FBU 112: Why Cheaper Doesn't Necessarily Equal More Sales
Episode description
In today’s episode Jill explains why high ticket offers are more compelling and attractive than low ticket offers. What costs less doesn’t really mean it’s worth it, this concept ties perfectly to your business. If you are good at your job and you know you can bring people results, your clients won’t question your price. At the end of their journey, the outcome they want will match the investment they are willing to make.
“I think it’s a big mistake as a coach, and even as a marketer, to assume that cheaper means more sales.” – Jill Coleman
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
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