Summary In this episode of Growth Vault, our hosts discuss various aspects of go-to-market (GTM) strategy and its importance in driving growth. They start by celebrating their recent Series A funding and the successful launch of their new website. They emphasize the need for clear ownership and decision-making in marketing, as well as the importance of taking calculated risks and learning from mistakes. The hosts also explore the different perspectives on GTM and its relationship to growth marke...
Apr 08, 2024•1 hr 4 min•Season 2Ep. 7
Summary In this episode of Growth Vault, the hosts discuss various topics including the Super Bowl halftime show, commercials, and the impact of the pandemic on the B2B SaaS market. They review ProfitWell's B2B SaaS Marketing Report, which highlights the decline in compounded annual growth rate and the increase in churn rate. The hosts also explore the concept of competitive advantage and the importance of pricing strategies in the current market. The conversation explores the concept of unfair ...
Feb 26, 2024•1 hr 31 min•Season 2Ep. 6
Summary In this episode of Growth Vault , the hosts discuss exciting market developments, including Notion's acquisition of Coda and the challenges of supply side innovation. They also explore the concept of the Innovator's Dilemma and how it can lead to the downfall of companies like Envision. The conversation emphasizes the importance of building a feature within a larger business strategy and the need to create meaningful companies that solve real problems. The conversation explores the chall...
Jan 24, 2024•1 hr 4 min•Season 2Ep. 5
In this episode of Growth Vault, the hosts discuss their predictions for the e-commerce and B2B SaaS market in 2024. They explore the role of AI in value creation and extraction, emphasizing the importance of AI as a multiplier and the need for thoughtful implementation. The hosts also discuss the impact of elections on the market and the rise of M&A in the industry. They delve into the difference between product and marketing, focusing on value creation and extraction. The episode concludes...
Jan 08, 2024•1 hr 28 min•Season 2Ep. 4
This week on Growth Vault the conversation begins with a discussion about a weight loss drug called Ozympec and its potential impact on the market. The hosts explore the power of instant results and the need for structure in weekly planning. They emphasize the importance of deadlines, deliverables, and prioritization to move forward effectively. The conversation also highlights the significance of intimacy with data and dashboards, as well as the use of systems and tools to streamline processes....
Dec 18, 2023•55 min•Season 2Ep. 3
In Season 2, Episode 2 of Growth Vault join Aaron, Rabah, and Chase as they discuss what to do when nothing is working in marketing. They emphasize the importance of optimizing closest to the money, focusing on the steps in the funnel that have the biggest impact on revenue. They also discuss the distinction between seasonal and structural challenges and the need to reevaluate and recalibrate marketing strategies when faced with structural issues. Additionally, they highlight the value of synthe...
Dec 11, 2023•53 min•Season 2Ep. 2
In Season 2, Episode 1 of the GV podcast, join hosts Rabah Rahil, Chase Mohseni, and Aaron Orendorff for a deep dive into the nuanced world of leadership and goal-setting. This thought-provoking episode unpacks the art of setting clear, measurable goals, and the common traps leaders fall into with vague targets. The hosts debate the role of finance and legal in strategic planning, where Rabah suggests a more distant approach while Chase underscores the importance of cooperation for informed deci...
Dec 04, 2023•58 min•Season 2Ep. 1
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Marketing Advisor) & Chase Mohseni (CMO @ Heatmap.com) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to...
Sep 20, 2023•1 hr 1 min•Season 1Ep. 14
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (CMO @ Heatmap.com) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have recorded this." Has now b...
Sep 11, 2023•44 min•Season 1Ep. 13
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (CMO @ Heatmap.com) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have recorded this." Has now b...
Aug 31, 2023•1 hr 6 min•Season 1Ep. 12
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (CMO @ Heatmap.com) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have recorded this." Has now b...
Aug 21, 2023•1 hr 7 min•Season 1Ep. 11
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
Aug 07, 2023•1 hr 35 min•Season 1Ep. 10
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
Jul 10, 2023•43 min•Season 1Ep. 9
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
Jun 26, 2023•59 min•Season 1Ep. 8
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
Jun 20, 2023•59 min•Season 1Ep. 7
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
Jun 12, 2023•49 min•Season 1Ep. 6
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
Jun 05, 2023•49 min•Season 1Ep. 5
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
May 30, 2023•46 min•Season 1Ep. 4
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have rec...
May 22, 2023•57 min•Season 1Ep. 3
DISCLAIMER : Rabah & Chase go 25 minutes on their personal stories so if you want to skip and get to the meat of the episode, feel free! Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams ca...
May 15, 2023•1 hr 1 min•Season 1Ep. 2
Welcome to the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startup coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have recorded this." Has now...
May 02, 2023•50 min•Season 1Ep. 1
