No one likes being forced into a sale. So, when it comes to handling objections during sales calls, it’s important to view sales calls as conversations rather than high-pressure situations—not every potential client is a good fit, and that’s okay! In this episode, Jill is sharing how she handles objections by categorizing buyers into low and high information types, and shares strategies for addressing common objections, particularly around money. Integrity in sales is possible, and when you buil...
Mar 12, 2025•29 min•Ep. 481
With social media and online business becoming more and more saturated, messaging is more important than ever—but what is messaging? In this conversation, Jill and return guest (and King of Messaging!) Brandon Lucero explore the evolution of messaging, the importance of effective communication in your business, and how to teach concepts rather than just relaying information. Brandon also shares strategies for effective lead generation and the role of self-identifying content in increasing engage...
Mar 10, 2025•58 min•Ep. 480
In this episode, Jill sits down with Kasey Jo Orvidas to explore the critical role of mindset in coaching and how it impacts client success. They discuss the differences between growth and fixed mindsets, the importance of fostering client autonomy, and strategies for improving motivation, accountability, and retention. Kasey Jo shares insights on overcoming common coaching challenges and emphasizes the power of effective communication and behavior change strategies. They also dive into sales te...
Mar 05, 2025•1 hr 2 min•Ep. 479
While the Instagram algorithm is always changing, it’s still one of the best tools you can use to generate leads and gather opt-ins for your freebies. Opt-ins have been down for many online business owners, but there’s no need to fear just yet—Jill knows a few strategies that are working well on Instagram as of March 2025 for both main feed posts and in your Stories. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effective...
Mar 03, 2025•27 min•Ep. 478
FBA is now open for limited enrollment—wait-listers only!—so in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares the soft-skills of running a business, including how to identify and fix energy leaks that are holding you back. If you’re on the fence about FBA, you can expect to learn exactly like this (with additional Q&A time directly with Jill!) from the FBA live coaching sessions. Get on the waitlist for FBA: https://jill...
Feb 26, 2025•48 min•Ep. 477
In this conversation with former-FBA student, Jennifer Kirsch, Jill and Jen discuss how she went from an online business newbie to a multi-6-figure business owner, all over the age of 50. Jen is proof that not only is there no such thing as “too late,” but that consistency and hard work is the rocket-fuel you need for success online. Just like you would coach your clients in the gym, you start with mastering the basics, trust the process and yourself, and over time you’ll yield amazing results. ...
Feb 24, 2025•1 hr 5 min•Ep. 476
In this episode, Jill discusses the importance of mindset in business building, addressing common frustrations faced by clients, and drawing parallels between fitness and entrepreneurship. All the advice and coaching you give to your clients? It’s the same coaching you should be giving to yourself. Persistence, community support, and the application of mindset principles to both personal and professional challenges—all are needed to start your business and keep going. Get on the waitlist for FBA...
Feb 19, 2025•21 min•Ep. 475
When you’re just getting started in business, every little thing you could do feels really important, but the reality is, you can’t care about everything. In fact, that feeling of overwhelm can stop you from taking action on the things that actually matter for business success. Rather than getting caught up in the little things, try to focus on taking action, build relationships, and understand your niche better by getting lots of experience. You have permission to stop caring so much about the ...
Feb 17, 2025•22 min•Ep. 474
In your business, there will be times to say yes to every opportunity, and there will be times to start saying no. It’s always a good idea to have boundaries, especially when you need large amounts of focus for growth. So, how do you know when the time is right to start turning things down, and when it’s important to say yes to things that come your way? Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the t...
Feb 12, 2025•19 min•Ep. 473
You only have a finite amount of time and energy, so if you want to be able to make more money in your business, you’re going to have to learn to scale. Scaling your business isn’t making more money by putting in more time—it’s making the same (or more!) money in less time, without sacrificing the quality of experience your customers are getting. Today, Jill is sharing 4 methods you could layer in to your business in order to start scaling. Get on the waitlist for FBA: https://jillfitfree.com/fb...
