Is Your Mind In The Way? Time, Energy, and Confidence are All Part of the Equation Owing your own business is amazing and a big goal for many. If you're on the business path you know all too well how your mind can get in the way of things. LeAndra Foster shares a very personal ah-ha she had recently about how she's getting in her own way with the success of her business. She talks about how much more you could do if you just got out of the idea that you have to fail or flail in business. LeAndra...
Sep 07, 2021•15 min•Season 1Ep. 82
No Need to Go It Alone. Collaborating With Others Gets You Farther, Faster. Writing long form content is a wonderful way to present yourself as an expert in your field. From articles to books you can put more information in front of your potential clients. While writing may seem simple, the editing process can be time consuming. Mike Woeckener, a content expert, shares his thoughts on adding collaborative tech to your editing process. He says,"it's a really neat way to go because you can actuall...
Sep 03, 2021•10 min•Season 1Ep. 82
Business and Sales Don't Have to Wait Until You're Perfect It's easy to think you have to have everything perfect before you go make sales. Well, our sales expert Alison Proffit disagrees. In this chat she shares how showing up messy and imperfect will lead to more sales. Why is that? Alison muses, "I think that it is more connecting for you to just be real to like, share the things that you've struggled with, share your mess share where the mess used to be, and how you got out of it, share wher...
Sep 02, 2021•11 min•Season 1Ep. 80
Gamify Your Money and Uncover Your Money Stories Through Play Playing games is more than just a great way to kill time. When you play games with your money you uncover things lurking in the shadows. Our cash flow expert, LeAndra Foster, talks about her love of money gams and what she learned recently during a game exercise. She shares, "Well, money games help you uncover your money stories because you find something that's uncomfortable and you're like, ooh, so I think I might have mentioned on ...
Aug 31, 2021•15 min•Season 1Ep. 81
Messaging Is Not About You. Learn To Speak To, Not At, Your Customers When it comes to talking about what you do it can be easy to just say it in a way that you get. That may not work for your audience or potential customers. Stephen Krausse, a business operations expert, shares his experience with missing the mark on messaging. He explains that when you share about your business sometimes it's not the right words. Steve muses, "the person you're talking to may have that pain point. But they may...
Aug 30, 2021•14 min•Season 1Ep. 75
No matter what your life will show up in your sales Even the most professional human has stuff that takes them out of the game. Alison Proffit, as a sales expert, shares her thoughts on how to integrate your life and business. She shares," So dealing with conflict and helping guide people through working, when things are not going well in the rest of their life is something that I had to do for a long time. And I think that we I still do it with my clients. And it's important to not ignore it. L...
Aug 26, 2021•13 min•Season 1Ep. 78
Align Your Actions In Business to Your Goals It's easy to have a full calendar in your business and still have zero clients. How is this possible you ask, well it happens when you take action for action's sake. Mary Gaul, our productivity expert, shares how to better align your action to your goals. She muses, "[When] We're busy, we're taking actions, we're doing things in our business. But if they're not tied to an intention or goal, at the end of the day or the end of the week, at the end of t...
Aug 25, 2021•12 min•Season 1Ep. 76
When you Use Your Money to Buy More Time You Are Really Buying Happiness. As a small business owner you know that the work life is never over when you get home. In fact you have to hop into the family work so fast there's no time to breathe. What if you could have more time in your day? Would you be happier? LeAndra Foster, a business cash flow expert, shares her ah-ha moments around the topic of how to spend extra cash. She shares,"... and so I was just reading something that said there's a Har...
Aug 24, 2021•12 min•Season 1Ep. 75
A Smaller Market Means Higher Quality Service The term niche is thrown around a lot these days. All it really means is finding the best fit for your business. It's where your skills and your customers match the best. Stephen Krausse, a expert on running businesses, shares how a niche helps you in more than just marketing. He states,"But operationally, narrowing your niche is a gift. Okay? It's a gift to your business and to yourself, because it allows you to focus your attention on the people th...
Aug 23, 2021•15 min•Season 1Ep. 72
Business is Not About Business All the Time You didn't start a business so you can work and be grumpy all the time. In this conversation between Alison Proffit and Flow CEO Megan Anderson, Alison opens up about why play is key to success. She shares, "Don't look at your goal. And then think to yourself, oh, if I don't sit here and work, I'm not going to hit that goal. Um, because there is some truth to that you do have to be taking intentional aligned action, but that action needs to be inspired...
