Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Dr. Anna Paltseva to the show! Dr. Paltseva works for the University of Louisiana - Lafayette as an Assistant Professor of Environmental Sciences. She also works at the University's Delta Urban Soils Laboratory. This is a conversation you don't want to miss! You'll get practical advice on incorporating scientific practices into your business, how soil quality impacts plant health, why staff a...
Apr 13, 2023•53 min•Season 9Ep. 7
Let us know if there's a topic you'd like us to cover! In this episode of Green Industry Perspectives, Jay Worth welcomes Mandy Hall to the show! Mandy is the President of Top Tier Trees in Marietta, Georgia. Mandy and her husband started Top Tier Trees after experience working in larger, national tree care companies and saying to themselves, "We can do this better." In her interview, Mandy explains why vision is so important for your company, what it truly means to be "employee-centric," and ho...
Apr 06, 2023•38 min•Season 9Ep. 6
Let us know if there's a topic you'd like us to cover! In this episode, Jay Worth welcomes Tony Ricketts to the show! Tony worked in the landscape industry and realized quickly that he didn't enjoy the work but loved the industry and the people. He combined a passion for a digital workspace with his knowledge of the Green Industry, and Lawnline Marketing was born! During the conversation, Tony gives us his keys to success: systems for operations and training, consistent marketing and recruiting ...
Mar 30, 2023•51 min•Season 9Ep. 5
Let us know if there's a topic you'd like us to cover! In this episode, Jay Worth welcomes Jon Foote to the show! Better known on the internet as The Industrial Tarzan, Jon is a contract climber. Kind of like how companies hire a "fractional" CFO or Marketing Manager, Jon contracts with companies on jobsites where they need a climber but can't afford to bring one on payroll full-time. During our conversation, Jon talks about how safety-minded culture, comraderie, and knowing your numbers are cri...
Mar 23, 2023•43 min•Season 9Ep. 4
Let us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Nick Carlson to the show! Nick is the Founder and CEO of Mulch Mate USA. Mulch Mate is a product that allows you fill a wheelbarrow with bulk materials (mulch, stone, etc.) in seconds from the back of a truck. They also make other innovative time-and-labor-saving products. Since he works with landscaping companies of all sizes from all across the country, Nick has a unique perspective to offer. He discusses t...
Mar 16, 2023•54 min•Season 9Ep. 3
Let us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Zach Richards to the show! Better known as "ZigZag Man," Zack is a contract climber. He travels and works for tree companies that need a climber for a job, but don't have the work to support keeping an expert climber on staff. Zack has a huge Instagram presence (over 13,000 followers) and a successful YouTube channel. On the show, he discusses the importance of getting Sales personnel some field experience, a...
Mar 09, 2023•36 min•Season 9Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome to Season 9! Jay Worth welcomes John Lewis to the show! John is the Manager for Member Engagement (Midwest) for the Tree Care Industry Association (TCIA). They discuss investing in your team, planning for success, and an improvement mindset. Connect with John on LinkedIn Email John: jlewis@tcia.org Call or Text John: 603-792-1292 Visit the TCIA Website...
Mar 02, 2023•44 min•Season 9Ep. 1
Let us know if there's a topic you'd like us to cover! In this episode of Green Industry Perspectives, Jay Worth welcomes Billy Otteman to the show! Billy is the Director of Marketing or Scythe Robotics. Scythe makes some of the sturdiest commercial-grade autonomous mowers in the world. We discuss how he got into the Green Industry, the history of robotic mowers, and how you can prepare your company for the future of landscape maintenance. Connect with Billy on LinkedIn Visit Scythe Robotic's We...
Feb 02, 2023•54 min•Season 8Ep. 10
Let us know if there's a topic you'd like us to cover! In this episode of Green Industry Perspectives, Jay Worth welcomes Megan Bujnowski to the podcast! Megan is the CEO and Lead Trainer at Upward Training and Development, a safety and training consultation firm for Arborists and Tree Care companies. Growing up in New England, Megan started in Tree Care through a vocational training program in forestry at her high school and hasn't looked back. She currently travels and teaches safety and arbor...
Jan 26, 2023•45 min•Season 8Ep. 9
Let us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Claire & Charlie Goldman to the show! They are the Principles at R&R Landscaping in Waverly, Alabama (just outside Auburn). We discuss being self-aware as a leader, how to invest in your team, and what leading by example should look like. They're also really open about making decisions and operating a business as a husband-and-wife team. This is a very common dynamic in Green Industry companies, so yo...
