Episode 06 - Collaborative Marketing with Casey Winters

Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic. If the main function of marketing is to create that one solid, satisfying experience for the customer, a cross-functional approach is way better than the traditional separate marketing teams. This is the podcast episode to listen in on for important startup insights. Learn more about your ad choices. Visit megaphone.fm/adchoices