Myla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills. With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos. This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at CSU-Dominguez Hills. Connect with Myla Edmond on Linkedin: https://www.linkedin.com/in/mylaedmond/...
Nov 29, 2023•24 min•Season 1Ep. 72
Eddie Francis is a brand strategist, award-winning broadcaster, and speaker. With a background in talent acquisition and higher ed, Eddie shares his thoughts on the current employment challenge that Higher Ed faces. Universities are not able to simply make a job listing and expect to have a giant talent pool to select from. What’s the reason behind this, and how can you combat this at your institution? Connect with Eddie Francis on Linkedin: https://www.linkedin.com/in/eddiefrancis/...
Nov 29, 2023•20 min•Season 1Ep. 71
Jody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State. Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota State. Connect with Jody Owens on Linkedin: https://www.linkedin.com/in/jody-owen-aa897a2b/...
Nov 29, 2023•27 min•Season 1Ep. 70
Chantell is a marketing and communications professional with over ten years of experience in the nonprofit and higher education sectors. We discuss how Higher Ed institutions can break down silos and work collaboratively to achieve greater success. Connect with Chantell Cosner on Linkedin: https://www.linkedin.com/in/ccosner/
Nov 29, 2023•37 min•Season 1Ep. 68
With over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media. As higher ed institutions, we know that social media is important, but how do we take advantage of it? Andrew believes creating a student-led social media team is the key. By allowing current students to control the social media pages, they can connect better with prospective students. And at the end of it all, the power of storytelling will distinguish your campus from t...
Nov 29, 2023•39 min•Season 1Ep. 66
Sarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College. With over 13 years in Higher Ed, Sarah has been through multiple leadership positions. She shares how her new role has created challenges, and how she is tackling those challenges. Connect with Sarah McMaster on Linkedin: https://www.linkedin.com/in/sarahmcmaster/
Nov 29, 2023•39 min•Season 1Ep. 64
With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have. So what are some of the strategies that you can implement on your campus to help combat this issue? On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.
Nov 29, 2023•52 min•Season 1Ep. 63
Is Video the key to success in marketing? Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students. Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%. However, not many institutions are taking advantage of video. So there is a huge opportunity for those wh...
Nov 29, 2023•20 min•Season 1Ep. 62
In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them. This is why creating student experiences that are catered is so valuable. Because the institutions that can connect with students on that level, will surv...
Nov 29, 2023•25 min•Season 1Ep. 61
First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being. Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive experience if they have a good experience in the classroom. Nii Abrahams is the Director of First Year Ex...
Nov 29, 2023•34 min•Season 1Ep. 60
The Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed? How will diversity and inclusion work? Does the ruling affect all schools equally? What is legal and illegal now? We answer all this and more with our conversation with Jonathan Martin on this week’s episode of the Higher Ed Demand Gen Podcast. Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-martin-951229a9/...
Nov 29, 2023•25 min•Season 1Ep. 59
Shamell has been a passionate partner to hundreds of campuses, assisting them on their admissions process. In this episode we talk with Shamell on how Higher Ed admissions can better market and encourage LGBTQ students to enroll to their campus. As more youths come out as LGBTQ, it is increasingly important for institutions to create an environment that welcomes them, rather than alienates them. Connect with Shamell Forbes on Linkedin: https://www.linkedin.com/in/shamellm-forbes/ Learn more abou...
Nov 17, 2023•31 min•Season 1Ep. 67
With Instagram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed. Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement. Connect with Mike on Linkedin: https://www.linkedin.com/in/mikegombita/
Nov 16, 2023•51 min•Season 1Ep. 58
Kate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’. Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms. We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their own podcast. Connect with Kate Young on Linkedin: https://www.linkedin.com/in/kate-young-podcast/...
Nov 16, 2023•27 min•Season 1Ep. 69
As the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact. Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publications, and small businesses. In this episode, we discuss how he has been curating a physical experience th...
Oct 04, 2023•40 min•Season 1Ep. 65
Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/
Jul 04, 2023•30 min•Season 1Ep. 57
Nikki Sunstrum is an award-winning communications strategy and social media AVP. She has been doing social media and public engagement in higher ed for over 9 years! In this episode we go over how higher ed institutions can use social media, what they get wrong about social media, and what real social media strategy looks like. Connect with Nikki on Linkedin: https://www.linkedin.com/in/nikkisunstrum/ https://socialmedia.umich.edu/yearbook/...
Jun 27, 2023•46 min•Season 1Ep. 56
Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience. In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools. Connect with Rob on Linkedin: https://www.linkedin.com...
