Higher Ed Demand Gen Podcast

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes. Concept3D helps Higher Ed Leaders create location-driven interactive mapping, virtual tour, and event calendaring solutions that engage your students, showcase your university, and effectively tell your story. Visit Concept3D.com to learn about out how we may help your institution.

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Episodes

Ep. 12 Marketing a Small Private School // Higher Ed Demand Gen - Mary Beth Marks

Do you have a content marketing plan for your university? Are you curious about the fastest way to boost your University’s SEO? Do you know how to create 2 way communication with your leads? Mary Beth Marks from The University of the Pacific speaks on all these and more in this episode of Higher Ed Demand Gen. Connect with Mary: https://www.linkedin.com/in/mbam1/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowle...

Oct 13, 2022•26 min•Season 1Ep. 12

Ep. 11 Marketing an Online University // Higher Ed Demand Gen - Lauren Landry

How do you market an online university? How do you maintain the branding of your University, but give your college a distinct voice? How do you make an online community? Listen in to Lauren Landry of Harvard Business Online as she goes over these problems and the lessons she’s learned solving them! Connect with Lauren: https://www.linkedin.com/in/laurlandry/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge a...

Oct 05, 2022•24 min•Season 1Ep. 11

Ep. 10 Leading a Group of Creatives // Higher Ed Demand Gen - Lindsay Nyquist

Listen to Lindsay Nyquist talks about her road to leadership and how she leads a group of marketing and communication creatives in Higher Ed. In this podcast, Lindsay speaks about her experience overtaking major branding changes to her university and tackling the transition to work from home for her and her team. Connect with Lindsay: https://www.linkedin.com/in/lindsaynyquist/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leade...

Oct 02, 2022•22 min•Season 1Ep. 10

Ep. 9 Gen Zoom and their Recruitment Challenges // Higher Ed Demand Gen - Cassy Tefft de Muñoz

In this episode, Cassy Tefft de Muñoz from Michigan Tech details the new generation — Gen Zoom! Gen Zoom is the generation that’s most recent developments are on Zoom, and what that means for your admissions marketing.\ Connect with Cassy: https://www.linkedin.com/in/cassytefft/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can l...

Sep 26, 2022•35 min•Season 1Ep. 9

Ep. 8 Adapting In-Person and Virtual Campus Tours // Higher Ed Demand Gen - Julee Mitsler

Listen to Lindenwood University's Assistant VP of Communications, Julee Mitsler, as she speaks about campus visits, virtual tours, virtual solutions, and CIVSA! In this episode of Higher Ed Demand Gen, Julee talks about her journey to find the best virtual campus tour solution and how a team of students may have created just that for her school. Connect with Julee: https://www.linkedin.com/in/julee-mitsler-m-a-63057755/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to...

Sep 22, 2022•18 min•Season 1Ep. 8

Ep. 7 Virtual Engagement For Students // Higher Ed Demand Gen - Ethan Penland

In this episode, Ethan details how over the last ten years there has been a shift in the recruitment process which tends to treat students as numbers rather than names, and how this has created a less individualized and engaging experience throughout the recruitment process. Ethan explains how Virtual Engagement is and will continue to be a vital tool in the student recruitment process as it serves as the first point of contact for students, allows institutions to begin meaningful conversations,...

Sep 19, 2022•26 min•Season 1Ep. 7

Ep. 6 Why campus visits are like a “First Date” and how you build a stellar team visitor center team // Higher Ed Demand Gen - Garrett Spradlin

Campus visits are arguably the most important step in educating a student to commit to a school. In this episode, Garrett Spradlin covers everything we need to know about Connect with Garrett: https://www.linkedin.com/in/garrett-spradlin-a72982a6/ Concept 3D Website: https://concept3d.com/ Arapahoe Community College https://www.arapahoe.edu/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, s...

Sep 12, 2022•29 min•Season 1Ep. 6

Ep. 5 Creating lifelong relationships in Higher Ed // Higher Ed: Demand Gen - Kamilah Heslop

Philanthropy and the value behind it means everything for Kamilah Heslop. Learn why she is so passionate about it and how she using that power to her success at North Carolina State University. Connect with Kamilah: https://www.linkedin.com/in/kamilahheslop/ Concept 3D Website: https://concept3d.com/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant n...

Sep 05, 2022•24 min•Season 1Ep. 6

Ep. 4 How To Market A Small University // Higher Ed: Demand Gen - Joshua Auerbach

Are you finding yourself in charge of marketing a small university? Or are you just curious how to do it? Listen to Joshua Aurebach explain the challenges and triumphs of marketing a small university. Connect with Joshua Auerbach : https://www.linkedin.com/in/joshuamauerbach/ Concept 3D Website: https://concept3d.com/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics t...

Aug 29, 2022•27 min•Season 1Ep. 4

Ep. 3 Alumni Marketing // Higher Ed: Demand Gen - Martin Sickafoose

Are you curious about how to boost your alumni marketing department? Interested in being an alumni marketer yourself, but don't know how or where to start? This video podcast is for you! Check out our other Higher Ed: Demand Gen Live by checking out our profile! Connect with Yeprem: https://www.linkedin.com/in/martsickafoose/ Concept 3D Website: https://concept3d.com/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share k...

Aug 22, 2022•32 min•Season 1Ep. 3

Ep. 2 How to Market a Law School // Higher Ed: Demand Gen - Ashley Golledge

Listen to McGeorge School of Law's marketer, Ashley Golledge, talk about how she markets a law university. Connect with Ashley: https://www.linkedin.com/in/ashleygolledge/ https://law.pacific.edu/law Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes. Concept3D helps Higher Ed Leader...

Aug 15, 2022•25 min•Season 1Ep. 2

Ep. 1 LA Pierce Community College and Gen Z // Higher Ed: Demand Gen - Yeprem P. Davoodian

Welcome to the Concept3D Higher Ed Demand Gen Podcast! In today's episode we learn Why Community Colleges are perfect for Gen Z and How LA Pierce shifts with the savviness of Gen Z by measuring engagement through unique channels. Connect with Yeprem: https://www.linkedin.com/in/yeprem-p-davoodian-60759313/ LA Pierce College: https://www.piercecollege.edu/ Concept 3D Website: https://concept3d.com/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher educa...

Aug 03, 2022•24 min•Season 1Ep. 1

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