Fit Biz U - podcast cover

Fit Biz U

Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
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Episodes

FBU 357: The Bare Minimum You Need to Build an Online Business

There are a million ways to build an online business, and a million bells-and-whistles you can be added at any moment, but instead of getting caught up with too many things to focus on, make sure you’re setting up a good foundation for your business. In this episode, Jill is breaking down the bare-minimum basics that you’ll need to start a profitable online business. She focuses on the three I's: Intrigue Content, Insight Content, and Investment Content, and emphasizes the importance of consiste...

Jan 24, 202430 minEp. 357

FBU 356: A 17-Year-Long Online Business Success Story with James Wedmore

So many people experience a defining moment in their lives that causes them to feel unworthy or that they aren’t enough, and then they spend the rest of their lives trying to solve that feeling through achievement. It turns some towards entrepreneurship, but those subconscious beliefs hold them back from running the kind of business they dream of, and keeps them acting like an employee when they need to be acting like a boss. In this episode, Jill interviews her very own mentor, James Wedmore, a...

Jan 22, 20241 hr 28 minEp. 356

FBU 355: Online Business Basics Part 5: Create Your First Irresistible Offer + beta test it

There are more opportunities for success now than ever before, but that doesn’t stop the idea of starting an online business seem terrifying and overwhelming. The good news is, once you can master the basics, you can handle anything that comes your way, and that’s what the Online Business Basics series has been about. In the final installment, Jill provides insights on how to create your irresistible offer, and the importance of beta testing it before launching. What you have to offer is valuabl...

Jan 17, 202428 minEp. 355

FBU 354: Online Business Basics Part 4: How to Get Folks on Your Email List (And Why You Need To)

In the fourth episode of the Online Business Basics series, Jill shares the importance of email marketing as a foundational business principle. It may seem like an old or unimportant concept, but the old saying that the buyers are in your email list is still true to this day. Email marketing is permission-based marketing, which is a perfect system for both you and your audience—those who want your content get exclusive access, and those who don’t can just opt out. Unsubscribes, just like unfollo...

Jan 15, 202426 minEp. 354

FBU 353: Online Business Basics Part 3: Using Your IG and FB Stories to Build Trust and Sell

In part 3 of the Online Business Basics series, Jill emphasizes the need to build a solid brand with meaningful connections if you want to have a long-lasting, lucrative career. By using social media, especially Facebook and Instagram stories, you create a way to connect with and engage your audience as they get to know you. Even if you’re terrified to post, stories have the lowest stakes—they disappear after 24 hours! As you showcase your daily activities to your audience, you generate DM conve...

Jan 10, 202419 minEp. 353

FBU 352: Online Business Basics Part 2: Social Media Best Practices (to Acutally Make Money)

This podcast can get deep in the weeds of business at times, but an overload of information can make you feel like there’s too much that needs to be done. And while online business isn’t exactly easy, it is simple at it’s core. In the second installment of the Online Business Basics series, Jill tackles the role of social media for online business, and the need for growth strategies and trust-building strategies. She highlights the importance of consistency and publishing content regularly, and ...

Jan 08, 202430 minEp. 352

FBU 351: Online Business Basics Part 1: Overview of Online Business in 2024

There’s no better time than the beginning of the year to get back to the basics. This episode is the first in a brand-new series to help you strengthen the foundation of your business. There are three phases of online business you need to understand: awareness, building relationships, and sales. Jill introduces the three types of offers: coaching, cohort, and course, and highlights the benefits and considerations for each. She also breaks down the process of making six figures online and address...

Jan 03, 202422 minEp. 351

FBU 350: 5 Ways to Ensure You Have Your Biggest Business Year Yet

In this episode, the first in a brand new series on business basics, Jill emphasizes the importance of focusing on three key areas for success. She reflects on the milestones of this podcast and shares tips on how to have your biggest year ever in business in 2024. Jill discusses the as if principle and the need to take action to achieve desired outcomes and highlights the significance of increasing revenue through new customers and higher price points. If success is what you dream of, you need ...

