In this episode of the Higher Ed Demand Generation Podcast, we interview Sol Nasisi, the Director of Digital Marketing at Bentley University. Bentley is at the cutting edge of Web3 and even has an NFT project on OpenSea! Sol shares three key takeaways from his experience in demand generation, including the importance of meeting students where they are, personalizing the student experience, and using data to inform decisions. We also discuss the challenges of demand generation in higher education...
Apr 05, 2023•34 min•Season 1Ep. 42
In this episode of the Higher Demand Gen Podcast, we talk with Mike Sklens of Syracuse University. With the rise of the "death of inquiry", how are higher ed institutions gathering data on their prospective students? Mike tells us how colleges must now focus on personalization and transparency in creating effective marketing campaigns that resonate with students. Tune in to this episode to discover how colleges can navigate the "death of inquiry" and leverage digital marketing to attract and ret...
Apr 03, 2023•24 min•Season 1Ep. 41
In this episode of the Higher Ed Demand Gen Podcast, hosted by Concept 3D, Shiro Hatori speaks with Elliot Talbert Goldstein, Director of Digital Strategy in the Division of Professional Studies at U M B C (University of Maryland Baltimore County). Elliot discusses the unique aspects of his division, which is focused on creating new programs that meet the needs of non-traditional and professional graduate students, while also connecting with the community and creating extension programs. He shar...
Mar 31, 2023•28 min•Season 1Ep. 40
The Higher Ed Demand Gen Podcast is a show that aims to help higher education marketing leaders share knowledge about learning strategies and tactics that are relevant today. In each episode, the host, Shiro, and a guest speaker discuss marketing topics around creating and capturing demand in higher education. The podcast is sponsored by Concept3D, a company that leverages the power of events and location to elevate the way businesses connect with their community. In this particular episode, Shi...
Mar 21, 2023•25 min•Season 1Ep. 39
In this episode of the Higher Ed Demand Gen podcast, the guest speaker Eric Corriel, digital strategy director at the School of Visual Arts, discusses his background and responsibilities, including managing the institution's website. He highlights the importance of showcasing student work and using a community-led design approach for website redesigns, which involves gathering insights from all departments in the institution. This will result in a better website in the end. Viewers will learn va...
Mar 12, 2023•26 min•Season 1Ep. 38
In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutg...
Mar 08, 2023•34 min•Season 1Ep. 37
Welcome to the Higher Ed Demand Gen Podcast, hosted by Concept3D. In this podcast, we discuss marketing strategies for creating and capturing demand in higher education. Our guest speaker in this episode is Dr. Kevin Bradley, the Director of Graduate Professional Development at Morgan State University. Dr. Bradley shares his insights into the assumptions around graduate students and the need for resources to help them navigate the academic and professional worlds. He also discusses the successfu...
Mar 05, 2023•23 min•Season 1Ep. 36
In this episode, host Shiro interviews Dominic Monte, the creative director and design strategist at Ursinus College, and an adjunct instructor on advanced web design and strategy. They discuss the importance of personalization in higher education marketing, and how it can help institutions stand out from the noise of other schools' viewbooks. Dominic also shares his thoughts on the importance of a consistent visual language across all departments, and how it helps simplify and tell the story of...
Feb 22, 2023•19 min•Season 1Ep. 35
Welcome to the Higher Ed Demand Gen podcast, hosted by Concept 3d. On this episode, we welcome Michael Horn, co-founder of the Clayton Christensen Institution for Disruptive Innovation, adjunct lecturer, and author of the book "Choosing College: How to Make Better Learning Decisions Throughout Your Life." Michael shares his insights on higher education, including the importance of understanding the "jobs to be done" that students hire colleges to do and how this framework can inform institutions...
Feb 16, 2023•19 min•Season 1Ep. 34
The host of the podcast, Shiro, is joined by guest speaker Danielle Ford, an award-winning content strategist and marketer, who is currently serving as Assistant Director for Digital Content Strategy at Kean University. Danielle shares her love for the higher education culture and community, where mentoring is a core part of the mission and everyone is committed to student success and academic excellence. Danielle also talks about her role as a digital content strategist, where she contributes t...
Feb 08, 2023•27 min•Season 1Ep. 33
Welcome to the HigherEd Demand Gen podcast, hosted by Concept3D. On this podcast, we discuss marketing topics on creating and capturing demand in higher education. Our guest speaker today is Gil Rogers, a leader in higher education enrollment management and marketing, currently serving as the head of marketing at EdSights. Gil shares his passion for the industry and how he has been dedicated to connecting students with opportunities for over 10 years. With a focus on demographic shifts, post-cov...
Feb 06, 2023•36 min•Season 1Ep. 32
The Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowledge on content marketing in higher education and the outcomes that result from good content marketing...
Jan 16, 2023•26 min•Season 1Ep. 31
Welcome to the Higher Ed Demand Gen podcast, hosted by Concept3D. On this show, we explore topics in higher education marketing, focusing on creating and capturing demand. Our guest speaker, Ryan Wilson, founder and CEO of Team Trust Production, joins us to discuss how higher education can better market their accessibility and accommodations for students with disabilities. Tune in as we delve into the importance of transparency and how it can impact the future of education for all students. Visi...
Jan 12, 2023•23 min•Season 1Ep. 30
Erin Stine is a EdTech Partner | Creative Leader | Lifetime Explorer. Motimatic is higher ed’s marketing-for-good behavioral science company. They combine science-backed strategies with data-driven digital marketing to enable more students to take action and succeed throughout their educational journeys. In this episode, Erin shares how her team helps Higher Ed Institutions leverage social media in the RIGHT way to nurture students in a way they want to learn and make the best decision. Connect ...
