Making a distinction between free content from paid content can be a tricky thing to do when you’re just starting your business. Sharing things for free on social media might feel like a mistake, when you have people paying you for the same type of knowledge. In this episode, Jill clarifies that people are not paying for information (commodity) – they are paying for customization, personality, and organized processes. “People are not paying for information, they’re paying for transformation.” – ...
Mar 10, 2021•16 min•Ep. 86
Integrity and transparency are two of the most important values when running a business. Are you delivering for your clients what was actually agreed (like all-day access or weekly calls)? Do you operate from a place of honesty? How are you showing up when it comes to real numbers or real offers? In this episode, Jill explains the concept of entrepreneurial integrity, how to set boundaries in your biz, and how to always manage it with truth. “Integrity to me in this industry is everything. And w...
Mar 08, 2021•18 min•Ep. 85
Being a beginner on Internet business (less than 2 years showing up with consistency) is a tough phase to go through. Self doubt, impostor syndrome, lack of confidence, and uncertainty are just a few things that come to surface during that time. The result: you end up asking yourself if you have what it takes. If you ever felt this way or are going through this moment, this episode is for you! “People are going to come to you because of the way you make them feel. […] There are ways you can make...
Mar 05, 2021•38 min•Ep. 84
Oftentimes asking your clients for a referral might feel impersonal, right? Your client might feel like they’re “selling” a friend or family member and for that reason they don’t do it. One of the main tactics to use instead is to approach your client with the Golden Ticket strategy. This strategy helps you get new people, helps your work be more visible, and works really well for attracting leads. In this episode, Jill explains the whole concept of the Golden Ticket strategy. “The reason why I ...
Mar 03, 2021•10 min•Ep. 83
Sales calls are a huge part of the process of getting new clients; especially if you’re a beginner. Making the conversation comfortable and enjoyable should be your priority when talking to this new person. In this episode, Jill shares important insights: make the person feel safe investing, evaluate if it’s a good fit for both of you, don’t be scared of rejections, and you’ll be good to go. “You’re not on there [on a sales call] begging for money. You’re on there discerning and deciding if toge...
Mar 01, 2021•16 min•Ep. 82
Consistency on social media is the key to keep growing and expanding your business. Many questions people have around creating content revolves around timing. What is the best time of the day to post? What is the best day of the week? When do people engage more? In this episode, Jill offers some good advice on how to set up your social media content in order to have more reach. “When it comes to timing, I don’t think it matters nearly as much as content does.” – Jill Coleman Jill is a fitness pr...
Feb 26, 2021•13 min•Ep. 81
One of the foundations of a successful coaching business is to attract new leads. By catching the attention of new people with a free course, a free pdf document, or any piece of quality content, you get new names for your e-mail list, thus expanding your audience. The easiest way to capture these new leads is through landing pages. But do you know how to create one? In this episode, Jill gives an overview on how to create effective landing pages turning cold leads into warm leads. “Most of your...
Feb 24, 2021•16 min•Ep. 80
Following up last episode’s topic on launching new programs, it’s important to know what strategies you can use when things are not going well. If your launch lasts a week, and by the third or fourth day people are not buying anymore, there are certainly some tactics to apply in order to have more engagement and traction. In this episode, Jill shares some back pocket strategies to fire up your offers. “If you can talk yourself off the ledge, you’re going to be able to continue promoting and you’...
Feb 22, 2021•17 min•Ep. 79
When we create a new program or coaching offer one of the most important steps of the process is the launching phase. We’ve done all the things, marketed all the details, talked about it in all different ways, but what do we do if none of this is working? What to do when the launch is flopping? In this episode, Jill gives you some insights about this type of problem and explains that your results shouldn’t dictate your efforts. “All of the things you’re sharing throughout the launch are what’s g...
Feb 19, 2021•16 min•Ep. 78
Working with someone on a partnership capacity can go both ways: it can be really good and productive or really bad and stressful. It’s an important decision that needs to be given a lot of thought. Both visions need to be clear for the brand, and your personal autonomy will be at stake. In this episode, Jill shares some tips and insights about having or not having a partner to run your coaching business alongside you. “My recommendation high level having done both businesses and just simply pro...
