FBU 234: Deconstructing Your Launch “Runway”

Getting people warmed for your launch is one of the most important things to do before the actual launch. Your audience needs to be engaged, confident, and aware that you are an authority on what you will be selling later on. In this episode, Jill talks about this “anabolic” phase in your business where you should focus on content creation, resources, and problem resolution before launching your offer.

“We have most of the time in our businesses what we call an anabolic phase, where we are building things like trust, we are building goodwill, we are building our e-mail list, we are building our social media following… we are doing all of that to eventually be able to ask for the sale.” – Jill Coleman

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. 

Episode Resources

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Related Links

Get on the waitlist for FBA: jillfitfree.com/fba-waitlist

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Instagram: @jillfit | @fitbizu

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Website: jillfit.com