In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web development, content marketing, and SEO, Brian shares his journey from recognizing the potential of ChatGPT in 2022 to spearheading an institution-wide AI council and now helping other schools do the same.If you'...
Jul 01, 2025•37 min•Season 1Ep. 132
Unlock the secrets to deeper student connections and boosted enrollment in this episode of the Higher Ed Demand Gen Podcast. We delve into the critical topic of enrollment personalization, drawing wisdom from a past summit featuring higher education experts.Discover how to move beyond surface-level outreach and truly resonate with prospective students. We tackle the ever-present challenges in enrollment marketing and admissions, from navigating enrollment cliffs and optimizing recruitment budget...
May 27, 2025•58 min•Season 1Ep. 131
This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing communications. The episode delves into key challenges in enrollment, marketing, and admissions, such as the enrollment cliff, ineffective name buying strategies, launching new academic programs, lack of data for per...
May 20, 2025•53 min•Season 1Ep. 130
In this episode of the Higher Ed Demand Gen Podcast, we sit down with Jeff Patterson, Founder and CEO of Gaggle, a prominent figure in higher education, largely due to his popular weekly job postings on LinkedIn. We'll explore the enduring power of relationships in this field and how the connections you make often become both meaningful and long-lasting. For those looking to optimize their professional strategies, the discussion delves into how LinkedIn can be leveraged not just for networking, ...
May 06, 2025•26 min•Season 1Ep. 129
Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve.We explore Arizona State University's innovative approach, uncovering how their AI Innovation Challenge sparked campus-wide adoption and yielded tangible results. Learn how fostering a culture of experimentation and responsible implementation can transform your instituti...
Apr 29, 2025•35 min•Season 1Ep. 128
Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results.Jonathan Blundell shares his personal journey, highlighting the pivotal moment they recognized accessibility as not just a requirement, but a moral imperative. Discover how to build a team culture that champions inclusivity and partners with vendors who sha...
Apr 22, 2025•37 min
Join us for an enlightening conversation with Paul Schantz, a seasoned IT leader at California State University, Northridge (CSUN), as we delve into the critical intersections of accessibility, technology, and student success in today’s higher education landscape. This episode unpacks the upcoming ADA compliance deadline, CSUN’s proactive approach to digital accessibility, and the transformative potential of AI.Discover how institutions are preparing for the 2026 ADA deadline, ensuring all digit...
Apr 08, 2025•33 min•Season 1Ep. 126
The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success. Discover how marketing has moved from the periphery to the core of university strategy, and learn wh...
Apr 01, 2025•35 min•Season 1Ep. 125
Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader.Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive engagement and visibility.Valerie shares her experiences in transitioning from the nonprofit sector to higher education, and the unique challenges of managing a broad range of marketing responsibilities....
Mar 25, 2025•28 min•Season 1Ep. 124
Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and fostering authentic community engagement.Discover why organic social media is far from dead and how it can work in harmony with paid campaigns. We discuss the need to elevate the social media manager ro...
Mar 18, 2025•35 min•Season 1Ep. 123
Want to create truly transformative educational experiences that drive enrollment? This episode dives into the power of industry-immersive education and experiential marketing in higher ed.We explore how partnering with iconic brands and industry experts can create unparalleled learning opportunities for students.Discover how BrandEd, through collaborations with organizations like Vogue, The New York Times, and Manchester City, delivers hands-on projects, behind-the-scenes access, and invaluable...
Mar 11, 2025•35 min•Season 1Ep. 122
Are silos hindering your higher ed marketing efforts? Do you want to maximize your impact and drive enrollment? This episode is a must-listen for higher ed marketers seeking practical strategies and actionable insights. We dive into the importance of breaking down departmental silos and fostering stronger collaboration across campus. Learn how data-driven decision-making can transform your marketing strategies, allowing you to pinpoint areas for improvement and allocate resources effectively. Di...
