Growing your online coaching business requires an email list, and in order to grow your email list, you’ll need a compelling lead magnet—aka, a freebie. But giving something away for free isn’t always enough to interest someone. Your lead magnet needs to have a ton of value and helps your potential client start to solve a problem they already know they have. Today, Jill shares the types of lead magnets that do best, and teaches you how to message your offer in a way that ensures your leads under...
Jun 25, 2025•23 min•Ep. 511
If you want to scale your business, the answer isn’t about doing more. When you want to make more money and impact more lives, you have to start doing things better. In this episode, Jill shares the kinds of questions you need to be asking yourself if scaling your business is your goal. She emphasizes the importance of leveraging team capacity, evaluating business focus, and understanding customer lifetime value. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitnes...
Jun 23, 2025•30 min•Ep. 510
There are a million little tasks you could be doing in your business, and the only way to get clarity is just by doing them. Running a business requires a growth focused mindset, and the ability to manage your expectations, get clinical about results, and to iterate over and over again. You’ll have the greatest success if you can see your business actions as experiments, and remain open to the outcomes. There’s always something more to learn and something more to try. Get on the waitlist for FBA...
Jun 18, 2025•34 min•Ep. 509
We all know that a steady diet of junk food will leave us feeling uneasy and sick, and it’s no different in business. Today, Jill shares the concept of a 'junk food business,' contrasting it with the idea of building a sustainable brand. She emphasizes the importance of authenticity, integrity, and long-term relationships in business, and warns against quick sales tactics that may compromise values—they’ll never get you where you want to go. Hopefully this conversation will serve as a reminder t...
Jun 16, 2025•26 min•Ep. 508
In this episode, Jill discusses the nuances of following up with potential clients after sales calls. When you have a sales call that goes nowhere, it isn’t always an issue of the wrong price—rather, your potential client doesn’t yet see the value of what you bring to the table. No one is great at sales calls right off the bat. It may take a few reps and a few new follow-up strategies, but with time and practice, you can start closing sales calls like a pro. Get on the waitlist for FBA: https://...
Jun 11, 2025•24 min•Ep. 507
Posting reels on Instagram is one of the best things you can do for the growth of your business. Of course, a big following is meaningless if you don’t have a next step for your audience to take, but you are going to need some eyes on you in order to sell your products and services. Social media content creation doesn’t need to be a huge deal or a paralysis-causing event, so in this episode, Jill is sharing her personal social media content planning strategies for maximum connection, engagement,...
Jun 09, 2025•27 min•Ep. 506
You can’t build a business on defense—if you want to make sales, you have to be proactive about getting them. In this episode, Jill discusses the transition from low ticket offers to high ticket offers, emphasizing the importance of creating a customer journey through an Ascension Model. Giving things away for free might be part of your business journey, but to make money, you need to guide your customers to higher ticket products. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlis...
Jun 04, 2025•17 min•Ep. 505
You only need to be one step ahead of the next person if your goal is to help them, but if you want to stand out of the crowd in a saturated online coaching space, you’ll need to become an expert. There are three types of experts: the researcher, the results getter, and the role model. You’re probably already one of those three, but in order to get to a level 2 expert, you need to develop your own systems and frameworks. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is ...
Jun 02, 2025•30 min•Ep. 504
Posting on social media is a non-negotiable aspect of growing an online business and the faster you accept that it’s simply a part of the process, the better you’ll get posting regularly. Social media is the best tool business owners have for brand building, and you’ll find greater success if you create posts to attract the audience you want, rather than posting to impress your peers. No one is an expert on content creation right away—it’ll take some reps before you really feel confident—but the...
May 28, 2025•18 min•Ep. 503
It took a while to get there, but JillFit is now a company that makes sales every single day. In this episode, Jill discusses the strategies her team implements to make those daily sales, like focusing on the launch model, revenue management, and various sales techniques including payment plans, organic sales, and paid ads. She emphasizes the importance of creating accessible offers and managing cash flow effectively, while also exploring advanced strategies for scaling a business. Get on the wa...