Feb 18, 2021•13 min•Ep. 77
Working with people in the fitness coaching industry demands a whole lot more than just explaining nutritional concepts, training details, or talking about new research. It requires human connection. It is important to take clients through the whole spectrum of physiology and body composition, but at the end of the day what they really care about is if you can help them. “I think we fall into a trap as nutrition coaches just to give a nutrition plan and that’s great: nutrition is a barrier for a...
Feb 17, 2021•27 min•Ep. 76
Everybody has a difficult story worth sharing, right? Everybody has faced obstacles at some point during their journey to become an expert in something. If you’re a fitness coach, maybe you used to be obsessive with exercising, or maybe you always had low self esteem, or maybe you struggled with eating disorders. This specific problem that made you who and what you are now can potentially become your “brand story.” In this episode, Jill explains how this concept can help, not only your online pe...
Feb 16, 2021•13 min•Ep. 75
Feeling stuck when creating content is completely normal when you have a coaching business. It may be hard to come up with ideas if we think everything has already been said. But what if we could use other people’s inaccurate content to create our own? In this episode, Jill gives you an easy tip to produce pieces of content by simply rebutting concepts and ideas you don’t necessarily agree with. “At the beginning sometimes you’re worried that maybe you’ll run out of ideas or your ideas are finit...
Feb 15, 2021•10 min•Ep. 74
Feeling qualified to help people reach their goals is not always a result of getting more and more certifications. If you know how to get results and you’re one step ahead of the person you’re helping, then you’re – at some level – an expert. In this episode, Jill shares 3 insightful tools that’ll help you feel more qualified, skilled, and competent without necessarily having tons of certifications. “All education is good education. We can always learn. But at some point you have enough credenti...
Feb 12, 2021•13 min•Ep. 73
Nurturing relationships via DMs on Instagram or Facebook is the #1 step to actually make a sale via social media. People sometimes jump straight to an offer conversation without first bringing value, being of help or building a relationship with that potential client. We all tried to do that at one point and/or were approached in the same way, right? In this episode, Jill talks about some best practices with DMs and private messages so you make more sales in the long term. “DM is what I consider...
Feb 11, 2021•16 min•Ep. 72
Offering a financing system for your online course or program is one of the strategies you can use to make it more comfortable for a person to buy from you. By allowing them to make monthly equal payments instead of a full upfront investment, they feel more at ease committing themselves for a long program. In this episode, Jill shares her best practices and the industry standard for financing in the coaching business. “The reason why I’m a huge fan of financing is because it does get people off ...
Feb 10, 2021•11 min•Ep. 71
Sometimes people stay on the fence about investing their money in the unknown. It’s understandable, but also, not the best thing for business, right? When you implement a refund policy or a money back guarantee policy you’re validating their concerns, but at the same time, assuring your worth. In this episode, Jill explains the importance of having that type of policy in your coaching offer or program. “It’s our job to make them feel super safe purchasing. So, whatever guarantees we can give the...
Feb 09, 2021•13 min•Ep. 70
Bringing people into your fitness membership program might seem like the only thing you need to do to make it successful. In fact, the hardest part is keeping them there. If your members don’t feel the value in the program or don’t feel it is worth it…unfortunately, they will just cancel (even if you’re not charging much!) In this episode, Jill shares good tips on retention and how to keep people engaged. “We need to make sure that the person is not only getting value but even more value than wh...
Feb 08, 2021•16 min•Ep. 69
Online memberships are a great way to help people and make good money along the way. But what are the pros and cons of having one? Should you create a membership? If so, what are the best strategies to come up with one? Memberships are the closest thing to a job in the online fitness industry. In this episode, Jill shares some insights about audience, accountability, consistency of work, and deliverables of this type of program. “The biggest pro is that we have a base level of repeatable income ...
Feb 05, 2021•13 min•Ep. 68
One of the modalities of Fitness Coaching available in the industry is membership coaching. Despite being similar to group coaching, memberships are specifically for audiences that are really warmed up and have a really high level of trust in the professional. In this episode, Jill gives you the overview of this type of program. “A membership is only as good as its ability to have an engaging community. People come for the content but they stay for the community.” – Jill Coleman Jill is a fitnes...
