S1E3 - Magic Moments aren't Aha Moments

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 3, Rabah & Chase dive into:

- What a magic moment is and why it matters
- How companies miss where Magic Moments happen offline
- How an AHA moment can be confused with a magic moment
- What your data you should look like to prove a magic moment exists

And more! 

Enjoy! 

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Share the episode with your friends and let us know what you think!