What does it take for a company to grow so big and so successfully in no time? Blitzscaling is defined as “an accelerated path to the stage in a startup's life-cycle where the most value is created.” In this episode, you will learn how your role as a leader is central and essential to Blitzscaling. Chris Yeh is foremost an author but is also an investor, entrepreneur, blogger, and a family guy. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 09, 2019•49 min•Ep. 57
Building your business isn’t about the IQ and the strategies alone because achieving growth lies in your EQ and how well you can learn to let go of your ego for the sake of the company. Bob Tinker is an Enterprise CEO, innovator, multi-time entrepreneur, start-up guy, and founder of MobileIron Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 02, 2019•1 hr 6 min•Ep. 56
How would you feel if you step into an organization knowing everything’s working out, but soon you find out you have to deal with other people’s mess? This is a great dilemma to which every people experience in every aspect. It is important to deal with it by surrounding yourself with the right people. You also need to be in the right mindset to get through this kind of a mess. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 18, 2019•46 min•Ep. 55
As a founder, it was you who created the company from the ground up. You certainly have the knowledge and skills to run it and bring the organization to a level where you have envisioned it to be. However, like most founders, you may not know everything - just like everybody else. This is especially true when it comes to the kind of marketing that you can scale side by side cost and revenue. In this episode, learn how to apply data-driven marketing based on the kind of business you have using a ...
Nov 18, 2019•36 min•Ep. 54
How can you lead your company to a path of growth as a founder? The tech and martech space offers founders revolutionary tools that can accelerate the growth that you desire. However, being clear about your direction as to what kind of growth you want to achieve for your company is important to establish at the start. It is important to learn from the experts in the space to keep abreast with tech and martech evolutions and consolidations. Learn more from this episode. Learn more about your ad c...
Nov 11, 2019•43 min•Ep. 53
Not all marketers are superheroes. As a founder, you need to equip your marketing team with the right tools that can help them become more organized and highly competent. Find out how tools can help you eliminate redundancy, wastage, and disorganization especially using Lately as a platform. Kate Bradley Chernis is the co-Founder and CEO of Lately, a marketing software company. Realizing that a marketer’s function can be pulled together in an all-in-one Marketing Dashboard, Lately is now the onl...
Oct 28, 2019•34 min•Ep. 52
Not all individuals follow a traditional path in their careers. Some unique ones explore different careers not for a lack of sense of stability but the passion to ignite transformation where transformation can be most fulfilling. Julie Roehm has been CMO, Chief Storyteller, Chief Experience Officer, and marketing consultant in the marketing space. But what she really is, is an igniter of transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 21, 2019•56 min•Ep. 51
Having developed a product is only the beginning. The company must continue to pivot as necessary to be finally molded into one that the customers need and want. As such, the customer has to take center stage in trying to develop that product that will bring the company success. Manoj Phatak is the founder & CEO of ArtRatio, a boutique manufacturer of conservation vitrines that incorporate intelligence and connectedness for use in arts, antiques, and the retail space. Learn more about your a...
Oct 14, 2019•46 min•Ep. 50
Starting a business from scratch with almost nothing but your strengths has its advantages including developing resourcefulness and tenacity. Nick Weaver is co-founder and COO of Blue Delta Jeans. Josh West is co-founder and CEO of Blue Delta Jeans. Both Nick and Josh admit to making “custom jeans that fit”. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 07, 2019•42 min•Ep. 49
There will come a point in your life and your career where you will have to decide whether you should take a risk and take a different route or not. Meanwhile, taking a breath mentally can be a productive way of preparing yourself for that next challenge. Sameer Patel is formerly a CEO at Kahuna who is currently taking a breath to rejuvenate himself mentally and be ready to take on life’s next leadership opportunity. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 30, 2019•1 hr 4 min•Ep. 48
In a world where disruption is the trend, transformation begins to emerge as a more natural and progressive way to create value, effect unique changes, and build something bigger. Dick Hyatt is a serial entrepreneur who has been part of 6 to 7 different companies, leading transformational evolution in various industries. Dick is also the CEO and President of Decisiv, Inc., a leading provider of (SRM) or Service Relationship Management. Learn more about your ad choices. Visit megaphone.fm/adchoic...
