Ep.62: Where Does Higher Ed Marketing Fall Short? // Higher Ed Demand Gen - Philip Smith

Is Video the key to success in marketing? Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students. Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%. However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing. I hope you enjoy our conversation with Philip Smith on the role of video marketing in Higher Ed. Connect with Philip Smith on Linkedin: www.linkedin.com/in/philippjsmith/