A recent alarming report from Nursing CE Central suggests that "in the last 3 years, 95% of nurses reported feeling burnt-out in their nursing position within the last three years" and that " 47.9% of burnt-out nurses report that they are actively looking for a less stressful position or to leave the nursing profession altogether." Source = HERE This all begs the question, what can nurses do today to pivot in the face of burnout ? One answer is to pivot into medical esthetics. In this episode, K...
Aug 15, 2022•41 min•Season 1Ep. 85
Doubling your revenue as a massage therapist is nearly an impossible task... nearly. But Carissa Densmore - the owner of Zatara Day Spa - found a way to do it. One that didn't bankrupt her physically, emotionally, or literally. After years of working as an HR executive, in a thankless position that didn't give her the space to have the impact on the lives of people that she wanted to, she decided to take the leap and launch her own spa. This episode is her story of how she brought Zatara Day Spa...
Aug 10, 2022•55 min•Season 1Ep. 84
Lynda McHugh is the owner of Euro Body Contouring in New Jersey. After working for years as a corporate trainer she took the leap and launched her own beauty business. She’s an example of what can happen when you start small (she launched out of a Chiropractors office). This episode covers: 1. The One Big Idea that guides her professional life. 2. The difference between mindsets of operating a beauty business as an owner VS a technician. The Art of Upselling Collage - what are collages? You need...
Aug 04, 2022•1 hr 2 min•Season 1Ep. 83
In this episode Leslee Cullum - the owner of Xtreme Make-Over in Alvord, Texas - and I discuss: Why and how creating a vision in the consultation room transforms the customer experience and your revenue. How she uses a - not so secret - secret social media strategy that creates a magnetic gravitational pull of new customers into her spa. The pull is so strong that it led her entire church to come in for Cryoskin treatments! How creating a personal monopoly is the fail-safe for standing out to de...
Jul 29, 2022•54 min•Season 1Ep. 82
Courtney Shull - the owner of So. Co. Face and Body in Sonoma, CA - is a PMU artist that has found a way to scale her business into a thriving, profitable, powerhouse offering body sculpting and other spa services. In this episode, we discuss how Courtney handles the top misconceptions in beauty today, how she positions her body sculpting package sales and her approach to re-investing back into her business. Connect with Courtney at www.socofaceandbodyworks.com . #CryoskinRevenueStories Let’s Co...
Jul 28, 2022•56 min•Season 1Ep. 81
Running a spa is hard. Maintaining your sanity in the face of hurdle after hurdle is harder. Nearly losing your life savings is harder still. But when you combine all of these forces together you find yourself in a herculean storm that stamps out all but the most elite of the elite. In this episode, Suzanne Shamblin - the owner of Skin Science in Tampa, Florida - shares her secrets for upgrading your internal systems to make your mind bulletproof so that YOU can create the spa business of your d...
Jul 28, 2022•55 min•Season 1Ep. 80
Windy Zabojnik - the owner of Texas CryoWorks - simply put is one of the most inspirational, sage, wise, and deeply moving women I have ever spoken to. Her story will move you to tears... If you implement half of the transformative truths she shares, your business will with near certainty ratchet up a notch and you will be more profitable. This is a power-packed episode that covers the transformative power of: Commitment of yourself and of your customers. T he Ask and why you should 'elevate you...
Jul 27, 2022•1 hr 34 min•Season 1Ep. 79
Travis Ála is an Area Director for iCryo - one of the largest cryotherapy franchises in America and is responsible for the revenue growth and team development of some of the most profitable locations. Taking franchise locations from five figures to six figures in monthly revenue is something Travis does on a routine basis and in this episode, we cover some of his secrets on how he does it. Connect with Travis on Instagram HERE Let’s Connect: We value your engagement! Share your thoughts, questio...
Jul 10, 2022•26 min•Season 1Ep. 78
Between The Great Resignation, COVID lockdowns that forced people to re-examine their priorities, and all the rest of the external influences in a world post-COVID, it's no wonder staffing shortage for spa teams remain a number one concern for many spa owners. And with the talent scarcity trend likely to continue for years to come it's vital that spa owners and directors proactively think through ways to make sure their staff is happy so they become team members for life, never tempted to seek e...
Jun 13, 2022•31 min•Season 1Ep. 77
Kris Dim and Jill Johnson from Total Sculpting are arguably some of the most inspiring people in Body Beauty Show history... maybe on Earth. After a paralyzing spinal cord injury that radically altered Kris' life and ability to continue competing as a world-renown IFBB professional bodybuilder, he and his wife Jill found a way to compete again in bodybuilding and the wellness business. This show will inspire you. Connect with Kris and Jill at www.totalsculpting.com #CryoskinRevenueStories Let’s ...
