FBU 310: Why You Should Be Using "Lifestyle Marketing"

There’s a type of marketing that’s rampant on social media that you’ve definitely seen before, even if you’re not directly familiar, called “lifestyle marketing.” It’s all about showing off a specific lifestyle in order to market your services—it sends the message that by working with you, people might be able to attain the kind of life that you’re living. Many examples lean towards the materialistic, but if that’s not you, that’s okay too! People are drawn to lifestyles that boast of autonomy, time freedom, strength, health, and especially joy. By sharing the aspirational elements of your life, you can be attracting clients who are just like you.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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