Part 4: Agencies On this episode, we chat with Chase Garrett, CEO and Founder of Icon Source. Icon Source is a Marketplace that connects aspiring brands with iconic athletes for sponsorship deals and athletic endorsements. Prior to founding Icon Source, Chase also started his own agencies and worked for 7 years as Athlete Marketing Manager at RedBull. On this conversation, we discuss : Why can athlete sponsorships be a good marketing tool for companies? How can we sell sports to out of industry ...
Jul 19, 2021•39 min•Season 3Ep. 8
Part 3: Marketing Meredith Miller is the Sports Marketing Specialist at Shimano, working with athletes on the road, gravel, triathlon, and more. However, before having this role, Meredith had a 20 years career in cycling where she raced on teams on the road, and built her own program in cyclocross. The first half of this episode focuses on Meredith's experience in sponsorship as an athlete; we discuss money, women cycling, privateer VS team. We then talk about how she built her program Noosa Cyc...
Jul 14, 2021•1 hr 13 min•Season 3Ep. 7
Part 3: Marketing Managers Scott Jackson is the Global Sports Marketing manager at Specialized. He has worked with the biggest names in all disciplines of cycling. On this episode, we discuss how he chooses the athletes the brand will work with and how can athletes be relatable. Is World Cup racing still valuable to companies compared to mass participation events and other more relatable cycling adventures? How will the bike boom of the pandemic affect sponsorship? Are expectations different for...
Jul 01, 2021•34 min•Season 3Ep. 6
Gourmet Sauvage est une entreprise Québécoise qui fait rayonner la gastronomie boréale à travers la cueillette de plantes sauvages. Dans cet épisode, Ariane Pare-Legal, vice présidente de Gourmet Sauvage, nous parle de comment elle a repris l'entreprise familiale dans sa trentaine. Elle explique pourquoi elle a choisi de quitter la ville pour aller s'établir en nature, ainsi que les défis et les craintes auxquels elle a fait face lors de ce changement de vie. On discute de comment s'initier à la...
Jun 22, 2021•1 hr 13 min•Season 2Ep. 2
Part 2: Social Media, with Brand Content Specialist at SRAM - Nate Newton Is it important to always post high quality/professional content? Or is it better to post more often without having professional quality photos? What type of content works well on social media? We answer these questions with Brand Content Specialist at SRAM, Nate Newton. Additionally, we also talk about the importance of knowing companies' goals and adapt our content accordingly. We talk about the importance of racing, but...
Jun 18, 2021•47 min•Season 3Ep. 5
Part 2: Social Media What is the difference between influencers, ambassadors, and sponsored athletes? And are they all competing for the same sponsorship money? Should we provide free publicity on social media to companies who we are not paid by? By doing that, are we doing a disservice to our peers who are trying to make a living by representing companies? How important is it to have a big following? On that episode, we cover all these topics, and much more, with Social Media Specialist Jeff, f...
Jun 16, 2021•38 min•Season 3Ep. 4
Part 1, ep. 3 - Lael Wilcox is the best female ultra-endurance cyclist in the World. She has won the 2016 Trans-Am (beating all the men) and currently holds the women's record on the Tour Divide. In this episode, Lael talks about how there used to be zero money or sponsorship in the Ultra-Endurance & Bikepacking segment of the industry. Despite this, Lael has been able to create a viable career for herself in the sport. In this episode, Lael talks about how she has achieved that by smashing ...
Jun 10, 2021•40 min•Season 3Ep. 3
What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry. It...
Jun 07, 2021•37 min•Season 3Ep. 2
What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry. It...
Jun 03, 2021•1 hr 12 min•Season 3Ep. 1
What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? Sponsorship is a subject that is not often talked about. The goal of this podcast series is to change that by painting a portrait of sponsorship in cycling by talking with different key players of the industry. It will b...
Jun 03, 2021•50 sec
Épisode 1 de la Série Hors Sentiers . Éric Deschamps étudiait en actuariat à Montréal quand il a décidé que cette vie n'était pas pour lui. Il a déménagé en Gaspésie sans plans précis, mais avec l'esprit ouvert, et a découvert sa passion pour la nature sauvage et la photographie. 5 ans plus tard, il fait maintenant carrière de sa passion. Eric nous parle de son parcours, et des obstacles qu'il a dû surmonter pour en arriver où il est aujourd'hui. On parle de son approche atypique en photographie...
May 18, 2021•1 hr 14 min•Season 2Ep. 1
Fanie Kok is passionate advocate for Trail Building. Fanie is at the head of the Specialized Soil Searching movement, which aims to recognize, celebrate, and support trail builders who help shape our sport of mountain biking. During this conversation, we talk about Fanie's journey from being a passionate cyclist in a small town in South Africa to becoming the head of the Specialized Soil Searching movement. We talk about how the movement was created and how it operates to support trail builders ...