Jun 20, 2023•37 min•Season 1Ep. 55
Renea Morris is the Vice Chancellor for Marketing & Communications at the University of Denver, but has worked in marketing in higher ed for over 25 years! In this episode of the Higher Ed Demand Gen Podcast, we discuss how marketing has changed, what Renea is doing at Denver to leverage their local geography to create a unique experience for students, and how focusing on first-year students can lead to higher retention rates at your school. Connect with Renea Morris on Linkedin: https://www...
Jun 13, 2023•29 min•Season 1Ep. 54
In just the last 5 years, social media has changed a ton. New features, new platforms, and even new rules have all come up and can be confusing for teams to manage. But it doesn’t have to be. Andrew Cassel has found simple and effective ways to use social media to help build community, engage with parents, and keep students informed on events on campus. In a post-covid world, using social media is vital to your marketing needs in higher ed. Connect with Andrew Cassel on LinkedIn: https://www.lin...
May 30, 2023•35 min•Season 1Ep. 53
John Andrick is the Assistant Dean Of Students and Director of the Center for Student Success at Concordia College. In his 6 years at Concordia, he has seen major changes and advancements across the school, and especially in orientation. We talk about what students want in orientation, how Concordia has improved their orientation, the changes Covid has brought to student demographics and expectations, and much more. Connect with John Andrick on Linkedin here: https://www.linkedin.com/in/johnandr...
May 23, 2023•32 min•Season 1Ep. 52
2023 has been the year of AI. As tools such as Chat GPT have come out, it’s becoming increasingly clear that those who master the use of AI, will prosper. So how can Higher Education Institutions take advantage of this emerging landscape and really propel their marketing efforts with the help of AI? Kyle Campbell shares some of his insights and tips about AI, and what the future might look as we all adopt this new amazing tool we have at our disposal. Connect with Kyle Campbell on Linkedin: http...
May 16, 2023•50 min•Season 1Ep. 51
Joel G. Goodman is a results-focused higher education digital strategist, designer, and developer with over a decade of industry experience. In this episode we talk about how higher ed institutions can improve their websites and in turn increase their conversion rates. Simple tweaks like direct links on the homepage, relevant information at the top, and webpage load speed are effective ways of improving your website immediately. I hope you enjoy this episode of the Higher Ed Demand Gen Podcast. ...
May 10, 2023•40 min•Season 1Ep. 50
Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding. This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line. Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve t...
May 02, 2023•44 min•Season 1Ep. 49
With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing. In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own. Check out Mike Barzacchini on Linkedin Here: https://www.linkedin.com/in/mikebarzacchini/...
Apr 27, 2023•38 min•Season 1Ep. 48
Courtney O’Banion is the Director of Digital Marketing at Miami University and has been gathering millions of views on their social media pages over the last few years.How can colleges and universities utilize social media to not only market themselves, but also foster community and connection with current and prospective students.Check out this conversation with Courtney and Shiro and see what Miami University has been doing to stay successful with Social Media in 2023.
Apr 25, 2023•27 min•Season 1Ep. 47
Terrill Thompson has over 15 years of experience in the IT Accessibility field, and is on a mission to create inclusive experiences on campuses for all students. We discuss how he the University of Washington has created 3 specialized task forces to help with accessibility across their digital and analog experiences on campus. And how marketing works with their IT group to create accessible material in all their projects. We hope you enjoy this conversation between Shiro and Terrill on this spec...
Apr 24, 2023•37 min•Season 1Ep. 46
In this episode, Shiro interviews Ryan Morabito, Ryan shares his insights on how higher education institutions can use dashboards to elevate their marketing function. He discusses the importance of measuring and tracking key metrics, how to communicate effectively with leadership, and how to use data to make informed decisions. Here are some of the key takeaways from the episode: Dashboards are a powerful tool for measuring and tracking key metrics. They can help you identify trends, track progr...
Apr 20, 2023•21 min•Season 1Ep. 45
Jordan Prewitt, the Associate Director of Special Events at University of Tennessee, joins us to talk about how to grow your engagement with webinars! The tips that Jordan implements take advantage of Alum to help foster views, but it also helps create a greater sense of connection in the community at University of Tennessee. And we discuss the ways in which we can create a welcoming environment by being inclusive with your events, digital and in person. Connect with Jordan on LinkedIn -- https:...
Apr 13, 2023•39 min
Katie Grennell, an Accessibility Strategist at Anthology and an adjunct professor at Buffalo State College, talks about the importance of freedom and autonomy in teaching and the need for accessibility to be integrated into every aspect of universal design. She discusses the initiatives taken by higher education to create a more inclusive and diverse environment but notes that accessibility is often left out of these initiatives. The speakers also talk about the importance of digital accessibili...
Apr 10, 2023•43 min