Mar 04, 2025•35 min•Season 1Ep. 121
Want to create higher ed content that truly resonates? This episode dives into the power of authenticity and user-generated content (UGC) in higher education marketing. We explore how to connect with prospective students on a deeper level by prioritizing genuine student voices over polished marketing speak. Discover why collaboration is key to a successful content strategy and how to effectively partner with various departments, especially admissions. We discuss the evolving landscape of content...
Feb 04, 2025•34 min•Season 1Ep. 120
At Point Loma Nazarene University, everything changed when marketing became centralized. Led by an effort to increase enrollment for Graduate & Professional programs, marketing went from being a disconnected department to a centralized unit. Not only were they able to be more efficient and actually increase enrollment in these programs, they did it while working remote! Ditching the old model of needing to have everyone on campus has opened up their team to be more independent while still wo...
Jan 21, 2025•30 min•Season 1Ep. 119
Is higher education facing a brand crisis? This episode we’re diving deep into the growing negative perception surrounding college and what we, as higher ed marketers, can do about it. We explore the concerning trend of declining interest in college among potential students and the urgent need for a unified industry response. Joining us is Tamalyn Powell has been in Higher Ed for over 25 years. She’s leading this charge to redefine the public’s perception of Higher Ed. Connect with Tamalyn Powel...
Jan 14, 2025•29 min•Season 1Ep. 118
Join us as we delve into the world of higher education marketing with Christian Ponce, Associate Vice President for Marketing at Old Dominion University. We discuss the importance of strategic marketing, the power of storytelling, and the need for cross-functional collaboration. As well as 3/4 Marketing and the role of multicultural marketing. Connect with Christian Ponce on Linkedin: https://www.linkedin.com/in/ponce7/
Jan 07, 2025•31 min•Season 1Ep. 116
Tune in to this episode of the Higher Ed Demand Gen Podcast as we dive deep into the world of higher education podcasting with Robert LI, a podcasting expert in the Higher Ed Space. Discover the secrets to creating successful podcasts that resonate with your audience and drive engagement, and enrollment. Research mentioned in this video: • Case Studies for higher ed podcasting • Podcast guidebooks and other learning resources • Professors.fm...
Dec 31, 2024•42 min•Season 1Ep. 117
Unleash the Power of Storytelling: A Guide to Higher Ed Marketing Differentiation Calling all higher education marketers! Are you tired of your institution looking like all the others? Feeling the pressure to attract students in a crowded and competitive landscape? This podcast episode is for you! We dive into what really matters to marketers in higher ed with Suzan Brinker, co-founder and CEO of Vive, a marketing agency dedicated to helping colleges and universities thrive. Suzan Brinker shares...
Dec 17, 2024•31 min•Season 1Ep. 115
Elevating Your Website: A Strategic Approach to Digital Transformation In this episode, we delve into the world of higher education website redesigns. Join us as we discuss the importance of aligning your website with your institution's strategic goals, creating a seamless user experience, and leveraging data-driven insights to optimize your digital presence. You'll hear from Megan Malone, Director of Digital Strategy at UA Little Rock, as she shares valuable insights on: Strategic Alignment: Ho...
Dec 10, 2024•22 min•Season 1Ep. 114
Elevating Higher Education Marketing: A Strategic Perspective In this podcast, we'll explore the latest trends, best practices, and challenges facing higher ed marketers. Hear from industry expert Dr. Matthew Gann, who shares insights on the evolving landscape of higher education marketing. We cover how to: Align Your Marketing Efforts: Learn how to align your marketing strategies with your institution's overall goals to drive enrollment, enhance brand reputation, and secure critical funding. Le...
Dec 03, 2024•29 min•Season 1Ep. 113
Elevate Your Higher Ed Marketing: Strategies for Success Join us as we dive into the world of higher education marketing and explore the latest trends and strategies. Discover how to leverage social media to reach new audiences, engage with your students, and showcase your institution's unique value proposition. From understanding your target audience to tracking key metrics, we'll provide actionable insights to help you take your marketing efforts to the next level. Tune in to gain valuable tip...