Aug 19, 2021•9 min•Season 1Ep. 71
Consistency in Posting Starts One Step at A Time A great social media strategy includes making a plan for posting regularly. Amanda Mundo, as a social strategist, cautions to start slow so you don't burn out before your strategy takes hold. Her warning is, "The reason why we do that is that we see all of these amazing social media, people who like literally spend day and night, like creating content for their social media, and they're posting like three or five times a day. And then we have like...
Aug 19, 2021•9 min•Season 1Ep. 70
Why Do You Connect to People? It takes just a little bit of planning to do it right Going to networking and meetings is a great way to meet people, but not all meetings are the same. Some people are your clients and others are just, well, people. Mary Gaul talks about her favorite way to have good follow up. Her tip, "it's great to have kind of a little checklist, like what do I want to do with new people? If it's just somebody I'm going to have as a contact, you know, then, you know, where do I...
Aug 18, 2021•11 min•Season 1Ep. 69
Your Website is The Door to Your Business, So Make A Website People Want to Visit. When was the last time you updated your business website? Well, there is more to it than just information on a screen these days. Sabene Georges, our website expert, talks about how to use a website to serve your company. She shares, "Besides purveying information, what is the purpose of your website? What do you want your website to be able to do? That actually serves the bottom line of your business?...each busi...
Aug 16, 2021•12 min•Season 1Ep. 70
Keep it Simple for Maximum Impact When you write a social media post for your business, do not forget to include a Call to Action. A simple statement that pulls your audience into doing more with you. Our writing expert, Mike Woeckener, shares his thoughts on what makes a good call out. One tip he shares is, "You don't want to use the word click. If you're doing anything on social media, you want to use the word tap because a lot of people are doing it on phones so tap is appropriate where I've ...
Aug 13, 2021•8 min•Season 1Ep. 69
Life Doesn't Stop For Business, But You Can! Owning your own business is an amazing experience, and from time to time it's easy to forget you're a human not a machine. Sometimes things in your personal life will happen and the business just needs to be paused for a day. Alison Proffit, our sales expert, shares some deeply personal experience about how life can bring pauses into your business. She shares,"....t's okay to give yourself the space to pay attention to the thing in your personal life,...
Aug 12, 2021•13 min•Season 1Ep. 68
Adulting is Hard Make it Easier, Change Your Money Story when You Get A Money Education. Even research shows that only a few things really make you feel like an adult. LeAndra Foster, our cash flow expert, shares her thoughts on the taboos around money. Leandra muses, "So, and the thing is, like, what makes us feel like adults? Well, we're allowed to have sex or you have money. Oh, so we got most of us probably have the first word covered in the second one. We're like, Oh, crap" An education rem...
Aug 10, 2021•7 min•Season 1Ep. 67
It's Ok to Take Time For You Going into a sales call can be a nerve racking experience. You need your full self to be fully present or the sale will just fall apart. Our sales expert, Alison Proffit, shares her feeling around how to handle a sales call when you're not feeling it. Her advice, " Don't, don't sell when you're sad. Or you know, fill in the blank of some other emotion that is not allowing you to feel your your you're able to fully express your authentic pure love, joy, light beingnes...
Aug 05, 2021•9 min•Season 1Ep. 65
Press Releases Are For Businesses of All Sizes Are you launching a new product or holding a big event? Major events in your business need a big splash of media. Amanda Mundo shares her thoughts about using press releases as part of a big marketing campaign. She shares,"we know people what they read the newspaper, they go to their local news stations website, and you know, they see all these articles. And then one of those articles might say, hey, there's going to be this amazing event happening ...
Aug 05, 2021•9 min•Season 1Ep. 67
Your Customers Want to Know What Other's Think Chatting on her favorite topic, Sabene Georges shares tips around what to put on your website. Her favorite tip is to remember to include social proof. Sabene shares, "this usually comes in the form of reviews, you know, from Google, from the Better Business Bureau from, you know, any of those sorts of review sites that come out there. And so, obviously, you know, we'll hammer again, the your business should be on Google My Business, and you should ...
Aug 02, 2021•10 min•Season 1Ep. 64
Make Your Writing Easy, Just Keep It All The Same Ok, go ahead and get the groan out. Feel better? Being consistent is such a hot topic and one that causes, you guessed it, lots of groaning among business owners. Mike Woeckener, our content expert, shares why it's important to show up the same everywhere. "...you'll find if you're if you stay congruent and consistent with your, your core documents, your, your market will come? Yeah, because they're going to be congruent with what, you know, they...
