Getting too emotional about business problems prevents you from making rational decisions. If this happens every time, your business becomes impracticable, right? That is why being resilient is the first step to start overcoming problems, and eventually, you will realize those big problems are not as big as you think. In this episode, Jill speaks about the importance of getting as clinical as possible with business hurdles. “When we think about problems, the first thing to remember is that there...
Aug 19, 2022•18 min•Ep. 237
Being consistently engaged in your online brand is fundamental to not only growing the business but also enjoying the process. Once it feels like there's no more room to grow or things seem too hard, that's when most people give up. What if you knew that the difficulties are temporary and eventually things will get easier? In this episode, Jill shares important lessons to be aware of to have a long-term online business. “This is the cool thing about internet business: there is a ‘work up’ phase ...
Aug 10, 2022•27 min•Ep. 236
One of the questions Jill gets asked most frequently is: “How do you get everything done?” In this episode, Jill shares her strategies for batching important tasks and staying productive without having a never-ending to-do list. When you have a 9-5 job, your time is structured for you, but when you are running your own business, you have to anchor your time appropriately. If you find yourself with so much time available to you, yet you are struggling to stay productive, this episode is a must-li...
Aug 08, 2022•18 min•Ep. 235
Getting people warmed for your launch is one of the most important things to do before the actual launch. Your audience needs to be engaged, confident, and aware that you are an authority on what you will be selling later on. In this episode, Jill talks about this “anabolic” phase in your business where you should focus on content creation, resources, and problem resolution before launching your offer. “We have most of the time in our businesses what we call an anabolic phase, where we are build...
Aug 01, 2022•18 min•Ep. 234
In this episode, Jill explains good practices when it comes to interacting with busy people. It’s important to network, especially if you are just starting your coaching business, and talking to people and peers who are doing the same thing as you. However, it’s also important to take into account that that person might have a lot of things on their plate and it’s smart not to take it personally. Tune in to listen to the entire episode! “When someone is really busy, for them to give their time t...
Jul 28, 2022•24 min•Ep. 233
In this episode, Jill gives an overview of the coaching industry and where it is headed. Although more and more businesses are being created as we speak, there’s absolutely no doubt that there’s room for everybody. Everyone has specific expertise that ultimately will help someone, and that is really the key to making a coaching business thrive. Tune in if you’re on the fence about starting your own biz! “If you are thinking about putting down your footprint online and starting a health coaching ...
Jul 11, 2022•20 min•Ep. 232
Planning your social media content in advance is one of the greatest ways to be productive and optimize your time. However, sometimes it’s hard to come up with fresh ideas on what to post, especially if your goal is to share 4 to 5 days a week, right? In this episode, Jill shares some tactical tips on what to post and how to structure your content based on your launches and other specific themes and topics. Tune in! “Often times, if you plan too much in advance you may not really want to talk ab...
Jul 06, 2022•14 min•Ep. 231
In this episode, Jill teaches you how to create a business blueprint a.k.a. the entire structure that will be the foundation of your sales, your content, and your coaching services. Some new coaches, after getting certificated, feel the need to have a “business plan” in the most traditional sense, but the thing is that a “business plan” often times involves a lot of theory and no action. A blueprint, on the other hand, makes you ready to start selling now. “Realize you don’t need a ‘business pla...
Jul 04, 2022•14 min•Ep. 230
In this episode, Jill speaks about the major differences between launching a new offer if you are a beginner and doing the same thing if you’re in the industry for a while. It’s completely normal to feel anxious when we create, plan, and execute our first launch, however, it’s important not to have a lot of expectations for it. The results might not be the best and it’s ok. When we’re more experienced though, we start to get traction. Tune in! “You’re going to do a lot of work, in the beginning,...
Jun 29, 2022•18 min•Ep. 229
In this episode, Jill addresses some of the best practices if you are building your online business from scratch. Of course, when we are just getting started, there are a million things we want to create, all the ideas we want to put into action, and we might feel overwhelmed with so many to-do’s . But first things first, right? Tune in to learn what you need to focus on first in order to save time, be efficient, and make sales. “You can create all the products and all the coaching offers you wa...
