Hello, sunshine! Today's episode we uncover what it takes to become an in-demand family photographer. From marketing, onboarding, approach to prompting a session, how to nurture and build rapport with your clients! Tune in to boost your inquiries today! 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie 🧡APPLY for Passion To Profit! - https:/...
Sep 10, 2024•28 min
I'M ON ABC'S NEW GAME SHOW CALLED LUCKY 13!!!! This was such a wild experience and I can't wait to share more with you! But in the meantime, tune in Thursday August 29th at 8pm cst to watch live on ABC, or stream it on Hulu! Screenshot you watching the episode and tag me on social media so we can share this experience together as a virtual watch party!!!! https://www.instagram.com/racheltraxler/
Aug 28, 2024•7 min
Hello, sunshine! Today's episode sheds light on feeling low if you think your bookings are low as well. I talk about not only what to do about it, but how to create a strategy around making it happen as well. Tune in to boost your inquiries today! 👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie 🧡APPLY for Passion To Profit! - https://rache...
Aug 27, 2024•17 min•Ep. 174
Hello, sunshines! Waitlisting your Senior sessions might be the secret to a fully booked and highly in-demand calendar. In this episode, we cover what waitlisting can look like for you, how to market your waitlist when you're not booking, and how you can position demand around it. Tune in to hear Emily's process and how you can start implementing this into your own strategy today! 👉 DM me on IG https://instagram.com/racheltraxler 🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxl...
Aug 20, 2024•25 min
Hello, sunshines! Today we are breaking down the 3 types of funnels you need in your Photography Business this year. If you can incorporate even at least one of these to start, and then work your way to having all 3 of them.. you'll be golden in gaining more visibility and getting more traction and inquiries in your inbox too! Tune in to learn the 3 funnels and how you can start implementing them into your business this year. ✨HONEYBOOK trial to set up your automations - get 30% off here https:/...
Aug 13, 2024•19 min
Hello, sunshines! Don't let your landing page flop. In this episode, I'm sharing my highest converting tips to help you keep an engaged audience, grow your email list, and convert your ideal clients. I share actionable steps for what changes you can make to your landing pages today so you can see results faster! 🎙️ Episode Highlights: Using Landing Pages for your Photography: What using landing pages for your services can look like as a Photographer The Exact things NOT to have on your page: ta...
Aug 06, 2024•31 min•Ep. 171
Hello, sunshines! Today we are exploring strategies to consistently book weddings by focusing on connection-driven lead generation. We go over the importance of systemizing lead generation, staying true to your brand, and avoiding the fear of being 'salesy.' Key points include the significance of networking, growing your email list, increasing brand awareness, leveraging other people's audiences, and systemizing your processes. I share my actionable steps for mastering these systems and adapting...
Jul 09, 2024•20 min•Season 1Ep. 170
Hello, sunshines! Today on the Gold Biz Podcast, we are diving into the challenges and strategies for talking about yourself as a photographer. Discover effective ways to use your brand voice, write compelling bios, and create impactful messaging. I share my personal struggles and offer five actionable tips to help you confidently convey who you are and what you do. From crafting a simple one-liner to developing a problem-solution focus, learn how to articulate your unique value effortlessly. Tu...
Jul 03, 2024•20 min•Season 1Ep. 169
Hello, sunshines! I am joined by John Bunn from ' How to Film Weddings ' to discuss the impact of networking with vendors on increasing bookings and inquiries. We explore effective strategies for networking, how to identify the right vendors to connect with, and the importance of providing value and building genuine relationships. John shares his personal experiences and insights on long-term networking benefits, differentiating approaches for vendors and clients, and systemizing the networking ...
Jun 25, 2024•32 min•Season 1Ep. 167
Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all as...
Jun 18, 2024•25 min•Season 1Ep. 166
Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software, and the role of a professional money team. Danielle also covers how to calculate accurate income and...
Jun 11, 2024•24 min•Season 1Ep. 165
Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and time blocking, the use of project management tools like Asana, and the significance of documenting proc...
Jun 04, 2024•25 min•Season 1Ep. 164
Hello, sunshines! Eden Strader is here to dive into the essential elements of creating a unique and competition-proof photography brand. We discuss how to stay true to your mission while adapting to industry changes, and offer actionable steps to lay a strong business foundation. Eden shares insightful personal branding stories and practical advice on incorporating storytelling and personal traits into your business. This episode provides valuable guidance on making your brand a true reflection ...
May 30, 2024•27 min•Season 1Ep. 163
Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains the rights photographers have to their images, the misuse by vendors, and the legal implications involved. Y...
May 21, 2024•33 min•Season 1Ep. 162
Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photog...
May 14, 2024•26 min•Season 1Ep. 161
Hello, sunshines ! I am SO excited to share my chat with Breeanna Farmer about bringing new girl energy to your business. It is going to make you explore the spark that you had at the start of your photography journey. Breeanna talks about how embracing this mindset changed her business, shares some tips on how to reality check yourself in moments of self-doubt, and making connections. Don’t forget to DM me and tell me what part of this episode you love the most! ☀️Extras!☀️ Join Passion To Prof...
