In this episode of the Gold Biz podcast, I am going to answers questions from YOU about balancing my roles as a photographer, business owner, and mother. I’m going to share insights into the ups and downs of running a business, including the need to stay productive and adopt tools for lead generation, strategies to avoid burnout, and how to respond in periods of low inquiries. If you have any more questions for me, DM me on Instagram and let me know if you want another episode like this! ☀️Extra...
Jan 02, 2024•39 min
Hello, sunshine! In this episode of the Gold Biz Podcast, we are going to dive into the highlights, failures, and lessons witnessed in my personal and professional life during 2023. We reflect on team role changes, client relationships, and the importance of setting boundaries. Learn my Three F’s and how it is going to help re-emphasize the importance of maintaining a strong work-life balance in 2024. I hope this episode shows you that you are not alone no matter how your 2023 looked! DM me on I...
Dec 28, 2023•30 min
Hello, sunshines! How can you take your personal branding, your business branding, and your marketing strategies and tie them all together? This week, Nathan Chanski is here to answer allll of that and more! You are going to walk away from this episode with SO much knowledge, and want to review your business! Make sure you DM me and let me know which tip you loved the most! Nathan Chanski is a Wedding Photographer, Business Coach, and Course Creator based in Grand Rapids, Michigan. He runs a ful...
Dec 26, 2023•41 min
Hello, sunshines! What's the best way to get out of business debt? Is there a difference between good and bad debt? Should I be working at trying to get out of debt? These are all questions that we're going to tackle in today's episode with Gina Knox. Make sure you DM me and let me know which tip you loved the most! Leave a review for a chance to be entered into this month’s giveaway! Gina is the founder of Gina Knox Coaching that specializes in working to provide entrepreneurs with the skills t...
Dec 19, 2023•29 min
Hello, sunshine! I'm so excited to bring you this episode with Carley Mae. If you feel like you're struggling to grow on Instagram, this episode is going to help you out! You don't want to miss it! Make sure you DM me and let me know which tip you loved the most! Check out Carley's Instagram ! Leave a review for a chance to be entered into this month’s giveaway! ☀️Extras!☀️ You're going to want to join me for coaching! Come check out Passion To Profits ! Want some presets to elevate your images?...
Dec 12, 2023•26 min
Hello, sunshines! Today I have with me India Earl, and we are talking about the three mistakes that you're making in your pricing. You know her, you love her. She specializes in balancing strategy and passion to financially empower photographers. We're going to be talking about three common pricing mistakes that you might be making and how to fix them. Believe me, you are going to want to take notes today! Make sure you DM me and let me know which tip you loved the most! India Earl is a photogra...
Dec 05, 2023•39 min
Hiii Sunshines! Welcome back to The Gold Biz Podcast. This week I had the pleasure of chatting with the amazing, Gina Knox. Gina is a financial coach and the founder of Gina Knows Money. With a background in finance and accounting, Gina helps entrepreneurs and small business owners gain control of their finances and build wealth. She is passionate about helping her clients create financial stability and achieve their financial goals. During our chat, Gina dropped some serious truth bombs on how ...
Nov 28, 2023•33 min
"How you leave in an experience is just as, if not more important than how you start it." Hi Sunshines! I'm so glad you’re here! In this episode, we're going to uncover the secret sauce behind booking more photography clients using the fascinating concept of the primacy recency effect. Trust me, it's a psychological phenomenon that will blow your mind! Humans have a tendency to remember the first and last things they encounter in an experience more vividly than anything in between. It's like hav...
Nov 21, 2023•11 min
"You're not just selling a product, you're selling an experience." Hi Sunshines! I'm so glad you’re here! This week we’re diving into ways to boost your album sales. This week I'm stressing the importance of selling albums and highlighting the emotional experience they provide. I’m giving away tips on marketing campaigns, email sequences, and overcoming objections to increasing album sales. This quick solo talk i'm spilling all the tea with so many tips and tricks you’re going to want to take no...
Nov 14, 2023•17 min
"Using automation in your marketing strategy helps eliminate manual tasks and create a client experience that's consistent every time." Hi Sunshines! I’m so glad you’re here. In this episode, we're diving headfirst into the world of marketing automation. As a business owner, it's crucial to keep your marketing tasks automated while still delivering a personalized and authentic client experience. I’m sharing several tricks on how to achieve this, including using a CRM system to streamline process...
