Creative Could Scare Clients Off with Simeon Quarrie (Part 2)

Send us a text In part one of our back-to-back episodes with Simeon Quarrie, he shared some insights about the efficiency brought about by starting work at 2am every day. We talked about his work ethic and his ability to scale up and down depending on the projects at hand. Simeon and I also discussed how he makes sure that he is always one step ahead in the video business industry. Today, as we continue our discussion, Simeon will share with us how, oftentimes, being too creative can scare a cli...

Oct 22, 201921 minEp. 45

Why I Start Work at 2AM Every Day with Simeon Quarrie (Part 1)

Send us a text For filmmakers, it’s really essential to always be on top of your game. Staying focused is one of the key factors in making sure you are ahead in the industry. And this might sound a bit odd for you but our guest today has been practicing this habit of waking up at 2am every day. And it certainly helped a lot in terms of focus. So, today’s episode will be really interesting as I speak with Simeon Quarrie, owner and CEO of VIVIDA. He will be giving us insights on how he adapted to ...

Oct 15, 201927 minEp. 44

Den Unleashed Part 2- It's not your fault, nobody taught you how to run a business with Charley Valher

Send us a text Last week, we talked about the reason why so many businesses stagnate and fail, and we discussed the most common mistakes that video businesses make. They fail to invest in themselves and for that reason, they’re setting up their businesses for failure. In today’s episode, we’ll be picking up where we left off. I’ll help you understand that it’s not your fault. No one’s actually told you how to run a business before. In my case, experience has been the best teacher over the past e...

Oct 08, 201935 minEp. 43
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