S1 E4 P2 | Transcreations of Oreo's Wonderfilled campaign—A discussion—and sing-along session—with Natali Lekka

👋Welcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATION💫, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certain—you won't be able to ignore it. Here's the source message for you to get an aural and visual... idea: https://www.youtube.com/watch?v=CHjLnWDI4BI).

💡Apart from deconstructing existing transcreations, we use some back-translations from Greek and Spanish LATAM into English, attempt to transcreate "Wonderfilled" into Spanish (how about "Mundo MaravillOreo", for instance?) and you'll even have the PRIVILEGE of listening to Natali and me 🎤sing to the English version! Yay!😱

⚠️WARNING: This is as informative and insightful an episode as it is—or should be—fun. Wonder if you'd laugh at us or with us? Hm... Never mind! We loved doing it and we'd certainly do it again!😂

Oh, by the way, if you haven't, check out PART 1 of this EPISODE 4 for a more serious take on transcreation, copywriting and more!😊

Delfina🍊 #BrandingBrain #orangepowerDMH