Jan 19, 2023•45 min•Season 8Ep. 8
Let us know if there's a topic you'd like us to cover! In this episode of Green Industry Perspectives, Jay Worth welcomes Chris Olson to the show! Chris literally grew up around trees. Spending much of his formative years in the woods, Chris developed a passion for trees at a young age. Since then, he's been determined to find a better way to perform tree care. He's got a unique business model that is highly profitable and sustainable for both people and trees. Follow Chris on LinkedIn Visit Ols...
Jan 12, 2023•59 min•Season 8Ep. 7
Let us know if there's a topic you'd like us to cover! In this episode of Green Industry Perspectives, Jay Worth sits down with well-respected Green Industry executive Beth Berry. Beth has decades of experience building teams and businesses in the Green Industry. She's been in leadership on small teams all the way through companies with national reach and hundreds of millions of dollars in revenue. During this episode, Beth shares her insights on how to navigate major changes in your company suc...
Jan 05, 2023•49 min•Season 8Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, host Jay Worth interviews Pam Dooley, owner of Plants Creative Landscapes in Atlanta, Georgia. Pam is also on the board of the Georiga Green Industry Association (Urban Ag Council) and is a member of the executive team board for the National Association of Landscape Professionals (NALP), where she is also heavily involved in NALP's Women in Landscape Network. During our conversati...
Dec 29, 2022•35 min•Season 8Ep. 5
Let us know if there's a topic you'd like us to cover! In this episode of Green Industry Perspectives, Jay Worth welcomes Phil Sims to the show! Phil is the CEO of Integrity Tree Services, an employee-owned company with multi-state reach across the Midwest. During the conversation, Phil and Jay discuss how to be a leader that pushes for the best, what displaying a passion for the work looks like, and creating a "we" culture where people feel included and valued. Follow Phil on LinkedIn Visit Int...
Dec 22, 2022•39 min•Season 8Ep. 4
Let us know if there's a topic you'd like us to cover! Hannah Brown is a Search Engine Optimization (SEO) expert. She's spent years helping Tree Care, Landscaping, and other home service businesses get better results from their online efforts and growing local businesses in the process. She joins to show to explain how search engines work and what you can do to get more leads from the internet. Connect with Hannah on LinkedIn Visit YDOP's Website Email Hannah: hannah@ydop.com...
Dec 15, 2022•42 min•Season 8Ep. 3
Let us know if there's a topic you'd like us to cover! In the second episode of Season 8, we'll talk with Paul Squierdo. Paul is the Principal at PFS Designscapes, a design/build consultation firm. Paul has an extensive background in Sales and Project Management. We talk about how to improve communication in your company so there's less friction between sales and production, and how improving this communication is good for your clients and your bottom line. Connect with Paul on LinkedIn Email Pa...
Dec 08, 2022•49 min•Season 8Ep. 2
Let us know if there's a topic you'd like us to cover! Welcome back to a fresh season of Green Industry Perspectives! We kick off this season of the podcast with Angelique Robb! Angelique stumbled into the Green Industry by accident. What started as a passion project in her backyard led to running her landscaping and design/build company while she lived in Scotland. Today, Angelique is the Managing Director at SYNKD, an industry publication aiming to holistically sync the Green Industry's landsc...
Dec 01, 2022•44 min•Season 8Ep. 1
Let us know if there's a topic you'd like us to cover! Who was your mentor in the industry? For our host, Jay Worth , that mentor was Jason Holder. The key to success, according to Jason, is what he describes as "Old School Americana." When you take care of your people, take care of your customers, and "do the right thing," you'll win. In this episode, we unpack what that Old School Americana looks like. How do you take care of your people in a way that keeps them around? What does taking care o...
Nov 03, 2022•45 min•Season 7Ep. 10
Let us know if there's a topic you'd like us to cover! Thanks for coming back to another episode of Green Industry Perspectives! Today, we're talking about something we all personally value but can be overlooked in a hurry to complete work - safety. Chris Long, Safety Manager for JVI Group, shares his journey to becoming a safety inspector. A severe injury in his family and a challenging conversation that followed shaped his perception of workplace safety. Chris shares how building relationships...
Oct 27, 2022•43 min•Season 7Ep. 9
Let us know if there's a topic you'd like us to cover! In the latest episode Green Industry Perspectives, we're bringing the Thunder from Down Under! Daniel Fuller, host of the Plants Grow Here podcast and owner of the first Green-Industry-specific job board HortPeople.com, joins the show! Daniel is a certified horticulturist in Australia, and he's spoken with dozens of business owners and Green Industry leaders from around the world on his podcast. During our conversation, we discuss company cu...