Oct 29, 2024•33 min•Season 1Ep. 112
In the competitive world of higher education marketing, understanding your audience is key. In this podcast, we delve into the diverse needs and motivations of graduate students, exploring how to tailor your messaging and communication strategies for maximum impact. Join us as we discuss the importance of segmentation, personalization, and data-driven marketing in the realm of graduate admissions. Learn how to connect with your target audience on a deeper level and create a compelling value prop...
Oct 22, 2024•28 min•Season 1Ep. 111
Enrollment Marketing can often lump undergraduate and graduates together. But doing so is costing you thousands of missed opportunities to find your students. That’s because undergrads and graduates couldn’t be more different. And with the ever changing interests of grad students, there is an even larger reason to start communicating differently. So learn about how to market to graduate students, the current trends, and mistakes to avoid with Jack Klett, the AVP of Graduate Enrollment Management...
Oct 15, 2024•32 min•Season 1Ep. 110
Priya Vin has found an underutilized demographic for marketing and admissions: Alumni Volunteers. Many people in Higher Ed aren't talking about alumni volunteers, and that's because they're not traditionally considered in marketing. However, they may prove to be one of the most beneficial drivers of admissions and growth for your campus. Learn exactly why they are so useful, and how you can attract alumni volunteers in this post-covid era. Connect with Priya Vin on Linkedin: https://www.linkedin...
Oct 08, 2024•26 min•Season 1Ep. 109
Kasandrea has been an early adopter of social media since the beta days of Facebook. She knows and understands the value of social media marketing, especially in today’s market where social media is still considered an afterthought. Having built her own community of 13,000 higher ed social media marketers, she shares her insights on how colleges and universities can take advantage of their social media channels. Below is the survey for higher ed marketers. Connect with Kassandrea Sereno on Linke...
Oct 01, 2024•38 min•Season 1Ep. 108
What does a Personal Brand and Student Retention have in common? It’s all about community and fostering meaningful connections with others. Jeff Doyle has been in Higher Ed for over 30 years, and has done research on student success and retention in higher ed. We discuss what those factors are, and how he has built his personal brand on Linkedin. Connect with Jeff on Linkedin: https://www.linkedin.com/in/drjeffdoyle/
Sep 24, 2024•29 min•Season 1Ep. 107
Recent data shows that on average, private institutions discount their tuition price 55%. This means on average students are paying 44% of the advertised price of tuition at private institutions. This has numerous negative effects and is contributing to the erosion of the middle class in Higher Ed. Emily Coleman shares her insights on what this means for institutions now and why it’s in the best interest for Higher Ed to remedy this issue. Connect with Emily Coleman on Linkedin: https://www.link...
Sep 17, 2024•26 min•Season 1Ep. 106
Podcasts are on of the greatest marketing opportunities of the modern age. You see them everywhere, after all this is a podcast too! But how can you take advantage of this medium as a higher ed institution? Well that’s wheat Nate Jorgensen is here to share. Nate is the Senior Director of Marketing at Miami University and goes over their whole strategy. Lastly, we discuss what it means to be a senior marketing leader in today’s landscape. And the answer will shock you. Connect with Nate Jorgensen...
Sep 10, 2024•46 min•Season 1Ep. 105
Social media marketing is often undervalued in Higher Ed. It’s not always easy to see how posting on Instagram, Facebook, or Linkedin is helping the institution. But that is simply not true. As Noelle Seybert notes in our conversation, it’s about finding the story in the data. And there is a LOT of data you can track on social media. In fact she has been able to use the main campus account to drive traffic to all the other campuses, increasing enrollment and student engagement. Connect with Noel...
Sep 03, 2024•40 min
Melt has been a common issue in Higher Ed, but solutions are few and far between. Kelly Nolin has taken new initiatives to tackle melt. And one of the solutions, to no one’s surprise, is breaking down silos. But what else can you do to combat melt? Listen to the full episode and find out more. Connect with Kelly Nolin on Linkedin: https://www.linkedin.com/in/kelly-nolin-7b99a040/
Aug 27, 2024•25 min•Season 1Ep. 103
