Ep. 35 The Power of Personalization and Visual Language in Higher Education Marketing // Higher Ed Demand Gen - Dom Monte

In this episode, host Shiro interviews Dominic Monte, the creative director and design strategist at Ursinus College, and an adjunct instructor on advanced web design and strategy. They discuss the importance of personalization in higher education marketing, and how it can help institutions stand out from the noise of other schools' viewbooks. Dominic also shares his thoughts on the importance of a consistent visual language across all departments, and how it helps simplify and tell the story of the institution. As a smaller school, Ursinus College's communication and marketing team services all departments, from admission marketing to alumni relations, and personalization is a key aspect of their marketing strategy. Tune in to learn more about how personalization and visual language can help institutions succeed in higher education marketing.

Connect with Dominic Monte: https://www.linkedin.com/in/dominic-j-monte/

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