Ep.48: Sharing Stories and Structuring Long Term Marketing plans with 3 Core Brand Principles // Higher Ed Demand Gen - Mike Barzacchini

With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing. In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own. Check out Mike Barzacchini on Linkedin Here: https://www.linkedin.com/in/mikebarzacchini/