Apr 06, 2021•1 hr 25 min•Season 1Ep. 25
On this special episode, we dive deep into the brain of the designer who created Maghalie's Rapha personal collection. Ben Chatfield is a designer who has worked with Rapha on many projects over the years. We discuss how Ben was inspired by Maghalie's region and her Beekeeping hobby to create the kit she raced in all season. Ben shares his creation process when he designs pieces for Rapha. We also discuss about what the kit means to Maghalie...and the influence Beatrix Kiddo (and Kill Bill) has ...
Mar 27, 2021•50 min•Season 1Ep. 24
Chloé Rochette est la fondatrice du Mouvement HappyFitness, une entreprise qui prône que le "mouvement, ça rend content” et qui invite les gens à bouger de façon fonctionnelle, efficace, mais surtout, plaisante! Dans cette conversation on discute de comment Chloé a lancé son entreprise à 21 ans en voyant que plusieurs de ses amies ne savaient plus comment incorporer le sport dans leur vie, et qu'elle avait envie de les aider. On discute de comment ne pas avoir de plan précis, mais d’avoir une vi...
Mar 24, 2021•1 hr•Season 1Ep. 23
Jean-François Ménard is a mental performance coach. In his career, he helped athletes win gold medals at the Olympics, he worked with Cirque du Soleil artists, and works with high performing executives in the corporate world. Jean-François wrote a book called Train your Brain Like an Olympian, in which he argues that everyone who seeks to perform in their field of work (not just athletes) could benefit from better managing their brain. In today’s episode, we talk about a few concepts from his bo...
Mar 18, 2021•1 hr 8 min•Season 1Ep. 22
Amélie Kretz est une triathlète sur l'Équipe Nationale Canadienne qui a participé aux Jeux Olympiques de Rio de Janeiro en 2016. Amélie est aussi une de mes plus vieilles amies. Nous avons grandies ensemble dans le sport, et il m'arrive régulièrement de penser à l'impact positif qu'Amélie a eu dans ma carrière en vélo, spécialement lorsque nous étions adolescentes. Dans cette conversation, on discute de cela, puis du parcours d'Amélie qui l'a amené à voyager partout à travers le monde pour s'ent...
Mar 05, 2021•1 hr 5 min•Season 1Ep. 21
Jasper Stuyven is a professional cyclist from Belgian. He is one of the leaders on team Trek Segafredo and is the winner of Omloop Het Nieuwsblad in 2020. We speak with Jasper as he is in his last training camp before the start of the Classics season on the road. We talk about leadership, about the importance of celebrating your victories, about how it is to be a top cyclist in Belgium & the pressure that comes from that, and much more. I personally learned a lot from Jasper and his commitme...
Feb 23, 2021•59 min•Season 1Ep. 20
Christine Majerus est 34 fois championne du Luxembourg en cyclisme sur route, contre la montre, et en cyclocross. Christine est une des cyclistes les plus polyvalentes au monde et elle roule pour l'équipe SD-Worx (anciennement Boels Dolman). On discute de la dynamique au sein l'équipe SD-Worx et on comprend pourquoi elles sont la meilleure équipe féminine au monde. Elle nous parle de la force du travail d'équipe et et de l'importance de s'inspirer des autres plutôt que de laisse notre égo prendr...
Feb 16, 2021•1 hr 15 min•Season 1Ep. 19
Ken Lousberg has been CEO at SRAM - one of the biggest cycling companies in the world - for 2 years. Before arriving at SRAM, Ken worked as president of Terex Corporation. During this conversation, Ken shares how his previous experience in another business field helped him in his new role in the cycling industry. He shares the importance of not disrupting the company culture that was already in place before his arrival, and why it's important to dare to ask questions. We also talk about SRAM's h...
Feb 11, 2021•1 hr 4 min•Season 1Ep. 18
Patrice Drouin est le co-fondateur de l'entreprise d'organisation d'événements Gestev avec Chantale Lachance. Avant sa carrière dans l'événementiel, Patrice a joué un rôle crucial dans la création du sport du vélo de montagne à l'UCI. On discute de comment il a contribué à créer les règles de ce nouveau sport et de comment, avec l'aide d'autres pays, ils ont créé un circuit de coupes du monde de vélo de montagne. En 2011, Patrice a été intronisé au "Mountain Bike Hall of Fame". Avec sa compagnie...
Feb 03, 2021•1 hr 24 min•Season 1Ep. 17
Helen Wyman is a 10x British National Champion, European Champion, and World Championships medallist in cyclocross. She retired from racing in 2018 and has become a commentator on the RedBull coverage of the biggest races. Since here retirement from racing, Helen also became a mother. On top of all her accomplishments on the bike, Helen has been a key player in making the sport of cyclocross more inclusive and equal for women. In this conversation, we discuss Helen’s career and how the sport cha...