Jan 09, 2023•21 min•Season 1Ep. 29
In this episode, we welcome Jarreth Joshua Martina, a higher education admissions expert with over a decade of experience in international recruitment. Join us as we delve into the world of international admissions and learn about the unique challenges and opportunities that come with recruiting students from around the globe. Jarreth will share insights on how to effectively market your institution to international students, navigate cultural differences, and overcome common obstacles in the ad...
Jan 01, 2023•20 min•Season 1Ep. 28
Mike Gombita is currently the Assistant Director of Alumni Engagement at Misericordia University and is passionate about Content Creation and Higher Ed Marketing. Mike actually attended Misericordia University and worked his way up from a student employee, and is passionate about engaging Alumni through video storyteling. Connect with Mike: https://www.linkedin.com/in/mikegombita/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing le...
Dec 21, 2022•25 min•Season 1Ep. 27
Melissa Bradshaw, former VP of Marketing at The Ohio State University now runs Digital at SimpsonScarborough. In this episode she shares more about the growing digital environments and avenues to connect with Students online. Connect with Melissa: https://www.linkedin.com/in/mbradshaw19/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what ...
Dec 19, 2022•26 min•Season 1Ep. 26
Are you passionate about content creation in Higher Ed? Listen to Kyle Campbell talk about building an audience online, untapped and effective channels, and content creators in this packed podcast! Connect with Kyle: https://www.linkedin.com/in/kyledavecampbell/ Kyle is a the Founder of Education Marketer | Consultant, Speaker and Higher Education Marketing Strategist Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share k...
Dec 14, 2022•38 min•Season 1Ep. 25
In this episode of Higher Ed Demand Gen, Lauren Benton from Mississippi State University gets tactical with social media strategies; and gives tips for 2023’s social media strategy. Connect with Sam: https://www.linkedin.com/in/sammahra/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our epis...
Dec 07, 2022•20 min•Season 1Ep. 24
From quiet quitting to the great resignation, employers have had it rough this past two years. Sam Mahra talks about how to make your employees happier and more productive without burning out! Connect with Sam: https://www.linkedin.com/in/sammahra/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one ...
Nov 29, 2022•17 min•Season 1Ep. 23
You don’t want to use a cookie cutter approach when it comes to recruiting students, but you also don’t have the resources to craft messages for individuals. This is where technology comes in. Ray Lutzky of Academic Partnerships shares his thoughts on OPMs and new and emerging technology in the higher ed space. Connect with Ray: https://www.linkedin.com/in/lutzky/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowl...
Nov 23, 2022•16 min•Season 1Ep. 22
Are you using current students to recruit future students? Marty Bennett shares his experience of leveraging students to recruit other students. Listen to all of his tips by clicking the link below! Connect with Marty: https://www.linkedin.com/in/martybennett/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by liste...
Nov 15, 2022•26 min•Season 1Ep. 21
How often do you make recruitment decisions off an assumption or a “feeling” that students might not want something at a particular time? Teege Mettille talks about how to recruit students with data, seeing where students are falling off the tracks, and making data models of your recruitment efforts. Connect with Teege: https://www.linkedin.com/in/teege-mettille-91303376/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders sha...
Nov 10, 2022•21 min•Season 1Ep. 20
It’s time to start thinking about how to recruit students that aren’t the typical college-going demographic. Stephen Tomkiel talks about meeting students where they are and how to communicate with lower-income students who might be unsure about college. Connect with Stephen: https://www.linkedin.com/in/stephen-tomkiel-a1041389/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and...
Nov 08, 2022•23 min•Season 1Ep. 19
In this episode of Higher Ed Demand Gen, Curt Dirks speaks about his passion for first-generation students and the challenges they face, especially around financing their college. Connect with Curt: https://www.linkedin.com/in/curt-dircks-ba28651b6/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one...
Nov 03, 2022•20 min•Season 1Ep. 18
Are you a leader in higher ed, or do you want to be? Listen to DJ Menifee talk about his passion for leadership and how he goes about leading a team to be successful and feel successful. Also, learn how to help marginalized students feel like they fit in your university. Connect with DJ : https://www.linkedin.com/in/dj-menifee-51978063/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strate...
Nov 01, 2022•31 min•Season 1Ep. 17
PeopleGrove is mentorship, networking, career exploration, and job connections. And it’s made for everyone: students and alumni at any point in life. Connect with Vanessa: https://www.linkedin.com/in/vanessabushmed/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes. Visit Concept3D....
Oct 27, 2022•19 min•Season 1Ep. 16
Have you noticed students are needing more time before deciding on the university? Bobby Gandu from Wichita State University talks about the struggles students have with their decision and the May 1st deadline. Connect with Bobby: https://www.linkedin.com/in/bobbygandu/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn toda...
Oct 24, 2022•22 min•Season 1Ep. 15
How are you preparing for the enrollment cliff? Listen to Adam Stoltz from the University of Idaho as he shares his strategy for the enrollment cliff, the combination of marketing and recruitment, and how he broke his school’s enrollment record these past two years. Connect with Adam: https://www.linkedin.com/in/adamstoltz/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tac...
Oct 18, 2022•23 min•Season 1Ep. 14
Have you ever “secret shopped” universities? Have you had a child recently go through the recruitment process? Tom Voller-Berdan shares his experiences of secret shopping universities and got to experience recruitment first hand with his daughter. His findings changed his outreach. Connect with Tom: https://www.linkedin.com/in/tom-voller-berdan-646a1380/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about...
Oct 16, 2022•37 min•Season 1Ep. 13