Jan 01, 202432 minEp. 350

FBU 349: Maximizers vs. Satisficers + Pushing Yourself in 2024

Are you always pushing for things to be better, or are you more than happy to keep things up how they’ve always been? In this episode, Jill discusses the concept of “maximizers” vs. “satisficers” and how it relates to personal and business growth. Right now is the perfect time to reflect on the previous year and identify opportunities for growth in the upcoming year. If growth is what you want in 2024, you have to learn to embrace overwhelm and take action to push past comfort zones—you have to ...

Dec 27, 202329 minEp. 349

FBU 348: Tie Up These 6 Loose Ends for Your Business Before 2024

The end of 2023 is quickly approaching, which means its time to tie up any loose ends you might have left open in your business. In this episode, Jill Coleman shares six things that might not have already been on your radar, but are great to think about for the rest of the year and beyond. She discusses increasing prices, offering an alumni rate, reaching out to potential clients, teasing upcoming offers, planning for tax write-offs, and strategic planning for Q1 launches. Whatever you decide, i...

Dec 20, 202319 minEp. 348

FBU 347: 5 SKILLS Online Business Owners MUST Master

If you want to get serious about business in 2024, there are five skills that every online business owner must master. Just like learning exercise science, nutrition, or any other expertise, business is a skill that needs to be learned and practiced if you want to get better—you won’t automatically be good at it, though it’s a common pitfall to think that way. Conversational copywriting, speaking, selling, leading, and objectivity and decisiveness are necessary components for every business owne...

Dec 18, 202333 minEp. 347

FBU 346: 5 Ways to Generate A Quick “Back End” Cash Infusion

If you need a quick way to generate some revenue in your business, you might consider trying out a back-end offer. Back-end offers are not front-facing or brand new offers, but rather additional offers for current or previous customers. In this episode, Jill shares five ways to generate back-end cash infusion, including extending contracts with current clients, pulling low ticket customers into higher ticket offers, using follow-up sequences and upsells, running FOMO promotions, and offering aff...

Dec 13, 202325 minEp. 346

FBU 345: How to Grow + Nurturing Your Email List When You’re NOT Launching

Writing an email newsletter is an important part of running an online business, but how do you grow and nurture your list when not launching? Email marketing as a way to deepen relationships with leads and customers—if someone jumps through hoops to join your list, what they really want is more connection. If you want more people on your list, you can always create an evergreen lead magnet to find out the types of content that resonate with subscribers. This episode is also full of tips on using...

Dec 11, 202330 minEp. 345

FBU 344: How to Craft Your New Year's Offer

2024 is just around the corner, so it might be time for you to start thinking about launching a New Year’s program. There’s no need to create something purely out of FOMO—you should have offers throughout the year, not just in January. But if you want to capitalize on those New Year’s Resolutions, launching free experiences or challenges in the first few weeks of January and saving the sales mechanism for later in the month is a great strategy. Jill also recommends offering longer-term commitmen...

Dec 06, 202317 minEp. 344

FBU 343: 4 Actionable Strategies to Create a Vision for Your Team to Follow

In this episode, Jill shares advanced strategies for business owners with teams, focusing on creating a compelling vision for the team to follow. She highlights four key strategies, including defining a clear mission and vision for the company, establishing core values for decision-making, communicating expectations and rules of engagement, and ensuring team members have personal and professional growth opportunities. It’s not enough to “just” hire a team—it’s important to align new ideas with t...

Dec 04, 202324 minEp. 343

FBU 342: Is It Time To Start Using Ads?

Are you ready to use ads to take your business to the next level? Ads can be complicated—some people think of ads as cheating in business, while others think of them as some sort of magic-bullet that will take their business all the way to the top. Truthfully, ads fall somewhere in-between. Your organic strategy should never end, but paid traffic can supplement what you’re already doing well! If you’ve ever been curious about the basics behind ads for your business, make sure to tune in! Check o...