Feb 10, 2025•15 min•Ep. 472
After over a decade as an entrepreneur, Jill has noticed several habits that all high-performers have. These qualities aren’t innate, but rather behaviors that anyone can learn that greatly influence the level of success you can achieve. Building a business is innately personal development and you’ll need to be aware of your patterns in order to implement new ones. Anyone can be a high-performer, no 3-hour morning routine or cold plunge needed. Get on the waitlist for FBA: https://jillfitfree.co...
Feb 05, 2025•28 min•Ep. 471
Running a business is hard, but it doesn’t have to be miserable. Difficult situations in life and entrepreneurship are inevitable, so if you want your business to go far you need to be able to see your pains as puzzles, stay tenacious, and be able to differentiate between the need-to-haves and the nice-to-haves. Things won’t always be difficult, and while easy is earned, you shouldn’t be miserable on your way there. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fit...
Feb 03, 2025•21 min•Ep. 470
When you start selling your services online, you’re not just a coach anymore—you’re also a business owner, which means that your time is in higher demand, and therefore worth more money than ever before. You can raise your prices at any time, just because you want to, but if you’re feeling timid about asking for more, there are a few scenarios that can help you feel more confident in asking for more. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professiona...
Jan 29, 2025•21 min•Ep. 469
The first few years of building a business often looks like adding many hours of work (of brand new skills!) on top of an already busy schedule. With jobs and families to attend to, it’s a good idea to show yourself some compassion for not being able to do everything, while focusing on getting consistent with the tasks that really move the needle towards business success. It’s going to take time and effort to grow your business, so if you don’t have a lot of time to spare, you’ll need to be stra...
Jan 27, 2025•28 min•Ep. 468
Launching the same product to the same people for years isn’t going to help your business grow—you need to get in front of new eyes. Organic growth should always be part of your strategy, but in time you might want to layer in the use of Facebook and Instagram ads to start scaling in a big way. You don’t need to be using ads right away, but when and if you’re ready, Jill is sharing her best ads strategies, including which types of ads to use and which to avoid, the 101 on CPC and CPL, and how to...
Jan 22, 2025•23 min•Ep. 467
Making $100,000 in a year is easier to accomplish than you might imagine, and if you break your revenue goals into 4 quarters of the year, it becomes even more attainable. This episode features a super simple blueprint that online fitness business owners can follow to make $25,000 of revenue in 90 days. It takes effort, but for entrepreneurs who are consistently showing up and ready to get strategic, making 6-figures is entirely possible. Get on the waitlist for FBA: https://jillfitfree.com/fba-...
Jan 20, 2025•24 min•Ep. 466
When you first get started in your online business, there are a million things to worry about. Plenty of entrepreneurs feel like they’re constantly busy, but as they look back at their days, it seems like nothing important gets done. Your energy is a finite resource, so if you want to be productive you have to get strategic. In this episode, Jill shares her 3-2-1 method method for productivity, which helps business owners streamline your daily, weekly, and monthly efforts on things that actually...
Jan 15, 2025•17 min•Ep. 465
There’s a logistical side of business, and anyone can find success in it with the right mentor and the right tools, but there’s a second side that’s much more difficult to succeed in, and it’s all the intangible things going on inside your head as you build your business. Anyone can be successful if they just keep going, but very few people have the mindset necessary to keep moving forward. If Jill was starting her online business from scratch, there are 6 thing she’d want to know in order to vi...
Jan 13, 2025•25 min•Ep. 464
There’s one page that almost every single business uses that is highly underutilized in marketing and conversion—the Thank You Page. Whether your Thank You page comes at the tail end of a free opt-in or a paid offer, you can always use it to provide value, gather market research, or even promote low-ticket tripwire offers. Utilized correctly, you can increase engagement in your offer and increase conversion rates. In this episode, Jill shares some actionable insights you can start using right aw...
Jan 08, 2025•15 min•Ep. 463
It’s a new year, and with that means a new business strategy for JillFit. Today, Jill is teaching all about passive evergreen sales funnels and how to implement them into your business model. You’ve probably heard about passive sales in the past, but “passive” is a bit of a misnomer—there’s nothing in business that takes no effort at all, but there are sales mechanisms you can set up that will require a lot less energy. While this strategy is almost opposite to a launch, it’s important to balanc...
