Fit Biz U - podcast cover

Fit Biz U

Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
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Episodes

FBU 388: How to Write High-Converting Emails + Posts with Mike Millner

In this episode, Jill interviews Mike Millner, a nutrition coach and host of the Mind Over Macros podcast, about his journey in the nutrition space and his approach to coaching. They discuss the use of macros in nutrition, the importance of articulating the problems you solve and the outcomes you create, and the need for a unique methodology in coaching. They also explore strategies for driving sales to high-ticket, one-on-one coaching offers. Mike and Jill discuss the importance of making direc...

Apr 29, 20241 hr 2 minEp. 388

FBU 387: How Successful Business Owners Handle Inevitable Problems That Come Up In Their Business

Successful business owners aren’t the type to give up at the first sign of hardship—they trust themselves, they iterate, and they see all problems in their business as puzzles to be solved. Successful business owners see everything as an experiment! There are a million ways to arrive at success and even though sometimes things don't go as planned, it doesn't mean you're not good or that your business is failing. Jill encourages mindset coaches and health and fitness professionals to apply the sa...

Apr 24, 202420 minEp. 387

FBU 386: All Things Sales Calls with Jasmine Shea of The Yes and Co.

By now you’ve heard the cliché, “selling is service,” but it’s easier said than done to believe it. Society has conditioned us all to think that selling is somehow sleazy or pushy, and even if you’re able to make sales, somehow it feels a million times easier to sell another person’s product than to ever sell your own. But if you want to help people, sooner or later you’re going to have to talk about your product. In this episode, Jill Coleman interviews Jasmine Shea of The YES and Co. about how...

Apr 22, 20241 hr 3 minEp. 386

FBU 385: Q1 Was JillFit's Best Quarter Ever - Here's How We Did It

Quarter 1 of 2024 was JillFit’s highest revenue generating of all time, with over $400,000 coming in to the business. Today, Jill is sharing every lesson she learned and differences she + her team made in her business to get to this point. She attributes this success to several factors, including enrolling Legacy and mastermind students in the previous year, offering payment plans, running multiple programs at once, and expanding her team. Jill emphasizes the importance of scaling the business a...

Apr 17, 202417 minEp. 385

FBU 384: How To Identify A Program Or Product To Sell

In this episode, Jill answers a question about how to identify a program or product to sell online. She explains that there are three types of online products: one-on-one coaching, group coaching, and DIY offers. Jill always recommends starting with one-on-one coaching for beginners and gradually transitioning to group coaching or DIY offers, and emphasizes the importance of identifying the problem or transformation that you are best at solving and determining who needs that transformation and i...

Apr 15, 202429 minEp. 384

FBU 383: How to Set Up a Referral System for Current or Previous Clients

Setting up an affiliate or referral system is a great way to leverage former clients into new ones. When people get great results with you, they’re likely to refer your services to people they know, so why not sweeten the deal and make it even more enticing? In this episode, Jill discusses how to set up an affiliate or referral system for current or previous clients and explains the different ways to set up a system. She discusses the importance of offering attractive commissions to incentivize ...

Apr 10, 202421 minEp. 383

FBU 382: What To Do When You're Stuck And "Things Aren't Working"

In this episode, Jill discusses what to do when things aren't working or when you're feeling stuck in your business. She emphasizes the importance of doing the basics consistently, such as posting on social media and building an email list. Jill also advises focusing on skill-building and creating an irresistible offer that solves a known problem and explains the process of reverse engineering your goals and generating enough inquiries to reach your sales targets. Jill encourages listeners to ap...

Apr 08, 202425 minEp. 382

FBU 381: Building Your Side Hustle While Working Full-Time

When you have bills to pay, you can’t just tough out a shitty situation while you build your business. Of course there’s something to be said about urgency, but it’s not always something you can be operating under, and oftentimes you’ll have to work another job as you put time into building something else, so let’s normalize the process and set realistic expectations. In this episode, Jill provides strategies for managing time and energy, including focusing on the big, foundational rocks of buil...

Apr 03, 202436 minEp. 381

FBU 380: Understanding the "Buffer Phase" of Scaling an Offer

If you do the same things over and over again, why would you expect a different outcome? In business, you’ll inevitably run into a buffer phase as you scale your offers and exhaust your current leads. There are two solutions: create a new offer for the same leads, or find fresh and new leads for the same offer. In this episode, Jill discusses the need for new inputs and messaging strategies to generate more interest and sales for your offers. She explains the concept of long view messaging for b...

Apr 01, 202429 minEp. 380

FBU 379: Basic Online Business Terms to Know

In today’s episode, Jill provides an overview of basic online business terms you should know as an internet entrepreneur. She explains the three phases of customer acquisition: awareness, lead generation, and conversion. Jill emphasizes the importance of creating an irresistible offer that includes the promise, process, price, value, bonuses, risk reversal, and urgency. She also discusses the role of lead magnets, landing pages, and sales pages in capturing leads and converting them into custome...