Oct 31, 2023•15 min
"You're just a photographer. You're really just there to capture the moments, but sometimes it might not happen." Hi Sunshines!!! ☀️Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is Paige Griffin, or you may know her as “The Legal Paige.” Paige Griffith is a lawyer and the founder of The Legal Paige, a company that provides legal resources and contract templates specifically tailored for photographers. With her expertise in the photography industry, Paige he...
Oct 24, 2023•35 min
"You have to go out and create opportunity for yourself if you want to gain more visibility." Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! In today's episode, we’re chatting about five ways to become wildly visible as a wedding photographer. Blogging and SEO: Blogging helps build credibility, position oneself as an expert, and generate traffic through optimized blog posts. Collaborate with other vendors: By collaborating with other vendors, photographers can serve a ...
Oct 10, 2023•15 min
Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! In today's episode, we chat about something crucial for every photography business – tracking those KPIs! These little numbers hold the key to unlocking the treasure chest of your photography empire! Join me as we navigate revenue, client acquisition and retention, booking metrics, marketing, and online presence, social proof, brand reputation, and operational efficiency. We're not just crunching numbers here; we're unveil...
Sep 19, 2023•20 min
Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! This week, I'm super excited to chat with you about something close to my heart: creating your very own "money magnet" in the photography industry! I can't stress enough how vital it is to have a crystal-clear signature offer and to spot those gaps in the industry. It's like a treasure hunt for your photography business! Do things differently, be a trailblazer, and offer something so unique that clients can't help but be d...
Sep 12, 2023•11 min
"Your blog should have a desired outcome before you create it." Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is the amazing Katrina Waardenburg. She's a blogging and Pinterest wizard with over four and a half years of experience under her belt. Katrina's got a knack for helping businesses create blog posts that not only shine on Google but also bring in those precious inquiries. In this episode, Katrina and I are diving deep into the art o...
Sep 05, 2023•26 min
Hi Sunshines!!!☀️Welcome back. This week, we are joined again by the incredible Val Marlene. Val is a former wedding photographer turned financial coach for women creative entrepreneurs. She helps these entrepreneurs take control of their money and time to create a balanced and successful life. In this episode, Rachel continues her conversation with Val about the importance of finances for creative entrepreneurs. They discuss how to define success in terms of finances, the significance of work-l...
Aug 29, 2023•24 min
Hi Sunshine!!!☀️ Welcome back. This week we are joined by the incredible Val Marlene. Val is a former wedding photographer turned financial coach for women creative entrepreneurs. She helps these entrepreneurs take control of their money and time to create a balanced and successful life. In this episode, Rachel and Val discuss the work-life balance challenges for entrepreneurs. They emphasize the importance of setting boundaries, defining priorities, and valuing one's own time. They also discuss...
Aug 22, 2023•25 min
Hello, sunshine!! ☀️This week we are joined by the lovely Grace Torres! Grace is a highly successful wedding photographer based in Florida. Her work has been featured in prestigious publications such as Vogue, CNBC, and Brides. With her strategic approach to pricing, she could scale her business from $40k to $177k in just one year. Graces shares her journey to scaling her business and charging premium prices. Grace shares her insights on how she strategically raised her prices and the importance...
Aug 15, 2023•25 min
Hello, sunshine!! ☀️This week, we are talking all things growth and scaling! It is essential to prioritize building a solid foundation before attempting to generate more inquiries. Growth and scaling are distinct concepts, and it is crucial for business owners to be able to handle an increased client load before focusing on lead generation. Solid systems, workflows, and automation are crucial before expanding the business. Building a business is like playing Jenga, it requires a solid foundation...
Aug 10, 2023•7 min
Hello, sunshines!! ☀️ In this episode I'm discussing the various ways businesses can automate their marketing using AI. It’s so important to adapt to the changing landscape of AI and I share practical tips for implementing AI strategies into marketing plans. We’re covering topics such as email marketing and workflows, referral and testimonial automation, lead generation through landing pages, chat boxes on websites, online scheduling and booking, and automated client onboarding. There are so man...
Jul 20, 2023•13 min
Hello, sunshine!! ☀️In today's mini-episode, Rachel shares her initial thoughts on the new social media app, Threads. She discusses how the app allows for quick and easy content creation without the pressure of curating and perfecting posts. Threads provide an outlet for showing up as one's true self and sharing thoughts and personality in a more authentic way. Threads is creating a positive and fun space for connection and community. Key Takeaways: Threads allow for quick and easy content creat...