Jul 30, 2021•10 min•Season 1Ep. 63
There's No Magic Formula For Success. People do business with other people which means all sales are is creating a good relationship. Alison Proffit, our sales expert, share her tip on how to set enough time for your calls. She shares, "if you know, you're somebody that takes a little bit more time and wants to allow that time to unfold, then know that about yourself, and then give yourself 90 minutes for your connection calls. Some people might think, Oh, that's too much time, what if it doesn'...
Jul 29, 2021•12 min•Season 1Ep. 61
Choosing when to start can be a challenge Growing a business requires some type of advertising and marketing. However, deciding when to take the leap and pay for ads needs to be looked at before jumping in. During her recent expert Q&A session, Amand Mundo, our social media strategy expert, talked about knowing the right time for ads. Amanda shares her thoughts saying, "You'll know when it's time to do some advertising when you have an efficient system, you know, that when people are funneli...
Jul 29, 2021•10 min•Season 1Ep. 60
Open Yourself to The Answers You Already Have Inside. We all know the feeling of being stuck in life or business. Mary Gaul shares her favorite tip for how to move yourself forward. Her advice, ask yourself questions to find solutions. Mary knows that it can be hard to start out so her tip is, "you start with that question, what's happening in my world? Yeah. And where do I feel like there's somewhere I need to put some attention to or put some focus on or I'm feeling stuck in." Give yourself th...
Jul 28, 2021•11 min•Season 1Ep. 60
Master your Money Mind and Making Money Can Be Easy In this episode, I chat with LeAndra Foster, a money mindset coach, about why it's important to master what you think and feel around money. Even after all the years of learning how money works, LeAndra confesses she still struggles with her own money mindset from time to time. One thing she enjoys doing around money is playing games and doing different exercises. LeAndra shares an exercise she loves is writing a letter to money. Confessing tha...
Jul 27, 2021•12 min•Season 1Ep. 59
The Answers and The Courage Are Inside. No matter how long you are in business, from time to time things can just slide off the rails behind your back or just out of sight. Stephen Krausse, our operations expert, knows all about having a business that is moving a million miles but something just feels wrong. Sharing his thoughts on trusting your own gut Steve says, "the reality is that that, you know, a lot of times, being a business owner means going with your gut, whatever that looks like." Ru...
Jul 27, 2021•18 min•Season 1Ep. 58
You Wouldn't Build Your Own House, Would You? So why would you build your own website? When it comes to business a website is high on the list of must-haves. However, not just any old website will do. As our expert, Sabene Georges, is always saying, your website must serve the bottom line of your business. When it comes to hiring an outside professional, she suggests,"And so I think that the first thing that you need to do is you need to drop a list of requirements, right? What is it about your ...
Jul 26, 2021•10 min•Season 1Ep. 57
Remember Just Be Yourself! Communicating about your business to potential clients is more than just explaining what and how you provide your services. It also includes you showing up as yourself no matter what. In this episode, Mike Woeckener, a writing expert shares his recent ah-ha's around the importance of being authentic in his own writing. He shares a recent experience he had, saying, "Your journey is what makes you authentic. Where'd you come from? What is the history? In my case, I'm in ...
Jul 23, 2021•9 min•Season 1Ep. 56
Sales fall through let yourself feel it when they do. No matter how long you've been in business, hearing a yes that turns into a no later can be difficult. Alison Proffit, our sales expert, shares her tip for how to move through the no so you can move forward in business. She shares, "And I think that the the best thing to do is don't respond right away. Like just take a moment to just allow yourself to feel whatever feelings are that come up for you." Allowing yourself to just be a human and f...
Jul 22, 2021•10 min•Season 1Ep. 55
Running a small business means making priorities and saying no when things are not right. Mary Gaul talks about how to make stick to business priorities. As a business owner, it is hard to say no because it can feel like you may be missing out on a good opportunity. Mary Gaul, our productivity expert, shares her thoughts on why saying no is important. She shares, "[my priority] is what I know I need to be doing in my business to move it forward to whatever my goal is, it's really hard to say no ...
Jul 21, 2021•8 min•Season 1Ep. 54
Picture This Creative is run by principal Consultant, Sabene Georges is a creative professional with more than two decades of experience working with corporations, non-profits, and private sector businesses. Sabene is a designer, artist, technical writer, and project manager, who loves to create beautiful things. Her belief is that organizations need to communicate to multiple types of audiences, from clients to investors, the media, and the general public. Messaging to each audience needs to be...
Jul 19, 2021•10 min•Season 1Ep. 53
