In this episode, Jill discusses a mindset tool that has helped her navigate challenges in her business. She emphasizes that there are no new stories in business and that every entrepreneur will face struggles and setbacks—setbacks that include unsubscribes and unfollows, refund requests, team issues, haters and trolls, being plagiarized, losing money, and launches going sideways. Jill encourages all levels of entrepreneurs to normalize these challenges and view them as part of the journey. After...
Aug 12, 2024•20 min•Ep. 418
How much—if any at all—of your personal life should you be sharing on social media? There’s a difference between a “business” and a “brand,” and if you want people to connect with you on a personal level, then you have to be willing to share a little about the person behind the account. Sharing personal stories builds trust and authenticity, and lets your audience in on your personal values and the kind of person they can expect to work with. In short, it builds super-fans who buy from you becau...
Aug 07, 2024•29 min•Ep. 417
Jill has been running her signature program, Fitness Business Accelerator, for 5 years now, and in that time she’s done over 1000 hours of coaching—and with an 83% show-up rate from her clients! In this episode, Jill shares eight coaching insights she has gained throughout her numerous FBA cohorts. Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/ Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup Jill is a fitness professional and busines...
Aug 05, 2024•26 min•Ep. 416
Every business quarter, the JillFit team aims to have one major revenue generating launch. So as Q3 is beginning, it’s the perfect time to plan your fall launches. You need to have a clear understanding of the numbers and goals for a successful launch, so in this episode Jill shares how to calculate your desired revenue, number of units to sell, and the number of leads to aim for. With all the right information put together, launching becomes a puzzle you can easily solve, rather than a stressfu...
Jul 31, 2024•22 min•Ep. 415
If you want leads to actually get in to your lead magnet, you need a high-converting opt-in page. In this episode, Jill discusses everything that needs to go on your opt-in and landing pages, and it’s more simple than you might think. There are no bells and whistles necessary, you only need to say the exact same things that got someone to click onto the page in the first place. If you’re looking for tactical, practical advice, make sure to tune in. Join Jill and the Movement Maestro at #BossUp: ...
Jul 29, 2024•23 min•Ep. 414
It’s the middle of summer and maybe you need some cash, but your audience might be a little distracted and might not be ready for bigger commitments, which makes it the perfect time for a flash sale. In this episode, Jill shares her 3-phased approach for a successful flash sale, which includes teasers, announcing bonuses, and the cart open period. You don’t have to worry about volume, instead focus on getting the right people to see the promotion and keep pushing through to the end. Join Jill an...
Jul 24, 2024•15 min•Ep. 413
It’s always been Jill’s mission to help women own their power, create meaning in their lives, and make real money of their own. That’s why Jill and her business bestie, Maestro, are holding a one-of-a-kind live-event this fall called #BossUp. In this episode, Jill and Maestro share everything you need to know about live-events and why they hope to see you at #BossUp in October. Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup Listen to these Maestro on the Mi...
Jul 22, 2024•47 min•Ep. 412
Jill talks a lot about the importance of nailing your messaging in your business, but what exactly is messaging and how do you develop it? In this episode, Jill Coleman interviews messaging expert, Brandon Lucero, on how to nail the messaging in your online business. They discuss the importance of effective communication and how messaging is the way you talk, speak, and write to connect with your audience. Brandon and Jill discuss the importance of trust in marketing and how to build that trust ...
Jul 17, 2024•1 hr•Ep. 411
Whether you’re having some cash flow issues or even just want a little extra cash for a vacation or something fun, it’s always a good idea to have some ideas for cash injection strategies. In this episode, Jill shares 7 ideas and strategies you can effectively implement if you want a little more cash without having to run a full launch. Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/ Jil...
Jul 15, 2024•19 min•Ep. 410
AI is here and companies of all sizes are using to create unique branding, why aren’t you? On this episode, guest Jenna Soard discusses the use of AI in branding and graphic design. She shares her background in graphic design and teaching, and how she transitioned into AI design. Jenna explains the process of using AI to create unique and cohesive branding for promotions and launches and emphasizes the importance of creating an elevated version of oneself in branding and how AI can help achieve ...