Mar 27, 202430 minEp. 379

FBU 378: Exactly How I'd Capitalize on a Viral Video

The Instagram algorithm rewards intermittently, and right now seems like a great time to try to get your posts in front of more eyes. For some, going viral is the goal of Instagram and while it can be a great way to build up an audience, it isn’t always what it’s cracked up to be. If you dream of going viral, make sure you’re creating content relevant to your niche, have somewhere to send new followers and keep them nurtured so that when the time comes to sell your products, you have an audience...

Mar 25, 202416 minEp. 378

FBU 377: Steps for How to Sell a Program Before You Create It

No one wants to spend hours, days, weeks, or even months creating a program you know is great, just to get no sales. If you don’t want to spend time creating a product no one wants, you can always sell the product before it’s even been made! This is something Jill often does at JillFit when creating courses or group offerings. The most important thing to keep in mind if you want to sell something before you’ve even made it, like most things in online business, is that you need to be take action ...

Mar 20, 202426 minEp. 377

FBU 376: Steps to Level Up the Customer Experience for Your Clients

While this podcast often focuses on everything that happens before you make a sale, it’s important not to forget what comes after: fulfillment and customer service. In today’s episode, Jill shares what needs to happen on the other side of the “buy” button so you can guarantee your clients have an amazing experience with you and get results. Customer experience is often forgotten, so when you ensure your clients are getting what they need, you’re already ahead of the pack. If you want to grow you...

Mar 18, 202422 minEp. 376

FBU 375: 3 Steps to Recording a Stellar SOLO Podcast

In Jill’s opinions, podcasting is one of the best things you can do for your online business. Public speaking is a non-negotiable business skill, and podcasting is a great way to practice. Not only that, but when potential customers listen to your podcast, they get a sense go who you are and what working with you could be like. And with over 800 episodes of experience, Jill knows first-hand the kind of impact it’s making on her business. In this episode, Jill is sharing 3 steps to recording a st...

Mar 14, 202422 minEp. 375

FBU 374: The Camera Scenario: THE #1 Tool That Will Transform Your Messaging

Sometimes you may wonder why people aren’t connecting with your content, aren’t engaging with you, and aren’t buying your services; it’s likely because they don’t truly see how your products can help them. There’s one tool Jill teaches online biz owners to use that will completely change the outcome of all your messaging and marketing: the camera scenario. When you think about following your ideal clients’ “before” and “after” selves around with a camera, you get clearer and more specific about ...

Mar 12, 202418 minEp. 374

FBU 373: Gradually, Gradually, Gradually, SUDDENLY: How Success Really Works

We’re never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once. In this episode, Jill shares personal stories and insights about building a successful online personal brand. She emphasizes the importance of gradually building trust with potential clients and customers and the eventual role of ads in scaling a business. Jill also discusses the need to manage expectations and motivations, normalize smal...

Mar 06, 202425 minEp. 373

FBU 372: Can Your (Small) Audience Sustain a Group Offer?

In this episode, Jill discusses what to do if you feel like your small audience can't sustain a group coaching offer. She explains the three types of offers: coaching, cohort, and courses. Jill recommends starting with one-on-one coaching if you want to make decent money with a smaller audience, and emphasizes the importance of having experience with one-on-one coaching before transitioning to group coaching. Jill advises beta testing and using coaching pods as a way to start small and get feedb...

Mar 04, 202420 minEp. 372

FBU 371: Letting Go of the Fear of Judgement Changed Leah Marie's Life

There are plenty of reasons why people are too afraid to start online businesses, but mindset challenges and fears of judgement tend to be most common. These fears keep us from showing up fully, but at some point, being of service to people has to be more important to you than the fear of judgement. In this episode, Jill talks to current FBA student, Leah marie, about the mindset challenges that were holding her back and how taking the leap to join FBA changed her business and her life. If you’r...

Feb 29, 202431 minEp. 371

FBU 370: Exactly How Concita Made Back TWICE Her FBA Investment in 2 Weeks

It’s easy for Jill to talk about why FBA is a great investment—it’s her program!—but what about hearing about it directly from someone who has first-hand experience? Concita Thomas is a current FBA student with over 20 years in the fitness industry and 10 in the online space. After building her business on her own for a decade and not gaining as much traction as she’d like, Concita wanted to get back to basics and joined FBA. Within 2 weeks, she made back double the amount she invested in her bu...

Feb 28, 202438 minEp. 370

FBU 369: The 5 Reasons People DON'T Buy - Sample FBA Coaching Session

It’s FBA cart-open week at JillFit and in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares the 5 reasons people might not be buying your online offerings, because as marketers, it’s important to know why someone might not buy in order to get ahead of and overcome those objections in an organic way. If you’re on the fence about FBA, you can expect to learn exactly like this (with additional Q&A time directly with Jill!) from...

Feb 27, 202426 minEp. 369

FBU 368: 2 Questions to Ask When You Want to Level Up (+ FBA Now Open!)