May 07, 2024•25 min•Season 1Ep. 160
Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! You’re going to learn what public relations means for your personal brand or business and why it matters, How to craft compelling pitches that highlight...
Apr 30, 2024•27 min•Season 1Ep. 159
Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. You’re going to get insight into preparation, communication with clients, and techniques for creating impactful detail shots that enhance the storytelling of the wedding...
Apr 23, 2024•30 min•Season 1Ep. 157
Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency ...
Apr 09, 2024•27 min•Season 1Ep. 156
Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colo...
Mar 26, 2024•29 min•Season 1Ep. 154
Hello, sunshines! I am SO excited to bring you this interview with Brittnie Renee who has mastered the art of 15-hour work weeks. We dive into the challenges of being constantly busy as an entrepreneur and parent, and how to structure your days for increased efficiency and productivity. Brittnie shares her journey from working exhaustively to intentionally structuring her time to be present for her family while still advancing her photography business. Key strategies include task prioritization ...
Mar 19, 2024•27 min•Season 1Ep. 154
Hello, sunshines! I’m SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your indivi...
Mar 05, 2024•30 min•Season 1Ep. 153
Hello, sunshines! If you have tried mini-sessions before and didn’t feel successful, or if you have never tried mini-sessions (and had no plans to), I bet this episode with change your mind! Kayla shares tips and strategies on how to be successful in running mini-sessions. We talk about starting with the desired profit, offering a great client experience, having an effective marketing strategy that includes creating scarcity and urgency, and getting upfront full payments during booking. You are ...
Feb 27, 2024•31 min•Season 1Ep. 152
Hello, sunshines! I cannot wait for you to hear this conversation with Kaitlyn Blair. We discuss productivity, organization, and overcoming overwhelming tasks for business entrepreneurs and photographers. The conversation steers toward understanding how important automation and project management tools are in increasing productivity. You are going to learn how to beat the struggle of getting organized! Don’t forget to DM me and tell me what part of this episode you love the most! ☀️Extras!☀️ You...
Feb 20, 2024•24 min•Season 1Ep. 151
Hello, sunshines! I am SO excited for you to listen to this episode with Natasha from ShineWithNatasha. We talk about the importance of video marketing on Instagram and she shares her personal journey of overcoming the fear of being visible on the platform. We talk about using all the features of Instagram, such as reels, stories, live, and feed posts. You are not going to want to miss the useful strategies for different stages of the follower journey, from visibility to conversion. This episode...
Feb 06, 2024•31 min•Season 1Ep. 150
Hello, sunshines!! I am SO excited to share some insights into creating effective pricing guides! It’s important to not overwhelm clients with information in guides and resources, so we are going to break down the workflow into four phases: Onboarding and booking, Nurture, Delivery, and Offboarding. I’m going to outline how to structure a successful pricing guide so you can not only book your dream clients, but enhance your client experience! Don’t forget to DM me and let me know what part of th...
Jan 30, 2024•21 min•Season 1Ep. 149
Hello, sunshines! I am SO excited to bring you this episode with Kennidy Nicole. We discuss the importance of harnessing a positive mindset to achieve business success. We talk about 1% thought change and how this minor shift can significantly improve personal and empower your business growth!! Get ready to use practical exercises and apply this to your business! We can’t wait to celebrate your wins! DM me on Instagram and let me know what part stuck out to you the most! ☀️Extras!☀️ Try your FRE...
Jan 23, 2024•28 min•Season 1Ep. 148
Hello, sunshine! Are you ready to turn into a go-to and irresistible photographer? Today I am beyond excited to share this talk with KT Merry! She is an experienced professional in the photography industry, and today she shares her insights on becoming an exceptional photographer. She highlights the five secrets: defining personal success, developing a unique perspective, balancing creativity and business acumen, examining personal financial beliefs, and prioritizing personal holistic growth and...
Jan 16, 2024•34 min•Season 1Ep. 147
Hello, sunshines! I am SO excited to introduce you to Aftershoot’s Justin, a wedding photographer and Vice President of Aftershoot, an innovative AI-based photo-culling and editing program. We discuss how Aftershoot allows users to remove the tedious aspects of photo editing, by using AI to understand and adopt the user's style. The program also offers unlimited photo editing, a huge advantage over competitors. We also highlight how the AI culling and editing tool can revolutionize photographers...
Jan 10, 2024•29 min•Season 1Ep. 146
Hello, sunshine! We are taking a peek behind the curtain in this chat with Trent! We are giving you an inside look into our daily life, future plans, and overall thoughts as we embark on a new year. DM me on Instagram and let me know what part stuck out to you the most! ☀️Extras!☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Come apply for my coaching program, Passion To Profit , if you are ready to completely change your business and...
Jan 04, 2024•26 min