Jul 13, 2023•12 min
Hello, sunshine!! ☀️ This week we are joined by the lovely Jaiden Robinson a social media manager and algorithm expert! With a deep understanding of the ever-changing social media landscape, she helps businesses leverage the power of social media algorithms to grow their online presence and engage with their target audience. In this episode, we discuss the social media algorithm and how businesses can use it. Jaiden emphasizes that the algorithm is not a one-size-fits-all solution and that compa...
Jul 11, 2023•25 min
Hello sunshines!! ☀️This week I'm sharing three mindset shifts to help you get off the inquiry rollercoaster and bridge the gap between inquiries and bookings. It’s all about focusing on factors beyond the quality of your work, avoiding comparison to others, and embracing rejection as a learning opportunity. Don't let low bookings get in the way of marketing and running your business efficiently, and remember to share your favorite episodes with me on social media. Keep shining and we'll see you...
Jun 20, 2023•15 min
Hello, sunshine!! ☀️This week were are joined by the lovely Abbi Cooley and Nicole Kirshner, founders of Savvy the Workshop. This week we are talking all things building trust with clients, establishing a flow, and posing clients. We discuss the importance of having a good session flow when photographing couples. Relying solely on prompts can make the session feel choppy and uncomfortable, and going with the flow of the couple is better for creating a connection....and this process starts long b...
May 23, 2023•29 min
Hello, sunshine!! ☀️This week we are diving into the world of booking bottlenecks and how to overcome them in the buyer's journey. It's crucial to find that perfect balance between giving just enough information without overwhelming potential clients. Keep your website, marketing materials, and social media accounts clear, concise, and to the point. When it comes to pricing: there's no one-size-fits-all approach here. Experiment with displaying prices on your website or not, and remember to stay...
May 18, 2023•19 min
If you feel like inquiries have dipped this year, you are NOT alone! I'm seeing this across our industry and want to shed a little insight as to why it may be happening, along with some tips on how to book your highest packages ever - even with this trend! Make sure you listen to Episode 73 "3 Reasons You're Not Getting Inquries" and Episode 78 "10 Things To Do If Inquiries Still Aren't Coming In" !! Make sure you leave a review on Apple Podcasts to be entered into the podcast sweepstakes for th...
Apr 20, 2023•11 min
Hello, sunshine!! I am SO EXCITED about today’s episode! We have wedding videographer (and Bachelor star!) Susie Evans on to talk about getting started as a videographer and marketing when you move across the country. You will want to hear her final piece of advice because, lets be honest, we all need the reminder!! Make sure you leave a review on Apple Podcasts to be entered into the podcast sweepstakes for this month! ☀️Extras!☀️ Check out Susie’s Instagram , YouTube Channel , and Tik Tok ! Ge...
Apr 18, 2023•23 min
Hello, sunshine! If you are overwhelmed by Instagram, don't know where to start, or just don't feel like you have a consistent strategy to keep up and bring in to your wedding business, then today's episode is a really good one. I have Hannah with me from Sunny Social Collective talking all about how to approach Instagram in a really simple and sustainable way, and that's gonna really help with lead generation as well. I just know you will learn sooo much from this episode, so DM me and let me k...
Apr 13, 2023•26 min
Hello, sunshines! Today we're talking about how to run an aligned business, and we have with us, Eden Strader. She will break down how to stay in check with you and who you are as a person and how that aligns with your business, and knowing that you're not alone in this process and how often you should be doing this. We also talk over ways to ensure that you're keeping yourself in check and staying in your lane and how that will benefit you and your business overall. We've got a lot to talk abou...
Apr 11, 2023•25 min
Hello Sunshine!! Today's episode is kind of a treat because it is actually the recording of the interview that I did for Joy Michelle's Called To Both podcast. It's all about scaling your business while working part-time hours, which we all want to do, right? You can listen to Joy Michelle’s interview on the Gold Biz Podcast here or by listening to episode number 72! ☀️Extras!☀️ Listen to Joy’s podcast ! Love the Gold Biz Podcast? Leave me a review or rank us on Spotify ! It truly helps sooo muc...
Mar 30, 2023•39 min