Oct 20, 2022•46 min•Season 7Ep. 8
Let us know if there's a topic you'd like us to cover! "Businesses don't grow. They're not organic. People are. So, if we grow our people, we grow our business." That's just one of the many insightful ideas in Season 7, Episode 7 of the Green Industry Perspectives Podcast! We welcome Thane Isaacs of Innovations Tomorrow to the podcast. Thane has decades of Green Industry experience (including turning a profit in landscape maintenance in his first year on the job!) and is a John Maxwell Certified...
Oct 13, 2022•45 min•Season 7Ep. 7
Let us know if there's a topic you'd like us to cover! Thanks for joining us for another episode of Green Industry Perspectives! In Season 7, Episode 6, we welcome Scott Lesak to the show! Scott is the owner of Kasel Rocks Landscape Company in Allentown, Pennsylvania. He discusses his personal challenges in overcoming alcoholism while trying to build his business and maintain a family life. His personal journey led him to transform his business as well. The company culture at Kasel Rocks is so s...
Oct 06, 2022•43 min•Season 7Ep. 6
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode (Season 7, Episode 5), we speak with Todd Burgard from Burgard Agency. After leaving the military, Todd started his own creative and marketing company, the Burgard Agency. With his company, Todd has deep experience working with Green Industry companies, creating award-winning ad campaigns for landscape companies. Todd discusses branding and how to brand your business effectively in...
Sep 29, 2022•40 min•Season 7Ep. 5
Let us know if there's a topic you'd like us to cover! Welcome to Season 7, Episode 4 of the Green Industry Perspectives podcast! In this episode, we welcome Bob Kandratavich, Account Manager at Tomlinson Bomberger Lawn Care, Landscape, and Pest Control. Tomlinson Bomberger offers Lawn Care, professional Arboricultural services, Plant Health Care, Landscape Maintenance, and Design/Build services in addition to structural Pest Control and Mosquito Control. Bob has nearly 50 years of experience in...
Sep 22, 2022•46 min•Season 7Ep. 4
Let us know if there's a topic you'd like us to cover! In this short episode of Green Industry Perspectives, we talked to Carla Policastro, owner of Cycle CPA, while at the NALP Elevate 2022 conference. Carla shared some amazing insights on what Green Industry companies should do now to ensure they wrap up 2022 well and how to start getting ahead on the 2023 season. This is five minutes well spent! Follow Carla on LinkedIn Visit Cycle CPA's Website...
Sep 20, 2022•5 min
Let us know if there's a topic you'd like us to cover! We're speaking to some of the best minds in the Green Industry at the NALP Elevate 2022 conference! In this short episode, we speak with Jeff Wraley from Groundwork, one of the conference speakers here. If you want to know how to make 2023 one of your best years ever? Listen to Jeff's insights on how to smash your goals next year! Follow Jeff on LinkedIn Visit Groundwork's Website...
Sep 20, 2022•6 min
Let us know if there's a topic you'd like us to cover! Another bonus mini-episode coming in! We talk with Tony Ricketts, owner of Lawnline Marketing, about what you should be doing to maximize the rest of 2022, and what you need to start thinking about for 2023. (Hint: plan your digital marketing NOW!) Follow Tony on LinkedIn Visit Lawnline Marketing's Website...
Sep 20, 2022•6 min
Let us know if there's a topic you'd like us to cover! Coming to you directly from the National Association of Landscape Professionals ELEVATE 2022 event in Orlando, we talked with Chad Diller, Vice President at Landscape Leadership, about how to leverage the power of video and how to properly use it as an asset in your business. Follow Chad on LinkedIn Visit Landscape Leadership's Website...
Sep 20, 2022•9 min
Let us know if there's a topic you'd like us to cover! While at the NALP's ELEVATE 2022 event, we're asking some of the top Green Industry minds two questions: What do companies need to do in order to close out 2022 well? What should companies be doing NOW to prepare for a great 2023 season? We start out our series with Jack Jostes of Ramblin Jackson. Tune in for quick ideas on finishing strong and getting ahead for next year! Visit the Ramblin Jackson Website Follow Jack on LinkedIn...
Sep 19, 2022•5 min
Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives presented by SingleOps! This is the third episode in Season 7, and we're joined by Eric Schultz from Journey Alliance. Eric started in the Green Industry at 18 years old, and by 21, he was an Operations Manager for a company that focused on commercial maintenance. He left a few years later and started his own company focused on residential clients during the Great Recession. He was able to successf...
Sep 15, 2022•46 min•Season 7Ep. 3