Jan 06, 2025•22 min•Ep. 462
You made it to 2025! It’s a brand new year, so if you haven’t had a chance yet, it’s the perfect time to set your business intentions for 2025. Your intentions will guide your decision-making throughout the year, so it’s important to set both qualitative and quantitative goals to reach for. This year, things are looking a little different for JillFit, and Jill is so excited to share some real-time results with you. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitn...
Jan 01, 2025•21 min•Ep. 461
In the last FitBizU episode of this year, Jill wanted to reflect on the past year and shares insights JillFit achieved its highest revenue year ever. Sometimes we can think that business growth happens solely in leaps and bounds, and while it certainly can, there is a lot of growth that occurs as a result of small changes done consistently. Today, Jill discusses the importance of consistency, effective marketing strategies, and building a strong team culture. The smallest changes can make the bi...
Dec 30, 2024•29 min•Ep. 460
As you build your online business, it’s important to deliver your message to the right people. You want to attract the right audience while also trying to reach more people, and that’s a valid strategy. However, it’s normal if – in the very beginning – only friends and family are paying attention to your service or buying from you. In this episode, Jill gives you ideas on what to do if your audience is not your ideal client, yet. “Don’t feel like if it’s someone you know that they’re not a quali...
Dec 25, 2024•14 min•Ep. 459
You’re not just a coach or a personal trainer anymore, you’re a Digital CEO, which means that your time is now in higher-demand than it’s ever been. It’s time to increase your prices! Maybe you’re struggling with impostor syndrome when it comes to raising your rates, but your time is valuable. Plus, when you charge more, you put yourself on the hook to rise to the occasion and become a better coach. It’s time to know your own value and raise your rates. This episode will give you the step-by-ste...
Dec 23, 2024•21 min•Ep. 458
In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about selling. Doubtful thoughts still come to mind from time to time, making fitness professionals wonder if what they’re doing really matters and whether or not people are getting something from their content. In this episode, Jill shares an important message, explaining that even if you don’t know about it, someone is having their life changed...
Dec 18, 2024•14 min•Ep. 457
It’s really easy to compare your journey with someone else’s. It’s sort of inevitable to keep comparing numbers, followers on social media, results, etc. However, what most people don’t think about is that everyone started a business from scratch and everyone thought it was really hard at the beginning too. In this episode, Jill debriefs the 6 key steps for starting an online biz from the very beginning. “I always try to remind my clients that they’re not supposed to know how to do this.” – Jill...
Dec 16, 2024•21 min•Ep. 456
In this episode, Jill shares essential strategies for ensuring your most successful launch ever in Q1 of 2025. It’s important to take breaks, especially during the holiday season, but its also the perfect time to prepare for the next business year. There are four key steps to prepare for a successful launch: avoiding launches in the first two weeks of January, building familiarity with your offer, conducting market research, and understanding your numbers to set lead goals. Be proactive in their...
Dec 11, 2024•26 min•Ep. 455
There are still 3 weeks left until the end of the year, which means there’s still time to tie up a few loose ends to to boost cash flow and prepare for the new year. Energy can feel low at this time of year, so you don’t need to prepare a full launch, but there are a few things you can do to fill up your roster for 2025 and look into mentorship that can help your business take off. Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business...
Dec 09, 2024•19 min•Ep. 454
Selling high-ticket fitness or nutrition coaching can be difficult—it takes time to get results, and investing feels risky. But if you want to make real money online, you need to feel confident and comfortable selling high-ticket programs. In this episode, Jill shares her tried and true strategies for selling high ticket fitness programs, emphasizing the importance of effective messaging, marketing, and the right mindset. She also shares insights on conducting successful sales calls and building...
Dec 04, 2024•30 min•Ep. 453
Getting testimonials and social proof is hugely important for your online fitness business, but sometimes it can feel embarrassing or overwhelming to ask your clients to write out or make a video talking about their transformation. Today, Jill is sharing her best strategies for getting feedback, including weekly and monthly check-ins, video testimonials, and case studies. Testimonials aren’t just good for you—they’re good for your clients, too, because it reminds them of how much progress they’r...
Dec 02, 2024•24 min•Ep. 452