May 26, 2025•26 min•Ep. 502
Storytelling is one of the oldest forms of human connection and learning. People want to follow along with and be included in someone’s story, so naturally, storytelling should be a large part of the content you share. Bringing your followers along in a journey you’re taking, be it personal, professional, or fitness-related, fosters deep connection and trust. By sharing your real-time experiences and challenges, you can engage your audience more effectively and create a sense of community. We al...
May 21, 2025•19 min•Ep. 501
One of the most important assets you’ll have in your online business is your email list. The majority of the people who buy your products and services will purchase from your emails, not your social media. You might have hundreds of followers, but any random person could be following your account—your real fans will be those that take the extra step to opt in to your emails. But email inboxes keep getting more crowded, so it’s your job to learn and experiment with the best ways to get your audie...
May 19, 2025•38 min•Ep. 500
The idea of a membership business model is great—you sell a product once, and get recurring revenue every single month. But in reality, selling and running a membership isn’t that simple. While selling a shorter term product is easier, if your heart is set on running a membership, it’s still possible. You’ll need to manage your expectations on conversion rates and really dial in your launching strategy and management skills. Get on the waitlist for Strategy + Scale: https://jillfitfree.com/ssmas...
May 14, 2025•20 min•Ep. 499
Of all the entrepreneurs who run 7-figure plus businesses, only 0.7% of those are women, and it’s Jill’s goal to get that number higher. It’s easy to think that the people who are farther along in business than you are have somehow “figured it all out” but the truth is, problems in business never go away, no matter how much money you make. The real difference between those 7-figure business owners and online biz newbies has more to do with their perspectives on time, objectivity, and ability to ...
May 12, 2025•36 min•Ep. 498
We’re never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once. In this episode, Jill shares personal stories and insights about building a successful online personal brand. She emphasizes the importance of gradually building trust with potential clients and customers and the eventual role of ads in scaling a business. Jill also discusses the need to manage expectations and motivations, normalize smal...
May 07, 2025•25 min•Ep. 497
There are a million ways to build an online business, and a million bells-and-whistles you can be added at any moment, but instead of getting caught up with too many things to focus on, make sure you’re setting up a good foundation for your business. In this episode, Jill is breaking down the bare-minimum basics that you’ll need to start a profitable online business. She focuses on the three I's: Intrigue Content, Insight Content, and Investment Content, and emphasizes the importance of consiste...
May 05, 2025•30 min•Ep. 496
If you want to run a thriving online business, you’re going to need clients, and there’s no better place to find those clients than social media. Disliking social media for whatever reason is perfectly valid, but it’s the price of admission for business success so you need to make peace with it. As fitness professionals, you know about focusing on building long-term habits rather than short term successes, and posting on social media is no different. Get on the waitlist for FBA: https://jillfitf...
Apr 30, 2025•21 min•Ep. 495
While on your online business journey, there will be times where you are growing your business and other times you are simply running it. There are three main phases of business development: the initial growth phase, the transition to running a business, and the potential for scaling. Today, Jill emphasizes the importance of building trust with an audience, the need for consistent lead generation, and the strategic decisions involved in scaling a business. Get on the waitlist for Strategy + Scal...
Apr 28, 2025•23 min•Ep. 494
In this episode, Jill discusses the intricacies of partnerships in business—both with other companies and with other individuals. If you’re thinking about entering into a partnership, it’s of the utmost importance to evaluate what opportunities partnership can bring, understand what roles each party member is playing, and really lean in to open communication. Jill is no stranger to both successful and unsuccessful partnerships, so she shares personal experiences and insights on how to navigate t...
Apr 23, 2025•26 min•Ep. 493
When you’re just getting started as an online coach, you may have to do things you wouldn’t normally, like coach for free or for very little money, to start building up your coaching skills and client base. You should also consider using your personal connections on Facebook and Instagram to fill your client roster, even though the people you know personally aren’t always your ideal client. Today, Jill shares personal anecdotes and practical tips—including beta testing and niche launches—to help...
