Fit Biz U - podcast cover

Fit Biz U

Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
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Episodes

FBU 327: Business & Bullshit with My Bestie Part 2: Standing Out In the Space

In part 2 of Business and Bullshit with my Bestie, Jill and the Movement Maestro are discussing what it takes to stand out in the online space. You might fear that it’s too saturated to begin, but if you double down on the things that make you great, sell a result your audience really wants, and build meaningful connections, people will trust that you know what you’re doing and will want to buy from you. Whatever comes your way, trust that you can handle it and you’ll be amazed by everything you...

Oct 09, 20231 hr 13 minEp. 327

FBU 326: How to "Run the Race" of Business

Online business is a lot like running a marathon. You may start the race as the same time as lots of people, but as time goes on and you start facing more obstacles, some people may start pulling ahead, while others may fall behind. All that matters is one thing: just keep running. There are a million ways to arrive at success, and there’s no shame in getting there on your own time. The only true “failure” is just giving up. In this episode, Jill asks some questions you might want to answer in o...

Oct 04, 202332 minEp. 326

FBU 325: Business and Bullshit with My Bestie Part 1: Doing the Thing

Today’s episode is part 1 of a brand new 4-part series co-hosted with Dr. Shanté Cofield, aka The Movement Maestro. Jill and Shanté are besties, but they’re also business partners for their intermediate coaching program, Legacy. There’s so much going on in the business space, and Jill and Shanté wanted a chance to talk about what they’ve been seeing—but of course, you’ll hear a little bullshit too. In this episode, you’ll hear about what it means to “do the thing”—starting online, the time it ta...

Oct 02, 20231 hr 12 minEp. 325

FBU 324: FBA Sample Call: Getting Your Mind Right For Selling

If you haven’t heard the news, Fitness Business Accelerator is finally open for enrollment! FBA is Jill’s signature business course, perfect for those of you in years 0-2 of your online business. Investing can feel scary, so this episode features a sample coaching call recorded directly from an FBA call all about getting your mind right for selling. If you join FBA, you can expect calls either weekly or monthly, talking mindset, motivation, pep-talks, and of course, strategy. Are you an online b...

Sep 21, 202345 minEp. 324

FBU 323: How Do I Know If FBA Is Right For Me?

Over time, Jill has coached over 2,500 people in their health and wellness businesses. Getting to interact with so many people on their business journeys has allowed for Jill to recognize the 3 most common qualities that make someone a great fit for FBA and a successful entrepreneur. Building a business isn’t for everyone—you have to be ready, willing, and able to take massive action, even when the going gets tough. If any of these qualities resonate with you, then the time is right to start mak...

Sep 20, 202324 minEp. 323

FBU 322: From New Online Coach to Multi-6-Figures with Jen Kirsch

On this episode of FitBizU, Jill is interviewing former-FBA student, Jennifer Kirsch. In the past 3 years, Jen went from an online business newbie to a multi-6-figure business owner, all over the age of 50. Jen is proof that not only is there no such thing as “too late,” but that consistency and hard work is the rocket-fuel you need for success online. Just like you would coach your clients in the gym, you start with mastering the basics, trust the process and yourself, and over time you’ll yiel...

Sep 19, 202357 minEp. 322

FBU 321: My Own First Business Investment (FBA is Open!)

Successful people share a common trait: they invest in themselves and their businesses. You can’t possibly know everything there is to know about online business, and that’s the beauty of investing—you can find the people who know the strategy you’re missing and fill in the gaps! Jill is a huge advocate for investing because it changed everything for her business and took Jill from just a woman with a business to a Business Woman. Having the courage to get out of your comfort zone, try something...

Sep 18, 202322 minEp. 321

FBU 320: #FreshFormula REPLAY #3: Creating an Irresistible Offer + Selling it Using Transparency Marketing

Selling has a bad reputation. Most people think of sleazy used-car salesmen or cheap sales gimmicks and it leads to entrepreneurs under-charging and under-selling their products and services. Selling doesn’t have to feel gross if you’re providing a powerful offer! In the final #FreshFormula replay, Jill teaches you how to market your products transparently and create an offer so irresistible, your potential clients will have no choice but to say yes. Jill is a fitness professional and business c...

Sep 15, 20231 hr 42 minEp. 320

FBU 319: #FreshFormula REPLAY #2: How to Niche Down + Attract Ideal Clients Who Are Already Sold

In part 2 of the #FreshFormula replay, Jill is teaching you how to niche your offerings down in order to attract your perfect client. Making potential clients feel understood is a sure-fire way to get them to invest with you. If you can describe how someone feels better than they can, they’ll assume you have a solution. As long as you connect with people via their pain points and show up authentically, you’ll always attract ideal clients who are eager to work with you. Join #FreshFormula to watc...