Sep 23, 2019•45 min•Ep. 47
What’s the “C” in CMO? Apparently, a decline has been seen in the role of the CMO in the organization and this may not be a trend to just brush aside. In this Toddcast episode, let’s dig deep and find out how we can turn things around. Christine Crandell is a Serial CMO, B2B board member, and C-level global marketing exec who is a strategy expert and transformational leader. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 16, 2019•57 min•Ep. 46
Knowing yourself and knowing exactly what you want can help you find that remarkable opportunity in a company where you can fit in. And if you are a founder, remember that personality takes precedence over skill set when you want to build up the right team. Seth Greenberg claims to be a marketer at heart. He was previously Chief Marketing Officer at Alteryx and LifeLock. He was also a Vice President for Social, Advertising, Brand and Digital Strategy at Intuit. Learn more about your ad choices. ...
Sep 09, 2019•55 min•Ep. 45
Transitions can seem undesirably difficult but with the right amount of curiosity, an authentic interest in people, and the desire to grow, it can be made productively successful. Eric Duerr is the Growth Strategy Lead at Yesler, an agency for B2B marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 26, 2019•46 min•Ep. 44
There are different ways to approach marketing and the goal is to make it most effective in reaching out to customers. Every touch point is a potential for closing a sale and thus must be well-orchestrated, lest you loose that customer or client along the way. More than any meticulously planned strategy however, the human to human approach to marketing has been proven most powerful. Because you are dealing with humans, then the most natural and easiest approach should logically be humanistic as ...
Aug 19, 2019•43 min•Ep. 43
Both creativity and leadership are not easy to inspire in the workplace – but maintaining an open mind and opening up to your true self can help spark that kind of company culture. Courtney Kramer is the Head of Global Marketing at Co-Active Training Institute (CTI), formerly Coaches Training Institute (CTI). She is also an author, an executive creative director, a designer, and a strategist with a passion for creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 12, 2019•53 min•Ep. 42
Company growth is a goal that founders strive to achieve at certain stages and growth marketing is both a scientific and artistic tool to use. As a science, growth marketing will require continuous, methodical experimentation until a viable conclusion on how to reach growth goals is attained. And like any other experiment, being able to identify the root problem is a critical first step, versus being all over the place with multiple problems identified. In the end, what you want is to grow user-...
Aug 05, 2019•38 min•Ep. 41
Gone are the days when marketing is just one segment of the organization. Today, a marketer has to communicate and collaborate with business leaders and other team members in a common language towards reaching revenue goals. Today's guest expounds on those principles and explains what it means to be a marketer in today's business world. Michelle Killebrew is currently Vice President, Head of Marketing at PwC’s New Ventures and also an advisor for Proof Analytics. Learn more about your ad choices...
Jul 31, 2019•48 min•Ep. 40
It's good to really take time and segregate a budget for your marketing strategy and how you could build your own name in the industry. But some brands and companies just go with the flow without really having an end in mind. Setting your goals can help you reach your destination. In marketing, it is important that you know what you’re doing and who you want to reach out to in order to achieve your goals. In this episode, we’ll learn more from Aaron Strout, an integrated marketing professional, ...
Jul 22, 2019•43 min•Ep. 39
Working as a C-level executive is unimaginably difficult and brings a lot of pressure to the table. And every executive on a C-level (CEO, CMO, CFO, name it) has different perceptions in running the business and doing their responsibilities. Learn more from Blaine as he speaks about many different aspects of becoming a CEO and a CMO and how these two differ from each other. Blaine Mathieu is the Chief Marketing and Product Officer of VANTIQ – a company that accelerates the digital transformation...