Nov 29, 202324 minEp. 342

FBU 341: How to Quantify Your Big Goals for 2024

As we get ready to start the 2024, it’s important to get clear on the big goals you have for your business. It’s not enough to simply wish to make “more” money, or take on “more” clients, you need to get real with what is and isn’t working within your business, and set concrete number goals to hold yourself accountable. In this episode, Jill is sharing how to get ready for the new year and come up with those specific and achievable goals. Listen to the Secret Podcast - The Advanced Business Blue...

Nov 27, 202323 minEp. 341

FBU 340: When to Hire Help and What the Head of Customer Success Does at JillFit, with Sara Baker

Today’s episode is with Head of Fulfillment and Customer Success AND Head of Coaching at JillFit, Sara Baker. Sara has been working with JillFit for over a decade, and has become an invaluable part of the company. Chances are if you’ve sent in an email to the company, it’s Sara who emailed you back. With Sara at the helm of customer service, Jill has the mental freedom and time to dedicate to the actual growing of the business. You can always take care of customer service yourself, but wouldn’t ...

Nov 22, 202343 minEp. 340

FBU 339: When Just “Doing It” Isn’t Enough, You Have to Do It *Better*

Business is a puzzle, and you can choose to see it either from the viewpoint of the victim and think of it as a pain, or you can choose to take responsibility and figure things out. Simply saying that it “just isn’t working out,” keeps you thinking small and feeling powerless. Working hard is the point of entry; if success is your goal, then you need to get resourceful, and you need to get better. This episode features 5 strategies to elevate the conversation on how to get better as a business o...

Nov 20, 202326 minEp. 339

FBU 388: 4 Key Components of Running a Productive + Lucrative Team with the Head of Operations at JillFit

Jill has spoken a ton about how building a team in her business has been one of the greatest contributing factors to the growth JillFit has seen in the last few years. Today, Jill is having a conversation with her Head of Operations on how to run a productive and lucrative team. Giving up control can feel impossible at times when your business is your baby, but getting to the next level requires doubling down on your zone of genius and letting others handle the rest. Get on the Interest List for...

Nov 15, 202352 minEp. 388

FBU 337: 3 Signs You Need to be in a Mastermind (+ When You Don’t)

In this episode, Jill delves into the topic of masterminds. Masterminds are quite different than coaching programs and mentorships—they involve a combination of coaching, mentorship, and peer coaching. It’s important to consider your readiness for a mastermind, and there are three signs that indicate it might be the right time: burnout from overworking, a desire to scale a proven signature offer, and being in a holding pattern seeking inspiration and strategy. Masterminds have the potential to b...

Nov 13, 202322 minEp. 337

FBU 336: The 7 Dial-Movers that Helped Me Have My Biggest FBA Launch Ever

Last month’s FBA launch was the biggest in JillFit history, bringing in multiple 6-figures. Jill has been launching FBA for a few years now, and through repetition, the launch process has been fine-tuned and turned to a science. In this episode, Jill is sharing the 7 biggest dial movers that 10X’d the revenue brought in by FBA. Listen to the Secret Podcast - The Advanced Business Blueprint https://jillfitfree.com/secret-podcast-jillfit/ Get on the Interest List for the Strategy + Scale Mastermin...

Nov 08, 202326 minEp. 336

FBU 335: What is a "Secret Podcast" and Introducing The Advanced Business Blueprint

As Jill mentioned last week, it’s business season at JillFit, and November means we’re moving on from LEGACY to Jill’s Strategy and Scale Mastermind, made for business owners already making 6-figures who want to 5-10x their yearly revenue. Podcasting is an effective lead magnet, and while FitBizU is packed with strategy, but this podcast is geared towards beginners, so Jill had the idea to launch a “secret” podcast, made especially for advanced business owners. Even if you aren’t to the advanced...

