S1E10: The 8 Core Purchasing Moments
Episode description
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 10, they dive into:
- The cultural moment created by the Oppenheimer & Barbie Global Opening
- The 8 purchasing moments and how to use them
- How seasonality plays into the purchasing moments
And more!
Enjoy!
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