Episode 08 - The CMO’s Role Today with Margaret Molloy

What is today like for the digital marketer? There are many ways to define marketing but at its core marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, and more to act according to your objectives. There are different tactics a marketer can use to make them succumb but the key is to be able to evolve with the times as the marketing world evolves. Discover the critical role that a CMO plays in this podcast episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices