Potential clients need to know what the deal is, but the approach to putting your prices on your website actually depends on your offer. Does your program lean more towards a high-ticket offer that requires high levels of commitment or is it more of a simple course and/or DIY program? In this episode, Jill explains the difference between each and, based on that, whether or not you should put your prices on your website. “You want to make sure that if you’re not sharing the price on your sales pa...
May 19, 2021•15 min•Ep. 116
What does it take to take off? Working as a self-employed professional in the coaching industry is a self-discovery process, which is expected to become a successful business, right? A really important thing to keep in mind is: there will be struggle, and it’s ok . However, you need to have the right tools to go from struggling to successful. In this episode, Jill gives you 6 big dial-movers to prosper in your biz. “At the end of the day you do have to figure out if you continue to treat it (you...
May 17, 2021•24 min•Ep. 115
There are several ways to spread your message and reach your audience throughout the internet, but none have grown so much in recent years as podcasting has. Besides being an evergreen type of content, if you already create video/audio for your business, you may have podcast content waiting to be published. In this episode, Jill dives into everything you need to know about podcasting with the host of Ever Forward Radio, Chase Chewning. “Podcasting overall has been the most profound relationship-...
May 14, 2021•54 min•Ep. 114
Feelings of burnout are common when you have your own online business. So, once you start to burnout it’s time to pay attention to your time management. You might feel like you’re getting a lot done when you don’t have time to do anything else, but busy does not equal productive. In this episode, Jill gives you 3 ways to start leveraging your time when managing a lot of 1:1 clients. “When I started making decisions based on time and not money, the money ended up coming because I was able to leve...
May 12, 2021•16 min•Ep. 113
In today’s episode Jill explains why high ticket offers are more compelling and attractive than low ticket offers. What costs less doesn’t really mean it’s worth it, this concept ties perfectly to your business. If you are good at your job and you know you can bring people results, your clients won’t question your price. At the end of their journey, the outcome they want will match the investment they are willing to make. “I think it’s a big mistake as a coach, and even as a marketer, to assume ...
May 10, 2021•14 min•Ep. 112
In this episode, Jill gives you an overview on the different products available when building your online coaching business. It’s important to create offers that different people can access, thus expanding your reach. You will learn the ascension model: a pyramid where the basic, free stuff is the bottom; your group coaching and 1:1 coaching is the middle; and your mastermind course or high-ticket kind of program is the top. But take no risks: consider having a solid audience first to then imple...
May 07, 2021•14 min•Ep. 111
Instagram is all about the algorithm, right? However, your posts and the number of likes, shares, and comments associated with it can be increased if you use the right hashtags. Using hashtags is important because it makes your posts more visible and searchable, which amplifies your reach. In this episode, Jill explains some do’s and don’ts when it comes to hashtags and how to get more traction and engagement by using them. “Even if you do get traction off a hashtag, it still needs to be relevan...
May 05, 2021•12 min•Ep. 110
It might be hard for self employed people to plan time away from the business. If you can work 24 hours a day/7 days per week, you will end up doing it – which can be really stressful and draining. That’s why it’s important to find 3 activities or behaviors that allow you to recharge, replenish, and simply get some rest. In this episode, Jill explains how important implementing these anchor actions are for effective productivity. “Just because you can work on your business 24/7, doesn’t mean tha...
May 03, 2021•14 min•Ep. 109
A big part of hosting a successful live event is to promote it right. Your audience needs to plan their attendance first in order to enroll, so it’s important to work on the marketing side of things in advance. On the other hand, it’s not ideal to keep talking about the thing for four months straight. In this episode, Jill explains how to divide this period into 3 phases, using bonuses, attracting hard buyers, and offering discounts. “It’s better and easier for people if they feel that they are ...
Apr 30, 2021•13 min•Ep. 108
Live events are really beneficial if you want to create connections with your audience and network a little bit. Although the logistics and organization of an event like that might seem overwhelming, it’s actually super simple. And guess what? It doesn’t need to be anything more than super simple. In this episode, Jill talks about the details, locations, logistics, and more in depth points of hosting a live event. “I encourage you guys to do this. […] If you look at the actual individual pieces ...
Apr 28, 2021•12 min•Ep. 107
One of the most valuable things you can do if you have an online business is to host live events. Not only is it important for networking, but it’s also a good chance of creating connections, meeting people, and yes: making sales! The online work should be the core of your biz, but nothing beats being present – literally – with your audience. In this episode, Jill gives you the overview and the benefits of hosting live events. “This is a whole different type of product and service, however, thin...
Apr 26, 2021•11 min•Ep. 106
Do you ever sit and wonder how to organize things throughout your day when you have the whole day? Typically, when we work for ourselves and are our own bosses, we find ourselves: not being productive, not having the initiative of getting the work done, and even missing deadlines. In this episode, Jill shares some great tactical tips on how to batch things up in order to be more efficient on a daily basis. “Be gentle with yourself. This is a practice. If you don’t get everything on your ‘to do l...
Apr 23, 2021•17 min•Ep. 105
Having an entrepreneurial business model is all about loving what you do. When you put together what you love doing, talking about and teaching with an actual career, that’s what we call a vocation. In this episode, Jill has an honest conversation with Brianna Battles and they talk about the fitness space, recognizing gaps in that space and how to find your opportunity there. Brianna also talks about the process of creating a certification. You first need to take ownership of what you know, what...
Apr 21, 2021•45 min•Ep. 104
When it comes to working from home it is super easy to not be productive or not get things done, simply because you’re in a family environment. Setting boundaries between your work activities and your free hours with your kids, spouse or even yourself is the key to make this entrepreneurial process work. In this episode, Jill gives you some important advice on how to balance it all. “If you have people in your life who are not entrepreneurial, don’t understand what you’re doing or don’t get it, ...
Apr 19, 2021•13 min•Ep. 103
Taking advantage of specific strategies in your coaching business is a smart thing to do. But how much strategy is too much strategy? Although your coaches have the expertise and can come up with best practices for you to try to grow your biz, you too need to have autonomy to figure things out by yourself. In this episode, Jill explains how to have confidence to “filter” these strategies and lines of action. “As a coach, I don’t want to be relied on from someone’s every single decision. In fact,...
Apr 16, 2021•15 min•Ep. 102
Although creating and sharing valuable content via e-mail marketing is important, the end product we all want is to sell, right? Because your e-mail audience is a loyal one, they must be nurtured before being asked to invest. For that reason, you should sell hard but… not all the time. In this final episode of the 3 part miniseries, Jill shares the most appropriate ways to sell via e-mail. “I want to encourage you to be nurturing your list even when you’re not selling. However, as a caviar, I al...
Apr 14, 2021•13 min•Ep. 101
One of the most challenging steps of working with e-mail marketing is actually building an audience. In order to have more people seeing your offers and your high-value content, they first have to opt in on your list, right? There are specific ways to attract more people and, of course, it involves your social media. In this episode, Jill talks about how to get more people on board. “If people are just getting on my list to get other content, […] they really like my stuff and for me… I’d like to...
Apr 12, 2021•11 min•Ep. 100
E-mail marketing content is essentially more personal than social media content. The type of ideas shared via e-mail should be more personal and more vulnerable, but also it’s important to show the behind-the-scenes and to deliver high value tips. Frequency is also key when it comes to this type of communication. In this episode, Jill tells you everything you need to have on your radar to start working with e-mail marketing. “There is something to a level of familiarity that you want to generate...
Apr 09, 2021•18 min•Ep. 99
Testimonials are important because they come from people that have already gone through the process of working with you. Not only do they know you as a person, but also as a professional. The testimonials – that can be made via text messages, interviews, or prints – are also a way for potential clients to relate to whoever is telling the story. In this episode, Jill explains why testimonials and case studies are keys to engaging more buyers. “The reason why this part is so important is because y...
Apr 07, 2021•14 min•Ep. 98
As we learned in the last episode, a sales page is not a place to dump a lot of information with no order or strategy because this will make it confusing to read and not compelling at all. There are definitely some tips and tactics you could use to convert more. In this episode, Jill explains step by step the sections and categories of an easily understood sales page that makes people feel safe to buy from, but is also eye-catching. “Yes, [the sales pages] are important, but the majority of peop...
