Send us a text I’ve talked to a lot of filmmakers all over the world at all stages of their businesses. The ones who are the most consistently successful think differently. 95% of video companies I meet all seem to be making the same mistake. The major mistake they commit is failing to invest in what truly matters, themselves. They focus too much on the gear and evangelizing about how powerful video is. Many are missing the chance to build a sustainable and solid business because they are focuss...
Oct 01, 2019•26 min•Ep. 42
Send us a text All entrepreneurs in the video industry want to improve. However, when given the resources to invest in personal development, many prefer to spend money on gear instead of self-improvement. In this episode, we'll look into why investing in yourself should be a top priority for anyone serious about improving their careers. Joining us in this episode is Chris Schwager from Ridge Films. Chris Schwager continues from where we left off in the previous podcast by discussing his insights...
Sep 24, 2019•36 min•Ep. 41
Send us a text There are no shortage of video production companies chasing clients. So how do you stand out and offer the market what they need. There is a growing trend of ‘Video Marketing’ where you not only shoot and produce the work but advise on campaign strategy and in some cases help with implementation. Today, we are sitting down with Chris Schwager from Ridge Films in Sydney. Chris is a prolific figure in the field of video marketing & production. He is a highly regarded video marke...
Sep 17, 2019•26 min•Ep. 40
Send us a text Taking part in business and marketing events can be a step out of the comfort zone for some people. However, most of the time, the leap of faith can have a huge ROI for you and your business. In this episode, we’ll be looking into the power of investing in business events with the help of Charley Valher from Valher Media. Charley Valher was the very first guest on the show and is an avid supporter of business events. Together, we'll discuss how events can help in networking, getti...
Sep 11, 2019•35 min•Ep. 39
Send us a text The production company landscape is evolving — from content creation to production strategy. In the past, clients only wanted to see a video output; however, their goals have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. In this episode, we have Ben Amos discuss how he and his company were able to transform their production strategies. His experience as an ow...
Sep 04, 2019•29 min•Ep. 38
Send us a text A lot of business owners are afraid of delegating tasks to their employees. They are worried that someone might screw up and affect the business operations as a whole. Believe it or not, the inability to give your employees accountability in the workplace and controlling their every move will only lower their employee engagement and productivity. In this episode, we will be discussing strategies for the best company structure and delegation techniques that will enable your busines...
Aug 28, 2019•22 min•Ep. 37
Send us a text Interest does not automatically generate a commitment to buying your products or services, and many companies find it hard to bridge this gap. Even fewer manage to establish a concrete sales process. What they don’t realize is having a predictable sales process removes a lot of uncertainties in your day-to-day business. In this episode, we will be exploring the process of converting people showing interest in your business into paying customers. This process will help you build co...
Aug 21, 2019•20 min•Ep. 36
Send us a text Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the works to release a new book called Watch Me Now. Geoff is back with us for a second episode to discuss subscription models. He cites his real-life experiences in producing and leveraging subscription-based video services to boost busi...
Aug 14, 2019•26 min•Ep. 35
Send us a text Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In fact, it’s something you can use to your advantage. In today’s episode, we will be joined by Geoff Anderson from Sonic Sight. Our guest started his video business in 1993 and managed to go with the flow of the industry for the pas...
Aug 07, 2019•22 min•Ep. 34
Send us a text Most marketers see generating leads as a simple task. However, searching and collecting these details are much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for generating leads - from converting inquiries to sales, following up customers, conducting email marketing, and researching. What You’ll Learn From This Episode: Knowing the strategies of your competitors and how your unique selling propo...
Jul 29, 2019•18 min•Ep. 33
Send us a text Educating your target market is a critical step in providing value and becoming a trusted advisor to your clients. Today I share Video Growth Accelerator 3. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Jul 24, 2019•20 min•Ep. 32
Send us a text The secret to healthy client relationships with Rochelle Morris Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com
Jul 17, 2019•27 min•Ep. 32
Send us a text The power of quiz funnels to generate leads with Brian Cassingena Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com
Jul 10, 2019•24 min•Ep. 30
Send us a text Email Marketing is DEAD with Brian Cassingena Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com
Jul 02, 2019•29 min•Ep. 29
Send us a text Growth Accelerator 2 - Focussing on a single target market Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com
Jun 26, 2019•17 min•Ep. 28
Send us a text Growth Accelerator 1 - Getting clear on your WHY? Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com
Jun 18, 2019•21 min•Ep. 26
Send us a text One filmmaker's journey from Zero to $50k in 3 months with Gareth Carr Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com
Jun 12, 2019•24 min•Ep. 26
Send us a text The Million dollar question? What Camera would you buy today with Mick Jones Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com
Jun 05, 2019•27 min•Ep. 25
Send us a text Adopting the Content Model of production with Mick Jones from Filthy Looks Films in Sydney Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
May 29, 2019•23 min•Ep. 24
Send us a text The Video Business 10 years on from the DSLR Revolution with Mick Jones of Filthy Look Films. Mick and I started a podcast in 2012 that ran for 17 episodes. Now he's back! Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
May 22, 2019•23 min•Ep. 23
Send us a text These are 5 life-changing Business books all video business owners should read. They have each had a significant impact on my mindset and am certain you will benefit too. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
May 15, 2019•25 min•Ep. 22
Send us a text Finally a music library with sensational tracks that grab you within 4 seconds with Adam Forgione. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
May 08, 2019•32 min•Ep. 21
Send us a text There are three mission-critical metrics you must track in your video business. In this 2nd part of a 3 part interview, Adam shares how these metrics have served his business Penny Lane Productions. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
May 01, 2019•31 min•Ep. 20
Send us a text Adam Forgione shares his secret about how he transitioned from a successful high-end wedding business to Corporate video production and 3 key drives that he uses to measure success. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 24, 2019•27 min•Ep. 19
Send us a text 21 steps to six figure profits. This is simple but not easy. Here are the 21 steps that must be in place to secure consistency in your business and achieve 6-figure profits. www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 17, 2019•28 min•Ep. 18
Send us a text You cannot shortcut the work required to become successful. Business is a game of repeating small significant tasks consistently. It's not sexy at the coal face. But rewards are high when you nail this Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 10, 2019•22 min•Ep. 17
Send us a text Stop buying gear - it's crippling your cashflow! Here's the shocking truth about profit and cashflow. Try paying your bills with profit... Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 03, 2019•30 min
Send us a text Spending $75,000 on a web series. Was it worth it and what were the lessons from the 2016 experiment? In 2018 we reworked our strategy and discovered a system that allowed us to make much more content in a cost-effective yet efficient way that you can emulate with your clients. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Mar 27, 2019•29 min
Send us a text 5 ways to get clients regardless of what stage the business is in. The most common problem that business owners have is, how to get more clients. Here are 5 ways you can implement today. To access bonus resources check out: http://www.filmmakersbusinessacademy.com/blog Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Mar 13, 2019•26 min
Send us a text In this episode, Den talks to Simon Holt who shares his journey from a freelancer to a business owner. He thought he already had the skills he needed to upgrade from Freelancer to business owner, but discovered that some skills were missing. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Feb 27, 2019•46 min