Jun 03, 2022•1 hr 7 min•Season 1Ep. 76
Some stories just grip you, pull you in, and have you on the edge of your seat dying to know just how exactly the protagonist went from, "it's all about to end" to the most incredible heroic underdog story victory. This story from Shauna is one of those. Shauna (the owner of The Tanning Co in Sun Valley, Idaho) nearly gave up on her dream of running a thriving salon in 2020 just as the pandemic was about to ravage the planet. But after several crux moments, Shauna found a way through and is now ...
May 05, 2022•1 hr 1 min•Season 1Ep. 75
This will be the highest knowledge per minute on this side of the internet for spa owners looking for advice on how to : Find high value clients. Retain those high-value clients. Keep up with technological advancements And other golden nuggets from one of the industry's most in-demand spa coaches, Maxine Drake from Maxine Drake consulting. You can connect with Maxine Drake at www.maxinedrake.com Connect with us on Youtube HERE or at artemis.co Let’s Connect: We value your engagement! Share your ...
May 04, 2022•16 min•Season 1Ep. 74
Spa directors! If you're looking for battle-tested secrets on how to hire in today's impossible hiring environment this is the show for you! Some of these insights might surprise you... Michelle Caron is the owner of Infinite Wellness Consulting and is a seasoned spa operations veteran with 25+ years of experience running luxury spas including one of the smallest spas in the Mariott Spa portfolio that was operating with the highest revenue per square foot of 300+ locations. You can connect with ...
Apr 26, 2022•1 hr 9 min•Season 1Ep. 73
This Artemis Customer Spotlight is with Amir Rostamirad, owner of Beautè Aesthetics in NYC. In the span of just a few months, Amir decided to buy four Endosphères units while only having three locations and plans on buying another 3 by end of the year. In this episode, Amir and I discuss not only the reason he decided to add multiple Endosphères but the impact it has had on his revenue. Amir also shares his positive experience with truSculpt® iD and what he has done to generate five figures a mo...
Apr 20, 2022•46 min•Season 1Ep. 72
Feeling stuck like? Feeling like your spa is in need of revenue rocket boosters? What if I told you, YOU hold the unlock code to hitting your wildest dreams and you just don't realize it.... yet? In this episode we hear how Sonya and Caitlyn tapped into the untapped resource of resources - the universe - and made an explosive $115k in their first 8 months through the - secret but not so secret - practice of manifestations and visualization. This one will leave you speechless... Connect with Sony...
Apr 12, 2022•1 hr 13 min•Season 1Ep. 71
Your success is downstream of your picture of yourself, the input you feed your mind, and the selection of your goals that ultimately serve to guide your subconscious mind to become the best version of yourself and by proxy, the best version of your spa. I can think of no one better to teach us this topic than DeeAnn Lensen the five-time best-selling author, coach, keynote speaker, spa consultant, and creator of Empowered Inside Out. This episode covers the three secret tools to manage your mind...
Apr 05, 2022•1 hr 24 min•Season 1Ep. 70
This episode captures the owner of Sky's Medspa - Erin Thompson - and her journey from insufferable burnout as a traveling nurse to now running a successful medspa where she has not only replaced the income she was making as a nurse but now has a path to wealth and financial independence. Erin is a beacon of hope for those of you out there who are staring at the clock every Friday night in your corporate job thinking, "gosh there's got to be more that I could be doing with my life" and a testame...
Apr 04, 2022•1 hr 2 min•Season 1Ep. 69
The saying, "if you're going through hell, keep on going" has a cute ring to it, until it is you who is in a state of hell. When you've exhausted all options, been beat down, chewed up, and seemingly spit out it's no wonder so many reach for the bell and choose to hit eject on their hopes, their dreams, and the future they could have otherwise had... if they just had the grit missing ingredient to get them through. The story of Kimberly Bryan - the owner of Purely Kneaded in Reno, NV - is the mo...
Apr 01, 2022•1 hr 21 min•Season 1Ep. 68
Michelle Caron is the owner of Infinite Wellness Consulting and is a seasoned spa operations veteran with 25+ years of experience running luxury spas including one of the smallest spas in the Mariott Spa portfolio that was operating with the highest revenue per square foot of 300+ locations. This episode covers the lessons and best practices Michelle has learned over those 25+ years. If you operate a spa and have struggled in creating the revenue you want, controlling the costs that eat at your ...
Mar 29, 2022•1 hr 36 min•Season 1Ep. 67
Maxine Drake is an absolute powerhouse in esthetics. With years of experience and an ocean of fascinating intellectual property, it's no wonder she's one of the most sought-after esthetician coaches on the planet. In this Ultimate Guide, Maxine and I unpack the secrets to knowing when you're ready to hire your first team member, the interview process, how to prepare for their onboarding, and methods to hone your leadership abilities. Connect with Maxine at maxinedrake.com Catch her Beauty Busine...
Mar 18, 2022•1 hr 7 min•Season 1Ep. 66
Looking for an 'easy button' to lift your ranking in Google and double your appointments by tailoring your customer acquisition channel to appeal to Millenials? This is the episode for you. In this episode, Brian Loebig (owner of Loebig Ink) and I unpack some creative ways that you likely haven't considered to up your marketing game like the 5-minute trick that doubled appointments each week for three weeks for one of his clients, what was just announced with Google Analytics, and highly actiona...