Apr 05, 2021•21 min•Ep. 97
A sales page is the final step in your potential-client journey. That’s why it needs to be compelling, authentic, safe, and convincing. It also needs to have a clear problem that it is trying to solve. If you feel like the copywriting of the page is not working, it’s completely fine, you’ll get better with time. In this episode, Jill gives you the whole overview of a sales page. “Sales pages are important, but they’re also the least important they’ve ever been. The reason why is because people a...
Apr 02, 2021•18 min•Ep. 96
Launching big programs and selling high-ticket offers are the very base of a business, the solid foundation in which your income is based on. But, eventually, you can come up with small types of courses and offers that will help you make extra money parallel to the big sale – these are the SLOs (Sexy Little Offers). In this episode, Jill explains the concept of SLOs and how you can make use of them. “This is a great way to take the assets that you potentially already have, that are sitting on a ...
Mar 31, 2021•16 min•Ep. 95
At this point you probably know that paid traffic can be very advantageous for your online business, but when should you use it? What is the best time to invest in this type of technology tool? Can you start small or do you need to go hard at first? In this second episode, Jill explains some practical strategies and details about paid traffic and online advertising. “While you have more money going out the door, you can also exponentiate your sales as a result. That’s the whole point.” – Jill Co...
Mar 29, 2021•16 min•Ep. 94
Building your business out of paid traffic is an important tool you can use to increase your list of clients and optimize your sales. On the other hand, if you’re a beginner in this industry it is probably better to first get your name out there organically – by creating original content & helping people with your expertise. In this 2-part episode, Jill shares some insights about online advertising. “I want you guys to have a base of organic trust, organic following, organic audience buildin...
Mar 26, 2021•18 min•Ep. 93
If you are an online fitness coach and are looking to level up your 1-1 coaching, this episode is for you! Here, Jill gives you the exact formula to create an ‘Experiential .PDF’ which works exactly like a lead magnet, except that this time it comes with some type of strategy call. In this call you get the chance to walk the client through the .pdf , deliver a high amount of value, and offer your coaching services at the end. “The key with a lead magnet in terms of a very effective lead magnet i...
Mar 24, 2021•14 min•Ep. 92
Creating content for social media is always important for your business, especially if you’re coming up with a new course or program. But what happens after the program is over? What if you could reuse those pieces of content to make a flash sale of some sort? In this episode, Jill shares quick tips on how to rework video footage, Facebook lives, and visual content to make easy cash. “I don’t have to create a new course, I don’t have to create a whole bunch of stuff, I don’t have to have a big l...
Mar 22, 2021•13 min•Ep. 91
The fitness industry is crowded with professionals creating courses and even more with people wanting to get into courses. But, what if your audience already works as a fitness professional and needs qualifications in a specific area? In this episode, Jill interviews Dr. Jade Teta who shares what the current best practices are in terms of creating fitness & health certifications. Dr. Jade essentially talks about how to niche your project, how to engage people who follow you to invest in your...
Mar 20, 2021•1 hr 3 min•Ep. 90
Setting boundaries with clients is important, but keeping them is vital. Since you are the professional in the client-coach relationship, you are responsible for creating a judgment free zone, for guiding their behaviors, assisting them with problems, and managing their expectations. After all, you were hired for a reason. In this episode, Jill shares some insights on why clients are tough, by nature. “You assume that the client knows how to be. They don’t. It’s your job to be kind of the boss.”...
Mar 17, 2021•16 min•Ep. 89
Visibility on Instagram is dropping for everyone. If you think it’s happening with you because there’s something wrong with your content, your message, or your pictures; reconsider. Accounts are not growing overall and the only way to beat the algorithm is to keep creating. In this episode, Jill explains some mechanics about social media platforms and why you might feel like nobody is seeing you. “If you’re feeling like your visibility is low, then the only thing that we can do, the only thing w...
Mar 15, 2021•16 min•Ep. 88
New social media are popping up all the time. You have to keep up with what’s new in order to get everything you can from all the advantages these new platforms have to offer – and they’re a lot. Clubhouse has been getting all the attention recently and in this episode Jill and Danny-J talk about the highs and lows, the general functioning part of it, and if it’s actually appealing enough for you to jump right in. “If you are in the right rooms with the audience that you really serve, you can ju...
Mar 12, 2021•25 min•Ep. 87