Jan 21, 2021•1 hr 29 min•Season 1Ep. 16
Antoine Duchesne est un des rares cyclistes professionnels Canadiens à courir sur le World Tour (le plus haut niveau mondial en cyclisme sur route). À l'approche de la saison 2021, on discute de sa préparation, puis de son retour sur le circuit après une année difficile où il a fait face à plusieurs embuches de santé. On discute des détails sur la structure d'une équipe World Tour, on démystifie le rôle d'équipier, puis on parle de la réalité pas toujours rose d'être cycliste pro Nord Américain ...
Jan 14, 2021•1 hr 21 min•Season 1Ep. 15
Waldek Stepniowski has been the team manager on the CLIF Pro Team (one of the most successful women's mountain bike team in the world) for the last 20 years. Waldek grew up in Poland during the Eastern Block, and through bike racing, managed to escape the country in a quest for a better life and more opportunities. After months in a refugee camp, Waldek made his way to the USA, arriving in a new country where he didn't speak the language, with no money, and no ressource. This is the story of how...
Jan 05, 2021•1 hr 13 min•Season 1Ep. 14
Pascal Plante est un cinéaste Québecois et un ancien nageur de haut niveau. Récemment, Pascal a réalisé le long-métrage Nadia, Butterfly qui a été au cinéma cet automne. Dans ce film, il combine ses deux passions du cinéma et de la natation, en créant un film qui suit l'évolution psychologique d'une nageuse olympique qui se prépare à prendre sa retraite. Nadia, Butterfly est un film de sport unique parce qu'il n'est pas basé sur uniquement le triomphe d'un athlète; il présente plutôt les vrais q...
Dec 17, 2020•1 hr•Season 1Ep. 13
Have you ever wondered why a bike is painted the way it is? Why was that color chosen, and how was it chosen? In this episode, we speak with the person who is in charge of making those decisions. Mary Tolosa is the Color, Material, & Finish Designer at Specialized Bicycles. During our conversation, we talk about how they decide colors and design for the bike collections and discuss how the model, the type of bike, and the personality of the bike, and many other factors influence those decisi...
Dec 11, 2020•56 min•Season 1Ep. 12
À seulement 40 ans, Sébastien Paradis possède une expérience hors du commun dans le monde des affaires. Aujourd'hui Président Directeur général chez Boréale, Sébastien a travaillé pendant des années chez Red Bull et Oakley en tant que ‘Athlete Marketing Director’, et a bâti la branche Canadienne de Burton Snowboards. Étant jeune, Sébastien était coureur en vélo de montagne pour l’équipe Nationale Canadienne. Dans cette conversation, Sébastien nous parle de comment son expérience en tant qu’athlè...
Nov 25, 2020•1 hr 14 min•Season 1Ep. 11
Brian Fruit started being in the business of cycling as a college student when he decided to sell bike parts that he purchased from a local store that was going out of business. He was already a passionate cyclist, but at that moment, he became equally as passionate with business. With a friend, he started Lizard Skins in 1993 by making neoprene chain stay, and since then, the company has grown to make gloves, grips, protective gear, and are renowned world wide for their bar tape that is being u...
Nov 19, 2020•1 hr 13 min•Season 1Ep. 10
Jean-Francois Ménard est un coach en préparation mental, conférencier, et auteur du livre L’Olympien au bureau. Jean-François travaille avec plusieurs des meilleures athlètes au pays afin de les aider dans leur préparation pour optimiser leur performance. Dans cette conversation, nous discutons de quelques concepts de la préparation mentale. JF nous enseigne ce que veut vraiment dire d’être “fort mentalement” et on apprend à faire la nuance entre une bonne attitude et une attitude positive. On p...
Nov 13, 2020•1 hr 5 min•Season 1Ep. 9
Heidi Myers is the co-founder of the Rasputitsa Spring Classic gravel event. I wanted to talk to Heidi because I really like her perspective on bike racing, and as a race organizer in the rapidly-growing discipline of gravel, she has a front-row seat in seeing how the discipline is evolving. Heidi spends a lot of time thinking about how to make cycling more inclusive and fun for more people, so I wanted to pick her brains on that. We talk about how putting friendship, community & environment...
Nov 05, 2020•1 hr 1 min•Season 1Ep. 8
David est un entraîneur qui a accompagné des athlètes lors des plus grosses compétitions au monde en cyclisme sur route, en cyclocross, en vélo de montagne, triathlon, marche rapide, et plus. Durant cette conversation, nous parlons comment David évalue son rôle auprès des athlètes avec qui il travaille, de sa démarche quand il prépare l'entrainement annuel des athlètes internationaux, et on discute de plusieurs concepts que j'ai appris de David au cours des années (l'importance de rester dans la...
Oct 29, 2020•1 hr 13 min•Season 1Ep. 7