Feb 04, 2021•15 min•Ep. 67
One of the smartest things you can do with your business and your expertise right now is to come up with ways of making quick cash. Especially in the online business industry where everything is so fast and people want quick solutions all the time, you can – and should – invest in some strategies that will make you money effortlessly. In this episode, Jill gives 5 simple ideas to make $1000 this month (or this week!). “I’m not a huge fan of building your business off of these strategies, however...
Feb 03, 2021•14 min•Ep. 66
Although more followers does not mean more clients, having a big audience on social media is a key factor for your business. Not only is attracting new people important, but maintaining them engaged is also an important foundational practice. Create shareable content, look at your metrics, focus on what is working and trust the process. In this episode, Jill dives into the 3 high-quality insights to help you get more followers. “Instead of constantly always needing more and more and more followe...
Jan 28, 2021•15 min•Ep. 64
One of the most important tasks you need to be doing for your online brand is taking pictures of yourself. For two reasons: 1) You need to be seen. People need to see the face behind the business. 2) Social media is a visual game. People are drawn to good pictures and professional shots. In this episode, Jill shares her five easy tips to get images for social media. “There’s nothing that can increase the trust factor than showing your face, showing your body, show the way you animate, show what ...
Jan 28, 2021•13 min•Ep. 65
Staying in the game, trusting your capacity, and not giving up in the online business industry is the key to being successful. However, what if we don’t get any traction ever ? How do we maintain this mindset even when we feel that we are not getting any traction? In this episode, Jill shares some truths about how to manage your expectations surrounding your business and how to ready yourself for the ups & downs. “99.9% of the people will not open up their coaching for the very first time an...
Jan 27, 2021•16 min•Ep. 63
Using social media, especially Instagram, for business purposes can be tricky for one reason: your DMs will always need to be open. That’s one of the most important places to warm up leads, chat with potential clients and give value to your audience in a more private way. But, how much value is too much value ? In this episode, Jill talks about how to handle DM’s and how to know if you’re somehow coaching for free. “The reason why generating DM’s is so important is because these start off as pot...
Jan 26, 2021•15 min•Ep. 62
One of the most fundamental ways to build trust online is to be reliable. People like to see realness. Your audience wants to see more of your personal life, your hobbies, habits, and struggles. It’s not an easy thing to be completely true via social media because there are a lot of “smoke in mirrors” in the industry, but it matters, and people know it does. In this episode, Jill gives you 5 reasons why you need to be authentic and transparent in your business. “All of the things we need to do c...
Jan 25, 2021•14 min•Ep. 61
Investing in your business is something you should really consider if you want to expand and grow. Hiring coaches, mentors, counselors and business strategists is beneficial, not only for you, but also for your income. However, approaching a professional can be a tricky thing to do. In this episode, Jill addresses some good manners when it comes to asking for discounts, special deals and free services. She then suggests what the best solution is, if it happens to you. “Someone who is asking for ...
Jan 22, 2021•11 min•Ep. 60
If you are just starting in the online coaching business, you might find it difficult to position yourself as an expert and build your personal blueprint. In this episode, Jill explains how you can boost your authority and how you can create an identity that highlights your strengths. She also shares how to make use of all the information, certificates, degrees, personal overcoming’s, and work background to really stand out in the marketplace. “If we are trying to have people pay us for those so...
Jan 21, 2021•15 min•Ep. 59
When you promote your service online it’s easy to fall into the mindset that you need to get as many clients as possible, all at once, and with the same offer. When you create a more exclusive program to a more specific public, a part of your audience will relate easier, therefore stimulating a sense of connection. By meeting certain criteria, people feel picked and that’s a good thing! In this episode, Jill explains the concept of creating a super-niche 1:1 offer and how it can be beneficial. “...
Jan 20, 2021•14 min•Ep. 58
Being who you are and showing your true self to your audience seems pretty easy to do, right? But it might feel uncomfortable letting somebody see parts of yourself that are private, too personal, or even, too vulnerable. Being authentic on social media is a huge step and really important to build trust with potential clients. In this episode, Jill shares 3 tips that will help you show the person behind the coach more easily. “People need to see who you are and I think - especially if you are ne...
Jan 19, 2021•16 min•Ep. 57
