A lot of people have misconceptions about the American Foster Care System. They think it’s just a government thing and people have no say about it. But Jennifer and Jessica were so eager to make a change in the lives of these children - that in turn will benefit the future of the society. Learn how "Connect Our Kids" is changing the way we think about, and interact with, the foster care system. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 23, 2019•50 min•Ep. 27
Karen Wickre is a veteran editor, content strategies, curator, and connector of people and ideas. She is so passionate about what she’s learned about connections and networking that she wrote the book: “Taking The Work Out of Networking: An Introvert's Guide To Making Connections That Count”. Beyond all this, she believes networking is an essential part of being a founder. Learn more about her inputs, ideas and reality checks about networking and how it can help you skyrocket your business. Lear...
Apr 09, 2019•29 min•Ep. 26
What would be the best way to approach marketing if you are a startup? Well first off, you have to acknowledge the importance of marketing in helping you achieve business success. Unfortunately, most founders tend to underestimate such importance and then end up realizing too late what was lacking. This episode contains the basic but most important ingredients to marketing that every startup should know about to propel their business to the next level. Learn more about your ad choices. Visit meg...
Mar 18, 2019•37 min•Ep. 25
Lily Zheng empowers employers to create inclusive workplace environments through policy recommendations, trainings and best practices. She is also a diversity and inclusion consultant, executive coach, and design researcher who helps people and organizations transform their positive intentions into positive impact. She is being guided by her unwavering commitment to creating more inclusive and equitable systems that can empower all people to not only survive, but thrive. Learn more about your ad...
Mar 11, 2019•39 min•Ep. 24
How much should you be watching over your shoulder to your competitors? When you are just starting out, it's easy to keep looking at what your competition is doing, wanting to make sure that you're getting ahead and surpassing whatever it is they're doing. If you want to really stand out, you have to look inside and build your story based on your own unique personality. In this episode, learn how being authentic and true to who you are will help you resonate with your audience. Learn more about ...
Mar 04, 2019•36 min•Ep. 23
Fear is a basic emotion that haunts many individuals and cause them to stop on their tracks, and a founder like yourself is no exemption. Your journey as a founder can be beset by fear and it is important to know what forms they take and at which particular stages so that you become aware of them and know exactly how to deal with them. In this special edition of the Toddcast, it's time you face those fears and realize that it isn’t that bad when you allow people around you to lend you a helping ...
Feb 25, 2019•18 min•Ep. 23
We often hear how practice makes perfect to the point of it being a cliché but the importance of constant practice cannot be denied. Being a founder is not an ordinary feat and if you want to succeed, you really have to put in the hard work and have to be extraordinary. This episode is about embracing extraordinary effort to achieve enormous success in your business. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 18, 2019•23 min•Ep. 22
How does a problem turn into an opportunity? Early-stage founders only have the positive road ahead in mind. As the company grows however, problems and disputes are bound to grow in magnitude as well. If you do not have policies and guidelines in place and fail to resolve the problem satisfyingly with the customer, you are bound to lose a lot of them in the process. This episode is about seeing the positive, and the opportunities in relation to your ability to resolve disputes in and outside of ...
Feb 11, 2019•40 min•Ep. 21
The primary purpose of growing a business is to generate revenue - lots of it, but, that may not always be the case. A non-profit social enterprise has the ability to give you both revenue as a business and fulfillment as a life’s mission. Most founders tend to focus too much on the monetary side of the business but hearing it from a social enterprise founder may give you a different kind of perspective. In this episode learn how a business with a purpose can help you grow effectively & sust...
Feb 04, 2019•35 min•Ep. 20
Leadership is a crowded book topic. A lot of authors have already laid down their ideas about leadership, but Jeff Eggers, together with his co-writers, has given us a different view in the new book "Leaders: Myth and Reality". In this episode, Jeff talks about the various people they profiled for the book, what traits they exhibited to propel them into the leadership roles they defined, and how founders can implement those traits to lead their companies to success. Learn more about your ad choi...
Jan 28, 2019•38 min•Ep. 19
Have you been thinking in a while how to fill in those vacancies, or how to keep great people in your organization? Are you following a process that doesn't give you the results you need? Todd Wilms has invited several experts in talent and recruitment to talk about how to draw talents, how you can make them stay, building a great culture in the company, and how you can find the great marketing leader for the business. Get the best of our series on talent in this - the second ToddCast! Learn mor...
Jan 21, 2019•28 min•Ep. 18
Michael King has been in the recruitment industry since the late 90’s. He has worked with founders and startup companies finding great talents – teaching them where and how to get them. He loves working with small companies because every hire is crucial to the company’s success. Learn how he can help in pooling great marketers in your business, plus hear his firsthand experience with different founders and companies and how their attitude towards hiring has brought either success or failure. Lea...
Jan 14, 2019•35 min•Ep. 17
As a founder, you make decisions on an everyday basis and one of them pertains to talent, recruiting, and benefits. Apparently, employee benefits can be very expensive if you just rely on your insurance broker for information. In addition, you have to know what your competitors are offering. Ultimately, you want to create a company culture that is going to drive your business to heightened growth. In this episode, discover the tools and methods to use to leverage the world of benefits for compan...
Jan 07, 2019•40 min•Ep. 16
Often, the approach is to try to improve on your weaknesses. But does that really work? It is easy to think that people can still improve, especially when it comes to their weaknesses. When you are able to identify what each of your employees are good at, you will be able to place them in the right team and give them roles that help them function at their best. This podcast episode focuses on how you can harness your team’s strengths and transform them to become highly independent, creative, &am...