Jul 15, 2019•45 min•Ep. 38
“The intersection of customer experience is sustainability. It may sound like it’s not relevant to a lot of people but it is. It is the hidden tsunami that is going to knock people right out apart. It’s the next age of customer experience,”these are the words of Christine Crandell a business strategist who will tell us in this episode how businesses can survive in this age of stiff competition and increasing market volatility. Christine Crandell is the principal of New Business Strategies, a com...
Jul 01, 2019•59 min•Ep. 37
The function of a CMO is focused on facilitating sales & marketing strategies of a business. While CMOs work together with the other C-level executives, harmony in an organization isn’t always present. To execute a plan and make it work, there should be a forging partnership within an organization. One leader should think about how another leader perceives one thing. And from there, they can align their goals and work in harmony to bring value, and eventually, revenue to the company. Learn m...
Jun 24, 2019•42 min•Ep. 36
As the function of marketing evolves, so does the role of the CMO in the organization. And if given the chance, the CMO can work together with other company leaders to achieve shared goals and encourage innovation. Britta Meyer is an Independent Advisor, Executive Consultant, and CMO. In the past, she took on the CMO role for Socialtext Inc., Magnet Systems, and for WageWorks for almost 5 years. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 17, 2019•48 min•Ep. 35
A company in their earlier stages always has a notion of an abundance mindset. They want to grow and they are so eager to improve each day of operation. But when the company starts to grow, they start bringing in people with a scarcity mindset – control the budget, cut the costs, etc. Thinking that you “don’t have enough” really closes doors to opportunities. Jerome Nadel is not your ordinary businessman. In this episode, Jerome introduces us to the use of psychology and philosophy in leading pe...
Jun 10, 2019•56 min•Ep. 34
You’ve got your product, but how well do you know your market? Do pitches haunt your dreams? As a founder, you have to wear many hats. One of them is “finding a VC”, one of the most important parts of starting a company. But…how do you secure an investor? Today’s Toddcast recaps the last few weeks of our FoundersPlace.co series on investors, VC’s, and YOU. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 03, 2019•21 min•Ep. 33
How worthy are you? Yes, you have a great idea and an awesome product. But what about your market? Is it big enough? If you have been on the lookout for investors, these are just some of the questions that would need to be answered. Investors are going to scrutinize you from different angles. It is important to know what they are looking for exactly so that you can get into their minds and go straight to what will make them say yes to your VC pitches. Take what you can from this podcast and enjo...
May 28, 2019•31 min•Ep. 32
What makes an investor want to invest in a company like yours? A good pitch, a great presentation, or some sensational numbers - one can only guess what it is that makes an impressive impact on investors enough to make them say yes. More than a pitch, VCs are looking at how much you can make them believe in you. At the early stage, startups really need to focus on feedback from customers and partners to help them iterate until they get to their final destination. Fortunately, experienced investo...
May 20, 2019•27 min•Ep. 31
Product ideation can be the most exciting stage in your starting a company. And once you are able to establish your MVP or most viable product, you might think that Venture Capital or VC firms will now be interested in investing in your company so that you can have your capital start up. However, if your revenue growth is not able to keep up with your capital expenditures, you will tend to run out of resources and try to ask for more from your investors. As a result, you can end up failing like ...
May 13, 2019•37 min•Ep. 30
What does it take to get that most coveted funding and then be able to take your company to the next level? First-time founders could think that simply sending potential investors an email, pitch deck, or business plan is enough to make an impression. However, it is never as simple, or instant, as that. Investors only bet on people with whom they have built enough of a relationship to trust them. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 06, 2019•42 min•Ep. 29
Everyone can’t make it to the top all at the same time. We have different phasing, different timelines. But what if you could do something about it to change the process, and lessen the time you spend on other things, in order to lead? Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 29, 2019•30 min•Ep. 28
