Gender Parity is a huge issue especially in engineering schools, and CU Boulder is no different. That’s why Caroline Harrah has made it a priority to tackle this issue head on, starting with K-12 programs that expose students to engineering programs. But that’s not all, Caroline still heads the marketing efforts for CU Boulder’s College of Engineering & Applied Science. Given the looming enrollment cliff and the decline of graduate enrollment, storytelling and positioning has never been more...
Aug 20, 2024•33 min•Season 1Ep. 102
Are you making the most of your digital marketing partners and agencies? Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic partners. Because of this, many universities are missing out on the full potential of their digital marketing efforts. So how can we begin to nurture that relationship, so that we can reap even bigger bene...
Aug 13, 2024•32 min•Season 1Ep. 104
Jamie is the host of Confessions of a Higher Ed CMO, which is a rapidly growing podcast where she shares her experience and insights. After working internally for years, she has opened up Solve Higher Ed Marketing, where she helps institutions create innovative and transformative solutions custom designed to make your marketing and branding more efficient, effective and creative. We discuss the challenges CMOs face in the current landscape, and how what she sees coming with the enrollment cliff....
Aug 06, 2024•31 min•Season 1Ep. 100
Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students. With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you’re messaging hasn’t changed then you will see enrollment continue to drop. That’s why being a dramaturg (research assistant to a theatre director) is so valuable. Obsessing over you...
Jul 30, 2024•25 min•Season 1Ep. 103
Website redesigns are a common occurence in higher ed institutions. However, they often are not acheiving the true goal of the redesign, which is to make it easy for prospective students to connect, and enroll with that institution. Blair Lee has been a part of many website redesigns, and has found that ease of use, and focusing on language that speaks to your prospective students is paramount. We will go over some of those strategies for improving your website, as well as how institutions shoul...
Jul 23, 2024•35 min•Season 1Ep. 98
If you are not focusing on your institution’s branding, then you are missing out on tons of potential students. Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding! That’s why we have Meloney Linder, from University of North Dakota, to share how she has been able to do exactly that. Connect with Meloney on Linkedin: https://www.linkedin.com/in/meloney-golombiecki-linder-ma-...
Jul 16, 2024•24 min•Season 1Ep. 97
Summer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID. What changes and tactics are higher ed institutions taking to tackle this issue? This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California College of the Arts) who have developed new systems and strategies to help fight off summer melt! As well as their strategy for recruiting international students successfully. Connect with Scott on Lin...
Jul 09, 2024•37 min•Season 1Ep. 96
Higher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential. But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students affair department. That’s because IT can provide valuable insights for Student Affairs, which will then inform marketing decisions down the line. Let us know what you think of this episode. Connect with...
Jun 26, 2024•37 min•Season 1Ep. 99
Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing. We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue. Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/ Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m-ed-04476435/ Connect with Jeff Ebbing: https://www.linkedin.com/in/jeffebbing/...
Jun 18, 2024•49 min•Season 1Ep. 94
What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts? Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution. Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24 years of experience in the Higher Ed space, Bart has seen all the changes, and more importantly, wh...
May 21, 2024•32 min•Season 1Ep. 93
Megan Horton is the Interim AVP of Brand Management at Oklahoma State University. She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents. We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College. Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/...
May 14, 2024•26 min•Season 1Ep. 92
Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College. But what do you do in such a new position? And what exactly is New Media? Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024. Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/
May 07, 2024•30 min•Season 1Ep. 91
Learn more about how to create a better experience for both your students and admin on your website on this week’s episode. Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website. In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those si...
Apr 30, 2024•31 min
With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie. Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education. Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/...
Apr 23, 2024•49 min
Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries. We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to. Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/...
Apr 16, 2024•32 min
Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University. We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of! Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/
Apr 02, 2024•34 min
This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes. Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events. Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.
Mar 26, 2024•49 min
As a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial. However, when does it stop being worth the additional fees and instead marketing should be brought in house? We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024. Connect with Brian Connelly on Linkedin: https://www.linkedin.com/in/briconnelly/
Mar 19, 2024•28 min
The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times? What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION. Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah/
Mar 12, 2024•40 min
FAFSA has gone through changes over the years, and it’s recently come to a head. So how can we as higher ed professionals deal with this hurdle for prospective students? We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions. Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman/
Mar 05, 2024•30 min
Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency. They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries. Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast. Connect with John Azoni on Linkedin: https://www.linke...
Feb 20, 2024•37 min
As a marketing pro with a passion for creative solutions, Timm has spent years crafting campaigns across all sorts of media channels. Whether it's brainstorming bold ideas, sweating the details, or navigating tight deadlines, Timm thrives in the heart of the marketing hustle. We discuss how universities can raise their brand and reach more prospective students. And we make bets on what to expect in higher ed marketing in 2024. Connect with Timm Baldwin on Linkedin: https://www.linkedin.com/in/ti...
Feb 13, 2024•38 min
This is from our Webinar where we discuss the future of social media marketing in Higher Ed. We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more!
Feb 06, 2024•57 min
With over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions. He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts. Connect with Rustam Irani on Linkedin: https://www.linkedin.com/in/rustamirani/
Jan 30, 2024•27 min
Tim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS). He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%! Connect with Tim Senft on Linkedin: https://www.linkedin.com/in/tim-senft-4592024/...
Jan 23, 2024•24 min
With over two decades of experience under their belt, Anne Peters has tackled everything from crafting compelling executive communications to spearheading website development projects. Branding, strategic planning, team leadership - you name it, they've done it with brilliance. We discuss how aligning marketing with your institution’s strategic plan, creates better results. Anne also shares some of her research findings and how they have informed her marketing strategy at the University of Texas...
Jan 16, 2024•38 min
Our guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College. At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies. In this episode we discuss the insights she has learned from her research, and how her marketing strategy has changed from those insights. Connect with Allison on Linke...
Jan 09, 2024•25 min
For over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets. Meet Kin Sejpal, the Chief Marketing Officer at Redlands in California. We cover how she has been able to increase enro...
Dec 26, 2023•42 min•Season 1Ep. 75
Maria Kuntz is the Communications Director at University of Colorado Boulder. We talk about the Coach Prime effect and how it has overtaken the campus. How they have ridden the wave to amplify their marketing efforts, and other strategies she has learned over the years. Connect with Maria Kuntz on Linkedin: https://www.linkedin.com/in/mariakuntz/
Dec 19, 2023•29 min•Season 1Ep. 74
Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer Schufer Now the Assistant Vice Chancellor for Marketing & Content Strategy at University...
Dec 12, 2023•30 min•Season 1Ep. 73