Jul 10, 2024•48 min•Ep. 409
Running a membership is hard work—not only do you have to keep your members engaged, but you have the difficult task of convincing people that joining at a monthly fee is worth it. In this episode, Jill shares a strategy she calls the “catch-all method” to increase membership numbers. The catch-all method involves selling a live webinar each month and giving members free access (along with whatever benefits your membership has). But it’s not enough to just have the webinar, it has to be extremel...
Jul 08, 2024•13 min•Ep. 408
Podcasting is an excellent tool for online business and, even though it seems like everyone has a podcast already, a highly under-utilized tool. Many people start podcasts, but very few follow through, so there’s a massive opportunity for anyone who is able to start a podcast and actually stick with it. Jill has now published over 900 podcast episodes (not to mention the number of guest episodes she’s been on), so there’s no better expert. If you’re considering starting a podcast of your own, th...
Jul 03, 2024•21 min•Ep. 407
Social media can be hit and miss, but if you never play the game, you’ll never know if you can be successful or not. For 30 days in June, Jill posted an Instagram Reel every day, so today, she’s sharing why she took on the challenge, how it impacted her account, and everything she learned. Jill talks about the quantitative results, such as the number of followers gained and views on her top reels, as well as the qualitative results, including improvements in video editing and understanding how t...
Jul 01, 2024•19 min•Ep. 406
Bonuses are an integral part of creating an irresistible offer, so are you using them? In this episode, Jill explains what bonuses are, why they are important, and when you should (and shouldn’t) be using them. Jill also shares ideas for creating bonuses, including repurposing old content and collaborating with experts and shares exactly why it’s important to strategically choose bonuses that complement the main offer and overcome objections. Join Jill and the Movement Maestro at #BossUp: https:...
Jun 26, 2024•31 min•Ep. 405
The summer months are upon us, and as the temperatures raise, people spend more time outside or traveling, and online business tends to slow down. But just because business is slower, doesn’t necessarily mean you can’t have any successful launches. Today, Jill discusses the do's and don'ts of summer promotions and launches. If you want your offers to sell, you need to work on specific messaging that overcomes the objection of not wanting to do something during the summer, or even consider low-ti...
Jun 24, 2024•17 min•Ep. 404
In an online business there are a few types of online offerings, and while one on one coaching will probably be the bread and butter of your business as you get started, it’s a great idea to build some sort of course to use as a down-sell for anyone not ready to invest in a higher ticket product yet. In this episode, Jill is sharing everything you need to know about courses, including why you might to build one, how to put one together, how to make sure your clients actually comply, and best pra...
Jun 19, 2024•27 min•Ep. 403
In online business, you have to work with people and sometimes people make mistakes, get sick, have emergencies, or even just change their minds sometimes, which means it’s a good idea to have some sort of refund policy in place. In this episode, shares the different schools of thought on refunds and the importance of having a refund policy when scaling an offer to make your potential clients feel safer making a purchase. Jill also talks about the difference between a refund policy and a money-b...
Jun 17, 2024•24 min•Ep. 402
Don’t let your systems—or lack of systems!—be the thing stopping you from taking action. In this episode, Jill discusses the importance of systems in business. She explains that systems aren’t some magical thing that’ll change your business, but rather step-by-step processes and that everyone already has systems in place, whether they realize it or not. She emphasizes that systems do not have to be perfect from the start and that they will emerge and improve over time. Jill provides examples of ...
Jun 12, 2024•18 min•Ep. 401
In 14 years in the industry, Jill has hosted over 50 live events and has been to even more. Hosting or attending a live event is a powerful tool—it signals to yourself that your business is something you take seriously, not to mention, all the amazing connections you’ll make and strategies you’ll learn by going. Being in the same room as fellow entrepreneurs can change the game for your business, so if you’ve ever considered going to a live event, let this be your sign to try and get the most ou...
Jun 10, 2024•23 min•Ep. 400
Sometimes the business you end up running is different than the business you first started. People change, and as they do, so does their interests and expertise, so maybe you find yourself wanting to work with a different group of people than you originally intended. In this episode, Jill discusses the process of successfully shifting into a new niche, emphasizing the importance of establishing trust and expertise in the new niche, no different to how you did in your first niche. She provides in...