Mar 17, 2022•1 hr 5 min•Season 1Ep. 65
When was the last time you stopped to consider how your space is impacting you, your success and how your customers feel as they enter your spa, chiropractic clinic, or massage studio? Think the aesthetic of your space doesn't matter? Guess again... In this episode, Carolyn, the founder of Crossfields Chiropractic Office Design, and I explore the impact of all things interior design: color profiles, psychoacoustics, furniture layout, the effect of lines in your space, how function follows form, ...
Mar 17, 2022•1 hr 19 min•Season 1Ep. 64
Could it be the mindset is the magic key that unlocks your potential? Colleen would argue so and her results show it. After just 5 months of operating her spa, Inspired Beauty, Colleen Commissio has generated nearly $100k in revenue with zero prior spa operation experience. Her story is a true source of inspiration. Tune into this episode as we unlock Colleen's brain to see how she did it. Connect with her at... https://www.inspiredbeauty.boutique/ Check out Into The Magic Shop on Amazon (not an...
Mar 15, 2022•1 hr 1 min•Season 1Ep. 63
Everyone needs a coach, do you have one? Salon owners, this is the show for you. Kelly Shaw is the premier salon coach in the UK. With over 25 years of industry experience, managing resort spas and their multi-million-pound budget, to the operation of her own successful spa, Kelly is one to listen to. In this episode we cover: The 'hidden enemy' that’s silently destroying your ability to succeed and how you can beat it, overnight! The 6 simple steps you can follow to create a **‘motivated’** tea...
Mar 10, 2022•1 hr 16 min•Season 1Ep. 62
This is the episode you've been waiting for spa owners : ) Kay and Shannon are the co-founders of Body Contouring Academy, Sculpt Away Body Shaping Beauty Lounge in San Antonio, TX (which generated 7 figures their first year in operation) and the co-authors of Body Contouring 101: Your Complete Guide to Getting The Body You Want Without Surgery. This episode covers the three secrets to their success in their first year that led to them generating over a million dollars in revenue. Secret #1 → Th...
Mar 07, 2022•1 hr 21 min•Season 1Ep. 61
Dan Martini is the owner and founder of One-Stop Revenue a marketing agency built to serve the Wellness and Fitness space. This episode covers the four vitals of marketing: 1. Always be marketing and how to do it! 2. Direct response marketing. 3. How to craft your specific offer. 4. Why you should follow the numbers. Connect with Dan at https://www.onestoprevenue.com/home Connect with us on Youtube HERE or at artemis.co Let’s Connect: We value your engagement! Share your thoughts, questions, or ...
Mar 04, 2022•52 min•Season 1Ep. 60
Diana Jenner is the founder of Orchids Retreat Beauty Salon and Wellness Clinic in the UK. She is an industry veteran with 20 years of experience in beauty therapy, a Dermalogica Brand Ambassador, skin expert, and certified aromatherapist that has scaled her business through adversity after adversity as we uncover during the show. This episode covers a lot including: How Diana was able to re-build her practice after finding herself with only two pennies to her name. What she did to survive the C...
Feb 09, 2022•1 hr 9 min•Season 1Ep. 59
Staring out the window of a major retail center in NYC, Shannon Lee Marks (owner of Shannon Lee Esthetics) thought to herself, "I am not where I am supposed to be." So she buckled up, buckled in, and doubled down on betting on herself to create what is now one of the hottest up-and-coming esthetic shops in NYC. Featured in the NYC Journals, "Top 30 Personalities Disrupting the Beauty Industry" it is no wonder why Shannon is making waves in esthetics, between her tireless grit, creative spirit, a...
Jan 31, 2022•55 min•Season 1Ep. 58
In the 11th hour, after nearly losing her lives work and throwing in the towel, Miranda Justiniano - the owner of Ohio Cryo - found a way to not only save her business but turn her nearly bankrupt cryotherapy center into creating an absolute cash cow. In this episode, Miranda shares the secrets that lead her to create what is likely one of the most profitable cryotherapy centers in Ohio. You can connect with Miranda below. https://www.ohiocryo.com/ https://www.instagram.com/ohiocryo/?hl=en Conne...
Jan 29, 2022•1 hr 7 min•Season 1Ep. 57
From banker to beauty, tune into this episode to hear how Amir Rostamirad, owner of Beautè Aesthetics created one of the hottest Medspas in NYC. In this episode we cover: The art of customer experience and how to architect a customer experience that will have them bring their friends with them on their next visit. How to REALLY market your spa and leverage grassroots word of mouth. Treatment and device selection and what to do to avoid getting it wrong. And lastly how to think about scale. Conne...
Jan 29, 2022•53 min•Season 1Ep. 56