Sep 13, 20231 hr 14 minEp. 319

FBU 318: #FreshFormula REPLAY #1: How to Show Up Powerfully + Get Paid Online to Solve Problems

In this exclusive replay of Jill’s brand new 3-part business building event, #FreshFormula, Jill is sharing everything she would be doing if she had to start her business from scratch in 2023. Sure, running an online business with a large following seems easy enough, but what if you don’t have that? How can you even begin to make money online when you have no eyes on you? It’s going to feel hard at times, no doubt about it, but there’s always an action step you can take to move you forwards. Joi...

Sep 11, 20231 hr 19 minEp. 318

FBU 317: The 5 Most Effective Ways to Attract Your Ideal Client

Having a product is an important step in starting your online business, but even more important than that is having people to sell your product to. Messaging—or how you say the things you say, and lead people to a sale—is a skill you can always be improving upon. The better your messaging gets, the more clients you’ll attract that are the exact right fit for you and what you want to accomplish with your business. In this episode, Jill shares 5 effective ways to attract your ideal clients, all by...

Sep 06, 202323 minEp. 317

FBU 316: 4 Ways To Know You’re Ready For The Next (Business) Level

How do you know if you’re ready to level up when it comes to your business? It’s normal to have ebbs and flows in your mentorship journey as it pertains to your business—some times are for just putting your head down and grinding, and some times you might need more guidance and new inputs. Maybe you need someone to show you the ways you’re playing small, or maybe you want to take the next step but you’re not sure what exactly that is. You might even be stuck in the time-for-money grind and ready...

Sep 04, 202323 minEp. 316

FBU 315: Investing In Coaching is a Cheat Code for Success

Jill makes a point to talk about investing a few times every year not to brag about how much money she’s made or that she invests, but because investing is a personal value system that JillFit is founded upon. JillFit was a DIY business at first, but at a certain point, Jill was forced to hire a coach to get to the next level—and wished she had done it earlier. Investing in coaching is the same as investing in yourself, and there’s no better ROI than that. And besides, when you really break down...

Aug 30, 202320 minEp. 315

FBU 314: How to Find the Time (and Energy!) to Build Your Online Business

One of the biggest barriers to starting an online business journey is not having the amount of time needed. Life is full of competing priorities, and it’s completely valid to feel overwhelmed with everything you need to do—your business can easily fall to the wayside. And it isn’t just about the time everything takes, building a business requires a lot of mental energy as well! If you’re feeling limited, you have to find ways to create time for your business and manage your energy so that when t...

Aug 28, 202327 minEp. 314

FBU 313: Your 3 Biggest Fears in Online Business (+ How to Overcome Them)

There are many different reasons new coaches fear taking their business online, but when it comes down to it there are three main obstacles people seem to be facing. As you grow with your business the challenges you face will change, but at the start, your problems tend to fit into three main mindset buckets. Once you know how to overcome these fears, there’s no stopping you and how big your business can grow. Join #FreshFormula here! jillfitfree.com/freshformula2023 Jill is a fitness profession...

Aug 23, 202325 minEp. 313

FBU 312: The 4 Major Phases of Online Business + #FreshFormula Announcement

When you’re brand new to online business, everything can feel so overwhelming. You might look at businesses all around you and want to give up before you even begin. There are a million things to do, so how do you know what’s important and what’s not? Understanding the 4 main phases of online business can help you get the ball rolling in your online business. And if you’re ready for even more, make sure to join Jill’s FREE online business event, #Fresh Formula on September 7th. Join #FreshFormul...

Aug 21, 20238 minEp. 312

FBU 311: How the Power of Possibility Changed My Business - And How It Will Change Yours, Too

At the heart of JillFit, is the core mission to instill a sense of freedom and fulfillment to as many people as possible through action and finding possibility in the world around us. There are plenty of people in this world who will be there to talk you down, so what you really need is a mentor who can show you everything that’s possible. Sometimes, you just need someone else to give you the permission to out in the world and kick some ass, and it’s especially powerful when that someone is a me...

Aug 16, 202314 minEp. 311

FBU 310: Why You Should Be Using "Lifestyle Marketing"

There’s a type of marketing that’s rampant on social media that you’ve definitely seen before, even if you’re not directly familiar, called “lifestyle marketing.” It’s all about showing off a specific lifestyle in order to market your services—it sends the message that by working with you, people might be able to attain the kind of life that you’re living. Many examples lean towards the materialistic, but if that’s not you, that’s okay too! People are drawn to lifestyles that boast of autonomy, ...

Aug 14, 202325 minEp. 310

FBU 309: 4 Things to Stop Caring About in Your Business

Running a business is no easy task. There are plenty of dial-moving factors to worry about, so don’t waste your precious time an energy stressing out about the shit that doesn’t matter. When you’re new to online business, it can be a struggle to discern what does and doesn’t matter, so in this episode, Jill is sharing 4 things you have her permission to stop caring about. You don’t need to let them take up space in your brain or stop you from taking action in your business. Get on the waitlist f...