Jun 05, 2024•22 min•Ep. 399
Affiliate marketing can be a powerful business tool—both to get sales, and to make some income without having a full launch of your own. In this episode, Jill discusses the topic of affiliate marketing and shares six ways to know if you should affiliate someone else's program. She emphasizes the importance of audience fit, integrity, shared audience, and doing thorough homework before affiliating. Jill also highlights the significance of taking time away from your own launch calendar and ensurin...
Jun 03, 2024•22 min•Ep. 398
At some point in your business journey, you’re going to be in a sales conversation with a potential client and you’ll have ask for money. Charging someone money for your services can feel scary because you’re putting yourself on the hook to actually deliver a transformation, but if you want this to be a business, you have to be confident about your prices. In this episode, Jill is sharing how to decide on those prices so that you can ask for money and know that you’re worth every penny. She incl...
May 29, 2024•26 min•Ep. 397
There’s traditional marketing, and then there’s marketing around the marketing. Your marketing doesn’t have to be gimmicky—you can build a strategy based around transparency and inclusion by including your audience in the process of creating and launching a product or program. Jill calls this the 'marketing around the marketing' and in this episode, she explains how it builds anticipation, familiarity, and a sense of exclusivity for your audience. By including them in the journey, they become mo...
May 27, 2024•14 min•Ep. 396
What kind of business do you want to create? And do your products and services align with the business model you want to be running? In online business, there are 3 distinct stages of product development, launching, and scaling that you’ll have to cross as your business grows. These three main stages are: moving from in-person to online, transitioning from one-on-one coaching to group coaching or bringing on a co-coach, and shifting from group offers to continuity offers. As your business change...
May 22, 2024•25 min•Ep. 395
In this episode, Jill discusses the concept of the 'success buffer period' and how it relates to personal and professional growth. She shares her own experiences of feeling overwhelmed and uncertain as she has stepped into new levels of success—maybe you’ve been there, too, and found yourself wondering, “Can I handle the next level of success?” Jill emphasizes the importance of expressing and normalizing these feelings, as well as seeking support and resources from mentors and communities. She a...
May 20, 2024•21 min•Ep. 394
While Jill is a huge proponent of getting strategic about your online business, there’s another, often over-looked element that you’ll need to balance if you want to go far: your energetics. You absolutely need strategy if you want your business to work, but it can’t only be strategy all the time, you need both. There’s always more to learn and always more to think about, but eventually you have to hit publish on that first post or take on that first client—you have to take that first step, and ...
May 15, 2024•25 min•Ep. 393
Helping your client stick to your program is a skill, but there’s a whole other skillset needed to keep your customers buying from you over and over again—we call this “client retention.” In this episode, Jill shares insights from her own experiences and provides strategies for increasing client retention. Jill emphasizes the need for an Ascension model, so that clients have a clear path to progress through different levels of offers. By communicating the next steps and qualifications for each l...
May 13, 2024•19 min•Ep. 392
It’s a great time to be a creator! Social media can feel like the Wild West at times and what works always seems to be in flux, but there’s no better time than now to start your social media (and specifically, Instagram) journey. Today, Jill is discussing the latest trends and strategies working on Instagram right now, in May 2024. She shares insights on posting with quantity vs. quality as your goal, how to keep people engaged, and techniques to test if you want the algorithm to push your conte...
May 08, 2024•20 min•Ep. 391
We’ve talked about how to use beta testing to fine-tune your products before you launch them, but did you know you can use it as a lead magnet, too? In this episode, Jill explains how beta testing can be a valuable tool for gathering feedback, building social proof, and increasing engagement with potential customers before you ever even open cart. Jill shares her experience with beta testing and provides tips on how to effectively implement it as a lead generation strategy. She emphasizes the im...
May 06, 2024•20 min•Ep. 390
Launching is an exhaustive process, and it’s not for everyone! So how do you know if running a launch is right for you? Today, Jill delves into the concept of weighing your ROI on launches, and the pros and cons of this business strategy. Jill likes to run JillFit like interval training, which is why she prefers launching—it’s high intensity, but always followed by some relaxation. Successful launches can be stressful, especially when contrasted with the sustainability and flexibility of evergre...
May 01, 2024•24 min•Ep. 389
