S1E11: Luxury Experiences are easier to create than you think
Episode description
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (CMO @ Heatmap.com) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 11, they dive into:
- What it takes to build a luxury experience
- How SaaS teams can leverage luxury experiences to create meaningful customer relationships
- How not every brand is meant to be a luxury product
And more!
Enjoy!
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