Aug 09, 202319 minEp. 309

FBU 308: Are You Holding Yourself Back Without Knowing It? The Fear of Success

Is the fear of success secretly causing you to sabotage your own progress? The idea of fearing success may seem ridiculous, but getting to the next level of success means increased responsibility and having more eyes on you, with a lot of pressure to “keep it up.” That fear of success is really just the fear of failure in disguise, because we wouldn’t fear succeeding if we didn’t fear losing all that we worked for. You might be subconsciously getting in the way of your success so you never have ...

Aug 07, 202321 minEp. 308

FBU 307: 9 Common Launch Mistakes I See Coaches Making

Making mistakes is a part of business. You’ll never reach a point where you’ve learned everything there is to know, which means you’ll “mess up” in some way or another for as long as you run your own business. And if you’ll always mess up, that means these mistakes or problems aren’t because you’re “bad” at what you do, you probably just don’t have enough experience yet, and that’s okay! If you’re planning a launch in the near future, this episode details 9 common mistakes you might be making an...

Aug 02, 202335 minEp. 307

FBU 306: Using Your Personal Values to Make More Sales

Every single person has their own set of personal values that influences how they see and interact with the world. As a personal brand, you’ll find that the clients you attract tend to have a similar value system to you, or more likely, want to have the same value system. The more authentically you show up, and the harder lines you draw in the sand when it comes to your values, the more aligned clients you’ll start to attract. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Ji...

Jul 31, 202318 minEp. 306

FBU 305: Working In Your Business Vs. On Your Business

Your online coaching is a part of your business—it’s your product!—but don’t make the mistake of thinking that your client-facing work is what makes up the entirety of your business. When you’re doing client-facing work, that’s working *in* your business, and it requires a very different skillset and energy level than working *on* your business. A lot of newbies make the mistake of saying yes to every client, but that only takes away from your ability to work on your business in more meaningful ...

Jul 26, 202317 minEp. 305

FBU 304: Knowing When to Scale an Offer

One of the benefits to owning an online business is that you can increase your revenue—and therefore your income—at any time, unlike in a traditional job. In business, scaling an offer or a product means to increase the revenue gained from that sale without having to increase costs. But before you’re ready to start scaling your products, there are a few concepts you should learn and practices you should try out first. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a f...

Jul 24, 202324 minEp. 304

FBU 303: How to Use the Law of Reciprocity in Business

There’s a universal law in marketing that you’ve probably been a part of without even realizing it: The Law of Reciprocity. It’s no rocket science, but when used well, it can help you reach new heights and create even deeper connections. The Law of Reciprocity states that if you do something nice for someone, chances are good that they’ll want to do something nice for you in return. Generosity never means that you’re owed anything, but it does open the door for people to want to give back. It’s ...

Jul 19, 202318 minEp. 303

FBU 302: 6 Ways to Use Threads Right Now

There’s a brand new social media that everyone is talking about—Threads. Made my Meta (owner of Facebook and Instagram), Threads is an answer to Twitter. A brand new social media platform is ripe with opportunity, and as an online business owner, you should be hopping on and exploring what Threads has to offer to you. It pays to be an early adopter, and while it isn’t clear what the future holds for this new social media, it’s a good idea to get in on the ground floor. Get on the waitlist for FB...

Jul 17, 202319 minEp. 302

FBU 301: How to Launch a High Ticket 1:1 Coaching Offer

The coaching offers that we can create for our online business can be developed in multiple ways. There are several details and combinations that can be made in order to fit your schedule and work for your clients, at the same time. One type of offer that is fundamental though is the ‘High Ticket 1:1’ offer. In this episode, Jill shares the best strategies to create this and gives an overview of all kinds of services that you, as a professional, can provide. “This is a great conversation for tho...

Jul 11, 202317 minEp. 301

FBU 300: Your Confidence May Be Polarizing

Your confidence may be polarizing. In the online coaching space, confidence is a must. In life, and especially on the internet, people are drawn to confidence and conviction. It’s how your potential clients will know it’s safe to invest with you. However, true confidence can sometimes be off-putting, especially for people who are mired in their own insecurities. We fear showing up confidently because we fear the judgement of these people, but we can’t let it get in the way. If you want massive s...

Jul 05, 202319 minEp. 300

FBU 299: Understanding "Promotional Real Estate"

As you scale your business and start selling offers other than your 1:1 coaching, you’ll start to run out of something called “promotional real estate.” There are only so many places you can talk about your promotions, so when you start to promote new products, you lose the space you once had to sell previous offers, possibly leading to a decrease in sales. It’s totally normal, but for some newer online business owners, this sets off alarm bells and panic starts to sink in. If you can plan ahead...

Jul 03, 202320 minEp. 299

FBU 298: Can Charisma Be Taught?

One question Jill is always trying to find the answer to is why some people seem to do really well in their online business while others keep struggling, no matter what they do. While there are many factors at play, one thing that seems to make a difference is your likability, aka your charisma. If you need charisma to make it online, does it mean you’re doomed if you’re not naturally charismatic? In this episode, Jill is breaking down the 3 components of charismatic behavior and how anyone can ...

Jun 28, 202324 minEp. 298
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