Jun 27, 2022•18 min•Ep. 228
It’s really easy to fall into the trap of thinking we’re victims. The victim mentality makes us believe that life and business are happening to us, and not for us. Luckily, there’s a tool we can use to change that: our mindset. We can actually choose our mindset regardless of external circumstances – be they personal or professional. In this episode, Jill talks about how mindset is in fact a tactical thing and how you can completely change your perspective and current situation by simply thinkin...
Jun 24, 2022•21 min•Ep. 227
In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about selling. Doubtful thoughts still come to mind from time to time, making fitness professionals wonder if what they’re doing really matters and whether or not people are getting something from their content. In this episode, Jill shares an important message, explaining that even if you don’t know about it, someone is having their life changed...
Jun 15, 2022•13 min•Ep. 226
When we are selling something via social media, we might get the feeling that we are annoying people. What if I’m being inconvenient? What if someone doesn’t like what I’m talking about? What are people going to think of me? Well, it doesn’t matter. Running a business is all about marketing and the more you ask, the more you sell. In this episode, Jill shares some tough love thoughts on the importance of selling hard. “Don’t hold back. Because if you hold back, you’re always going to wonder what...
Jun 13, 2022•12 min•Ep. 225
It’s completely normal to put pressure on ourselves before a big launch. We want great results with great sales, right? For that reason, it’s smart to know in advance which steps you need to follow and which tasks you need to check off your list. In this episode, Jill not only highlights the 3 major parts of a launch but also explains the most efficient strategies to be ready for them when the big moment comes. “Do not let in real-time results dictate your effort.” – Jill Coleman Jill is a fitne...
Jun 08, 2022•18 min•Ep. 224
A few people in your audience, especially beginners, will prefer to be part of large groups. More advanced business owners, however, most likely will want more customized feedback and a more high-touch connection with the coach. In this episode, Jill teaches you how to create what is called a Coaching Pod , a small group of clients who might be part of a specific niche and needs more accountability. “Remember: the idea behind the ‘pod’ is that you’re trying to attract the right person and it rea...
Jun 06, 2022•16 min•Ep. 223
In this episode, you will learn a few strategies to use when it comes to creating offers for the summertime and holiday seasons. Jill explains that just because it’s summer, that doesn’t mean people in your audience don’t have goals anymore. In fact, that’s a really good time to approach potential buyers from new and different angles: explain in your offer that it can be super beneficial to have a coach to hold them accountable during these times. “Make a case for why now is the best time. Meet ...
Jun 01, 2022•12 min•Ep. 222
In this episode, Jill unpacks a system that her student Ashley utilizes in her online fitness business in order to help potential clients self-assess and self-identify their current struggles. Many people love personality quizzes and assessments that give them insight into themselves. Using this affinity people have for these types of assessments and categorizing tools, we can take this approach and help potential clients see what fitness or health-related category they are in, and how we can so...
May 30, 2022•11 min•Ep. 221
The coaching offers that we can create for our online business can be developed in multiple ways. There are several details and combinations that can be made in order to fit your schedule and work for your clients, at the same time. One type of offer that is fundamental though is the ‘High Ticket 1:1’ offer. In this episode, Jill shares the best strategies to create this and gives an overview of all kinds of services that you, as a professional, can provide. “This is a great conversation for tho...
May 26, 2022•17 min•Ep. 220
This episode is all about dealing with feelings of scarcity. Jill explains that when we have an online business it’s normal to sometimes feel like we hit a wall and there’s no more room to grow. We don’t see new perspectives on getting more clients on board, making more sales, or coming up with fresh ideas. At this moment, it’s important to take some measures. Follow one (or all) of these 7 steps to snap out of this mindset. “How can I feel in scarcity when I just feel like I’m constantly in the...
May 18, 2022•19 min•Ep. 219
When starting to build a career as a trainer, especially as an online trainer, it’s really common to doubt yourself. You might think you don’t have the right certificates, the complete knowledge, or the perfect understanding of how to get other individuals’ results. A popular name for this fear and insecurity is ‘imposter syndrome’. In this episode, Jill helps you improve your mindset around this topic. “There’s really no way around this. But the only way to get better and more confident at trai...