Door are open for Fitness Business Accelerator! If you’ve ever wanted an overview of what FBA is, what’s taught in the course, and who it’s for, this episode shares everything you need to know. FBA provides a one-of-a-kind education for beginners in the online coaching industry, but it’s not just for beginners. FBA is also perfect for business owners who have been struggling to gain traction in their coaching businesses and need an injection of strategy. Jill shares the origin story of FBA and t...

Feb 26, 202423 minEp. 368

FBU 367: #PostsToProfits REPLAY #3: How to Sell without Sleaze + Creating Your Irresistible Offer

After parts 1 and 2 of the #PostsToProfits replay, you now know that you have authority and can really help people, you’ve learned how to speak to your ideal client to make their pains feel seen, now you need to learn how to sell your products and services with integrity. Selling can feel difficult, vulnerable, and even scary at times, but it should never feel icky or sleazy. Society may have conditioned us to think people who want to make or who have money are bad, but money is the resource we ...

Feb 23, 20241 hr 35 min

FBU 366: #PostsToProfits REPLAY #2: How to Attract + Speak Directly to Your Ideal Client to Generate Coaching Inquiries

The internet business space isn’t just more saturated, it’s more sophisticated than ever before. That means if you want to attract clients who are excited to invest with you, you have to niche down and be known for the one thing you do really well. When you show up as authentically as possible, the perfect client will always find their way into your ecosystem. In the second #PostsToProfits replay, Jill shares how to attract your ideal client by telling your story so well, you won’t even need to ...

Feb 21, 20241 hr 9 minEp. 366

FBU 365: #PostsToProfits REPLAY #1: What Problem Are You Solving?

In the #PostsToProfits bootcamp, Jill is sharing everything you need to know to turn your following into an actually profitable business. So many online business beginners get caught up in the mindset that they would be more successful if they “just” had more followers, but your followers are only useful if you actually know how to build a business. Truthfully, you don’t need many followers at all in order to make good money. In this #PostsToProfits replay, Jill shares the first step in turning ...

Feb 19, 20241 hr 13 minEp. 365

FBU 364: 3 Changes to be Ready for in the Online Coaching Space in 2024

The online space is changing—it always does. And while sometimes change can be frustrating, if you can recognize and get in front of these changes, you can find a lot of opportunity to stand out from your peers. In this episode, Jill discusses three changes that coaches need to be ready for in the online coaching space in 2024. The first change is a decrease in visibility on social media, which requires coaches to get more creative and niche down to find their target audience. The second change ...

Feb 14, 202419 minEp. 364

FBU 363: Why Don't People Support You or "Get" What You're Doing

Not everyone understands and knows about digital business and online coaching. In fact, if your family and friends come from a regular and traditional job they may not comprehend your choice to follow entrepreneurship. This lack of support, although transient, can be really hard and that’s when it is important to really own your decisions and go all in. In this episode, Jill talks about what to do when people don’t “get” what you’re doing. Join Jill in #PostsToProfits Social Media Bootcamp for F...

Feb 12, 202416 minEp. 363

FBU 362: Overcoming Perfectionism to Finally "Show Up" Consistently

One of the main obstacles that new online coaches face with social media is not being able to be consistent. This can happen due to several reasons: the person has other competitive priorities; the person is being too perfectionist with his/her content; or the person thinks no one truly cares. In this episode, Jill talks about how you can apply the “as if” principle into your work in order to be more consistent, creative, and proactive. Join Jill in #PostsToProfits Social Media Bootcamp for FREE...

Feb 07, 202415 minEp. 362

FBU 361: How to Avoid Falling into the Comparison Trap as a New Coach

The antidote to comparison is being in love with your own journey. Even though every professional working as an internet business owner wants the same outcome, everyone’s path is unique to them. In reality, your goal is more than likely completely different from your peers' goals. Tune into this episode as Jill talks about how to avoid falling into the “comparison trap.” Join Jill in #PostsToProfits Social Media Bootcamp for FREE! https://jillfitfree.com/p2p2024/ Jill is a fitness professional a...

Feb 05, 202417 minEp. 361

FBU 359: How to Succeed at a Sustainable Pace (for You)

The Internet biz is all about focusing on your own journey. You can look at what other coaches are doing online, but eventually you will need to be ok with your own sustainable pace. Mindsets revolving around you “not doing enough,” “not successful enough,” or that you “need to do more” will have negative effects on you. In this episode, Jill explains that, yes, there will be enough time to do more; it just doesn’t have to be right now. Join Jill in #PostsToProfits Social Media Bootcamp for FREE...

Jan 31, 202417 minEp. 359

FBU 358: Gatekeeping is out + Why Now is the Non-negotiable Time to Start Your Online Business

It’s no secret—the online space is rapidly evolving, so it’s more important than ever to get out there and get your online business started. In the past, the fitness industry, especially online, gatekeeping has been rampant, but it doesn’t need to be that way anymore. Gatekeeping is out, inclusivity and gratitude in online interactions is in! In this episode, Jill emphasizes the importance of building a personal brand and developing business skills to stand out in a saturated market, and encoura...

Jan 29, 202420 minEp. 358
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