Apr 21, 2025•21 min•Ep. 492
There are a million little things you could be doing in your business at any given moment, but if your goal is to grow your business, you’re going to need to create some space to work on the bigger-picture actions and ideas. At times, it feels easier just to check little things off a to-do list, but constantly using your time and energy on the day-to-day things leaves no space for you to simply sit and think. In this episode, Jill shares 3 ways she creates space on a regular basis to work on the...
Apr 16, 2025•30 min•Ep. 491
Today, Jill discusses how to choose the right type of lead magnet based on your business goals and audience needs. There’s a difference between the lead magnets you’ll use for evergreen offers and launches, so the one-size-fits-all approach won’t work anymore. You’ll need to align your lead magnet with your pricing strategies and level of audience engagement, but at the end of the day, your biggest concern should be building and maintaining relationships with your potential clients once they’re ...
Apr 14, 2025•19 min•Ep. 490
At the beginning of your online business journey, you might still be working in the gym or at a corporate job, and more than likely you won’t have tons of time to devote to building out your online offerings. The good news is, you don’t need a lot of time to build your business—you need focused time. Productivity is not about the amount of time spent working but rather the focus and energy dedicated to tasks, which is why Jill highly recommends creating “block time” for yourself, setting boundar...
Apr 09, 2025•19 min•Ep. 489
As an online business owner, you’re in the trust business. Your potential clients need to know, like, and trust you before they’ll feel comfortable spending money on your services. The best way to increase that rapport and trust starts with authentic personal connection—that means sharing pieces of your personality so your audience knows who you are! Today, Jill shares her experiences with audience engagement and how to effectively communicate personal stories to foster deeper relationships with...
Apr 07, 2025•30 min•Ep. 488
The more you talk about your offers, the more sales you’ll make. That may seem aggressive and insincere, but talking about your offers doesn’t have to mean making hard sales pitches every day—instead you can mention your offers frequently within the context of your daily life, and in doing so, you’ll build trust and familiarity with what you sell. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transiti...
Apr 02, 2025•21 min•Ep. 487
There’s so much mystery around social media. Knowing what to post and how to grow your account can feel impossible, and while growth may be difficult, it isn’t impossible. Once you know the different types of content, you can put a plan in place that will make social media growth less mystifying. In this episode, Jill discusses top, middle, and bottom of funnel content, and how to utilize each type to attract, nurture, and convert followers into customers. Getting followers is only the first hal...
Mar 31, 2025•30 min•Ep. 486
It feels like haters and trolls are at all-time high on social media. If you’re a woman with an online presence, someone will always have something to say and your confidence will always trigger people. But you can’t control how people perceive you, so you’ll have to learn how to deal with the meanness, snark, and trolling that runs rampant if you’re serious about running an online business. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and bus...
Mar 26, 2025•23 min•Ep. 485
You don’t always have to be doing the most in your business, but when you’re selling, it makes sense to go all-in on your selling to have the most successful launches possible. You always have a say in how your business is faring, and as long as you’re willing to do a little more than the average person, you’ll be setting yourself up for the kind of business outcomes you dream about. In this episode, Jill shares a handful of pre-, post- and mid-launch strategies you can implement to increase you...
Mar 24, 2025•28 min•Ep. 484
Most lead magnets are free experiences, but there’s always an option to run a paid one. There’s plenty of value someone can get from a free experience, but there’s truth in the saying that when people pay, they pay attention. Today, Jill talks the difference between free and paid lead magnets, sharing the benefits and the disadvantages of each. You always have the option to experiment and find out which is right for your business. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist...
Mar 19, 2025•17 min•Ep. 483
Launching can feel like a rollercoaster of emotions, but it’s one of the best ways to make money in your business, so if you want to be successful online, you’re going to have to learn to manage those feelings and just keep going. In this episode, Jill Coleman highlights the importance of expectation management, understanding the launch process, and maintaining a positive mindset throughout your launches. Launching is hard, but it’s important to get resourceful and scrappy when facing challenges...
Mar 17, 2025•27 min•Ep. 482