Nov 06, 202316 minEp. 335

FBU 334: 5 Considerations to Have Your Biggest Launch Ever in 2024

It’s business season at JillFit, and as people are thinking about coaching and mentorship for 2024 and planning out their launch schedules, it’s a perfect time to hone your launching skills. If you want to have you launches get bigger and better next year, there are a few things you’ll need to consider. Some of these things may surprise you, but as JillFit is fresh off its biggest launch ever, there are things we’ve seen that work and matter most in real time. The time to start building trust an...

Nov 01, 202325 minEp. 334

FBU 333: Building a Legacy Business

You deserve more than a flash-in-the-pan business, you deserve a legacy. Today, the cart opens for Jill and Maestro’s 6-month program, LEGACY. Part mentorship-part mastermind, it’s full of the strategy and education you need to take your online business to new heights. If you’re ready to level up, start scaling your business, and actually get excited about launching, then it’s time to start building your LEGACY. Join us for LEGACY! https://www.jillfitprograms.com/legacy Jill is a fitness profess...

Oct 30, 202355 minEp. 333

FBU 332: 5 Ways to Avoid the “Smoke and Mirrors” of Online Business

When it comes to investing with a coach for your online business, remember: how they reach you is what they’ll teach you. If you’re being sold to with sales tactics that make you feel pressured or uncomfortable, it’s likely that you’ll be taught to sell the exact same way. In this episode, Jill is sharing 5 things to look out for to avoid any pitfalls you may encounter in your online business journey. If integrity and honesty are values for you, like they are at JillFit, make sure to tune in. Jo...

Oct 25, 202324 minEp. 332

FBU 331: Business & Bullshit with My Bestie - Part 4: Asking for the Sale

In the finals installment of Business and Bullshit with My Bestie, Jill and the Maestro are talking everything sales. Making sales is a non-negotiable aspect of business, but due to sleazy marketing tactics and general discomfort around money, selling has earned a bad reputation. There will always be gross sales techniques, but they aren’t the only to ask for money, and you certainly don’t have to use them. You can sell and remain true to your values and integrity at the same time. And you owe y...

Oct 23, 20231 hr 21 minEp. 331

FBU 330: Rewiring Your Brain for Massive Success with Brad Bizjack

Jill always says that the first few years of online business will have you come face to face with a lot of your own mindset struggles and limiting beliefs, but what do those terms even mean, and why do they even matter? In this conversation with Mindset Strategist, Brad Bizjack, Jill and Brad talk about how to rewire your brain in order to achieve massive success in your online business. Strategy is important, but sometimes it’s your subconscious beliefs that are holding you back. You deserve to...

Oct 18, 20231 hr 1 minEp. 330

FBU 329: Business & Bullshit with My Bestie - Part 3: The Nuts & Bolts of Online Business

This week’s episode is Part 3 of the Business and Bullshit with my Bestie series featuring Dr. Shanté Cofield of The Movement Maestro. Online Business beginners tend to get stuck on all the things they think they “need” to get started, and it holds them back from getting anything done at all. In reality, all you need to begin is a phone and a commitment to getting consistent. Today, Jill and Maestro are chatting about the nuts and bolts of online business, and why acting as if you’re already the...

Oct 16, 20231 hr 21 minEp. 329

FBU 328: 4 Ideas For Running A Lucrative Holiday Sale

Quarter 4 has officially started, so with less than 90 days left of this year, it’s time to start preparing for the holiday season before it starts. You don’t need a massive runway—people are already looking for deals during the next few months, so it’s a perfect time to make a few extra sales and prep for programs in the new year. In this episode, Jill is sharing 4 ideas you could use to run a lucrative holiday sale! Get on the LEGACY Interest List! https://jillfitfree.com/legacy-waitlist/ Jill...

Oct 11, 202325 minEp. 328
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