Dec 31, 2018•34 min•Ep. 15
How do you go about acquiring talents and leaders for your teams? As a founder who does a lot of multitasking, you might find yourself instantly hiring someone who looks like an expert just to fill in the position. In the long haul however, you will realize that same employee isn't really a good fit with the company’s culture, and is thus unable to help you achieve your goals. This episode is an informative guide for founders as they really think about their long term goals & how to hire the...
Dec 24, 2018•27 min•Ep. 14
Marketing can play a different role for different kinds of companies but for startups, there are basic principles that apply. Typically, marketing is responsible for creating awareness and ensuring preference in buyers. It is important to hire the CMO who can work on answering the marketing need that is specific to your company and then build the team which will complement his skill set. In this episode, learn more about product market fit, demand generation, partner marketing, and so much more....
Dec 17, 2018•26 min•Ep. 13
What does having a well-established company culture have to do with you running your business? Some would like to think that a culture organically gets developed over the course of time; most companies that don't go out of their way to set up the kind of culture they want suffer later when a different culture is developed. This episode is about developing a company culture that will be the foundation that drives everything about your business from the present to the future. Learn more about your...
Dec 10, 2018•36 min•Ep. 12
Why should a company like yours choose an exit? Wouldn’t you want to grow your company, especially when you’re starting to gain momentum and success is just at the horizon? Apparently, as a Founder, you could get confronted with forks on the road as your company goes through the different stages. Find out the best way to do it and the steps you can undertake when leading your company towards a successful exit in this podcast episode. Learn more about your ad choices. Visit megaphone.fm/adchoices...
Dec 03, 2018•36 min•Ep. 11
You are not perfect - you’re human. Your being a founder does not make you immune from having weaknesses and making mistakes. As such, in choosing people to be part of your team, you can’t just hire anybody. You have to hire that someone who is not just an expert but someone who will fill in the gaps of what you cannot do. In the same way, attracting investors to invest in your company goes beyond showing them the numbers. In this episode, learn about the heart of hiring and succeeding with inve...
Nov 26, 2018•38 min•Ep. 10
Is it enough for you to be a Founder and an expert at what you do? Founders are humans with amazing skills, talent, and expertise. But like any other human, founders have limitations too and there are things that they still need to learn and skills that they need to develop in order to achieve success in their business. Thankfully, you do not have to do everything alone. Specifically, this Toddcast is dedicated to founders looking to become superhumans who can be much better at what they can cur...
Nov 19, 2018•18 min•Ep. 9
What is today like for the digital marketer? There are many ways to define marketing but at its core marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, and more to act according to your objectives. There are different tactics a marketer can use to make them succumb but the key is to be able to evolve with the times as the marketing world evolves. Discover the critical role that a CMO plays in this podcast epi...
Nov 12, 2018•27 min•Ep. 8
How do you think Steve Jobs felt when he was kicked out of his own company? Steve is conceived as eccentric given his extraordinary talents, but the world witnessed his devastation when he had to leave. There are different reasons for a company to decide on exits including taking a company public, an acquisition, or a decision made by others. In this episode, learn what typically happens in an exit & how you can communicate effectively with your constituents, audiences, investors, employees,...
Nov 05, 2018•30 min•Ep. 7
Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic. If the main function of marketing is to create that one solid, satisfying experience for the customer, a cross-functional approach is way better than the traditional separate marketing teams. This is the podcast episode to listen in on for important startup insig...
Oct 29, 2018•35 min•Ep. 6
Achieving company growth is an exciting time. When you have closed a good number of sales & your team is raring to go. Then you realize, if you want to keep this going, you’ve got to have the right marketing strategy & someone to lead the company to your targeted goals. But how do you determine if it's the right time to have a head of marketing? Among the different marketing disciplines, which background would be perfect for your kind of leads? Answer these critical questions & more ...
Oct 19, 2018•36 min•Ep. 5
How perfect are you as a founder and how much can you get done in a day? Well, nobody is perfect and that is true of every founder. You also do not have the superpowers or the time to work on every single thing that needs to get done for your company. Today's guest, Erica Brescia, specializes in business strategy, strategic alliances, and sales and marketing strategy, and she's going to help us find the elusive "founder’s work-life balance." Learn more about your ad choices. Visit megaphone.fm/a...
Oct 19, 2018•32 min•Ep. 4
For the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads - they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is the VP of Customer Engagement at Box, a content management company, and today she's going to teach us how to REALLY use leads to generate more for your business. Learn more about your ad choices. Visit megapho...
Oct 19, 2018•30 min•Ep. 3
Remember how you seemed to like listening to stories as a kid? In the adult world, stories remain to be one of the most powerful marketing tools that you can use in business to attract people’s attention. Marketers themselves recognize how storytelling is an important aspect of one’s overall strategy. In this episode, Nancy Duarte talks about harnessing the power of storytelling with its many uses in branding, marketing, investor relations, and employee motivation. Learn more about your ad choic...
Oct 19, 2018•34 min•Ep. 2
Technology is simply overwhelming especially so for a founder who has a lot of other things to deal with or is not that technology-oriented. So how do you navigate around a martech stack? Anand Thaker is a 15-year veteran in the marketing technology space and is an expert in data, maketing, analytics, and sales, and on this first episode of the "Beyond Product Podcast", he's going to teach you all about martech stacks. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 18, 2018•41 min•Ep. 1
