In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more: How Belinda went on to position herself as a Marketing Translator How transcreation or creative translation differs from regular localization services Why should a SaaS, e-commerce or any other brand consider hiring a transcreation specialist What are the benefits in terms of reputation and profits for global brands What are some creative challenges in German Marketing Localization and Tra...
Mar 27, 2023•41 min•Season 3Ep. 1
“I receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes it’s two-word taglines with 20 pages I have to read before I provide at least three different versions into Hungarian plus the back-translations.” —Csaba Bán | BP Translation Conferences • English-Hungarian Technical Translator & Transcreator Csaba Bán (Budapest, Hungary) is one of those translators with a thirst for ...
Mar 22, 2022•42 min•Season 2Ep. 5
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localization—Creative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase user engagement in the realms of website and #software localization. Join me to explore these topics: 💡 A recap of LSP Vistatec's webinar on “Translating without the Source Text: A Hybrid Approach betwe...
Nov 23, 2021•19 min•Season 2Ep. 4
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss: 💡 How she chose her areas of specialization as a freelance translator 💡 What it's like for her to consistently create content on LinkedIn 💡 Video-based content creation tips you can borrow and start using today 💡 The differences between translation and transcreation 💡 Some real-life customer stories where her work as a transcreator was critical 💡 The challenges of explaining what w...
Nov 18, 2021•32 min
“If you’re not making a change, you are not doing marketing. You’re just wasting time and money.” • “Marketing is something we do FOR people. The purpose of marketing isn’t to sell your stuff. It’s to help your people get where they want to go.” One of Seth Godin's major works, This Is Marketing is a book about authenticity. It’s a highly inspiring book—it’s truthful and it inspires you to use marketing for good. On this episode of Founded in Transcreation, writer Nathan Bennett joins me to disc...
May 25, 2021•59 min•Season 2Ep. 2
🔥 This episode includes a surprise giveaway , DON'T miss it!😉 Adrian Cohn is Head of Marketing at Smartling , a translation technology and services company with an extraodinary marketing, branding and communication strategy😍 On EPISODE 1 of SEASON 2 , you'll discover 👇 ✅ What is marketing and how it is different from branding, according to my expert guest Adrian Cohn ✅ How brands can adopt a more human-centric approach to connect with their audiences ✅ Marketing trends in the digital era for...
Feb 06, 2021•36 min•Season 2Ep. 1
ON EPISODE 5 of Founded in Transcreation, you'll learn👇 🎵The story behind my song translation—or, rather, song transcreation—hobby. 🎵How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.' 🎵Ideas on how your hobby may turn into your next project, opportunity or niche in the localization market. If you'd rather read the story, please visit my article Translating Songs: The Awakening of Babel in Me If you're a translator, a musician, or are simply interested in crea...
Jan 31, 2021•28 min•Season 1Ep. 5
👋Welcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATION💫, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certain—you won't be able to ignore it. Here's the source message for you to get an aural and visual... idea: https://www.youtube.com/watch?v=CHjLnWDI4BI ). 💡Apart from deconstructing existing transcreati...
Aug 15, 2020•38 min•Season 1Ep. 4
💡In this episode of FOUNDED IN TRANSCREATION💫, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why. 💡Natali clearly defines transcreation, copywriting and content writing as three different things, and provides some key examples from experience. 💡Also, she shares her view on why the term “transcreation” is mainly used as a borrowing from English in Greek and tells us more about...
Jul 19, 2020•35 min•Season 1Ep. 4
💡“When I started working with translators, I couldn’t help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. I’d worried over the same things when I wrote the book in the first place. It dawned on me, gradually, that I was a translator, too. I had taken the raw material of the book in question and translated it into language,” wrote Michael Cunningham , the American writer and...
Jul 08, 2020•30 min
😃Welcome to PART 2 of EPISODE 2 of FOUNDED IN TRANSCREATION💫! In the last part of this episode, we're delving into the story of Nike👟 and, more specifically, into how and when Nike's most iconic slogan, "Just do it", was born, you'll never guess!👀 Moreover, since my co-host for this episode is Eva Katernberg, a German localization specialist based in France, we go step by step through our creative processes to come up with potential "translations" (erm, rather, transcreations) of Nike's "Jus...
Jun 27, 2020•46 min
Welcome to the second episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we delve into how brands cross borders with their creative communications😍 I am Delfina Morganti Hernández , a seasoned English into Spanish for Latin America and Argentina transcreator, marketer and copywriter, and today I am introducing my translator and transcreator colleague Eva Katernberg , a German localization specialist based in France with a diverse educational and p...
Jun 14, 2020•47 min•Season 1Ep. 2
😃Welcome to the first episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we'll delve into how brands cross borders with their creative communications😱 In this episode, we'll define transcreation in connection with how brands can make the most of going a step further than translation as part of their marketing strategy, in order to resonate with locals and elicit the same emotions, associations and conduct as their source message does in its cultu...
Jun 04, 2020•16 min•Season 1Ep. 1