May 16, 2022•15 min•Ep. 218
People who follow you already might agree with your opinions and your content, because they are there for a reason. However, a few people might question you, or make a rude comment, for example, and we can take it personally. Meeting people on social media who disagree with you, is a common thing, especially if you have an online brand. In this episode, Jill gives you advice on how to deal with it. “At a high level, one of the biggest things is really figuring out and committing to trusting your...
May 11, 2022•15 min•Ep. 217
Join this second episode as Jill debriefs all the strategies her and her team followed to launch FBA (Fitness Business Accelerator – Jill’s Signature Program) twice a year. All of these strategies and details you can apply into your own launch so you can have more leads, convert more, and make more sales. Jill details the entire calendar of the launch, highlighting the daily tasks, special bonuses, e-mail marketing, and ads strategies. “If you have ever invested in your business you know how inc...
May 09, 2022•20 min•Ep. 216
Listen in on this episode as Jill debriefs all the strategies her and her team followed to launch FBA (Fitness Business Accelerator – Jill’s Signature Program) twice a year. All of these strategies and details you can apply into your own launch so you can have more leads, convert more, and make more sales. Jill breaks down the marketing plan, pricing, do’s & don’ts of sales pages, lead magnets, and social media content. Stay tuned for part 2! “Whenever we talk about launch or launch debrief,...
May 04, 2022•20 min•Ep. 215
In this episode, Jill explains the concept of The Ombre Method . In order to increase your chances to have a successful launch with a high number of sales, it’s important – and smart – to put part of the offer, or at least a glance of it, in front of people’s eyes in a smooth and seamless way, by first creating a lead magnet. That way, your potential buyers will learn for free more about the results they can achieve and be even more interested in buying from you when the paid product gets presen...
May 02, 2022•13 min•Ep. 214
In this episode, Jill gives you amazing tools to transition to a full online business if you are having difficulties continuing to grow your brand now that the gyms are opening back up and your audience is starting to train in person – and in theory don’t need a virtual fitness trainer anymore. Learn how to niche your audience and grow your clientele to build a real business, instead of a “pandemic business”. “You have to iterate, you have to pivot, you have to invest, you have to learn, and tha...
Apr 27, 2022•17 min•Ep. 213
As a fitness coach, it’s really important to plan and create offers and programs that work for your clients. Although you can’t guarantee that your client will follow your process perfectly, your offer should be easy and digestible enough for them to get it. But, more important than having a solid offer, is knowing how to sell it in a way that interests people, brings sales, and helps you maximize your income for good. “It’s a whole ecosystem of messaging. There are some very specific strategies...
Apr 20, 2022•43 min•Ep. 212
Technology can be a huge challenge for someone just starting to create an online business. There are an infinite amount of roads to go down, and platforms to be on, and everything can feel a little bit overwhelming, right? Just know that you have no obligation of knowing this stuff and you will be better at it with time. In this episode, Jill gives you the nuts and bolts of softwares, online tools, free services, and tips for your workflow. “There are a million different avenues you can take, bu...
Apr 18, 2022•15 min•Ep. 211
It might surprise you, but Jill has made a few bad investments in her business. No one is free from making mistakes, messing up, trying to focus on too many things at once. What we cannot do, however, is letting these bad decisions affect us and traumatize us into not wanting to make decisions at all. In this episode, Jill shares her own top 3 bad investments, what lessons she learned with it, and what lessons you can also learn. “Don’t let one bad investment keep you from continuing to invest.”...
Apr 13, 2022•17 min•Ep. 210
Jumping to the second quarter of the year, it’s important to evaluate what has been working and what has not been working in your business. With summertime just around the corner, it’s also important to adjust programs, products, and offers according to this time of the year, which is always more unpredictable. In this episode, Jill explains that sometimes it’s better to create easier, more digestible programs depending on the season. “Remember: you have to think about what time of the year it i...
Apr 11, 2022•12 min•Ep. 209
In this episode Jill talks about the importance of not giving up if you really want to keep your online business up and running but also accepting that if you think it’s not for you, it’s ok to tap out. The key in this situation is having the wisdom to know the difference and being self-aware of how you are feeling on a daily basis. The easiest way to find the whole journey simple, is assuming it’s going to be difficult. Tune in! “My goal with this podcast is to give you tangible, tactical thing...
Apr 06, 2022•18 min•Ep. 208
